Planet Paleo packaging
Planet Paleo specializes in health and wellness supplements, focusing on collagen and bone broth powders. Their packaging strategy utilizes flexible, resealable stand-up pouches with prominent branding to ensure high shelf visibility and user convenience.
Packaging Portfolio
Planet Paleo’s packaging portfolio centers on flexible stand-up pouches, constructed from composite materials to balance protection, shelf life, and user convenience. The pouches feature resealable zippers, glossy and matte finishes, and clear windows for product visibility. The consistent use of bold graphics, color-coded product lines, and visible certification icons supports brand recognition in a crowded supplement market. While flexible materials offer cost and logistic efficiency, opportunities remain for further integration of recyclable or compostable substrates to enhance sustainability.
The packaging is a stand-up pouch made of flexible material, featuring a glossy finish. The front displays a large, bold logo for Planet Paleo, with the product name 'Keto Collagen' prominently featured. The color scheme is primarily red and white, with black accents. The design includes a circular graphic element that likely represents the product's key features. The pouch has a resealable top, allowing for easy access and storage.
The packaging is a stand-up pouch made from a composite material that includes a shiny exterior finish. The front features a large, bold logo for Planet Paleo, with a white background and a prominent brown section at the bottom. The pouch has a resealable top, allowing for easy access and storage. The overall shape is rectangular with a slight taper towards the bottom, enabling it to stand upright. The back of the pouch likely contains nutritional information and product details, though not visible in the image.
The packaging is a stand-up pouch made of flexible material, featuring a resealable top. It has a vibrant green background with a glossy finish. The front displays the product name 'PLANET PALEO VEGAN COLLAGEN' prominently in bold black font, with additional text indicating 'NUTRIENT FACTORS' and 'Amino Blend with Vitamin C'. There are circular graphics that suggest natural ingredients, and various certification symbols are present in the upper corners.
The packaging is a stand-up pouch made from a flexible material that allows it to maintain an upright position. The front features a large, bold graphic with a predominantly white background and a blue and black color scheme. The product name 'MARINE COLLAGEN' is prominently displayed in large, clear font. There are additional details such as 'WILD CAUGHT' and 'TYPE 1 COLLAGEN' in smaller text. The pouch has a matte finish with a slight sheen in certain areas, indicating a possible laminate. The top of the pouch has a resealable zipper closure, allowing for easy access and storage. The back of the pouch likely contains nutritional information and usage instructions, although this is not visible in the image.
The packaging consists of stand-up pouches with a flat bottom, allowing them to stand upright on shelves. Each pouch features a resealable zipper at the top for convenience. The surface is smooth with a glossy finish, showcasing vibrant colors and graphics. The front displays the product name prominently, along with images of ingredients and benefits. The back includes nutritional information and usage instructions.
The packaging consists of a series of stand-up pouches, each with a rounded bottom allowing them to stand upright. The pouches feature a matte finish with vibrant colors and a glossy overlay on the logo and product name. Each pouch has a clear window that showcases the product inside, with a resealable zipper at the top for convenience. The design includes bold graphics and a consistent color scheme across the range, enhancing shelf appeal.
About the Brand
Planet Paleo delivers a range of collagen and bone broth supplements, targeting holistic health objectives such as joint support, gut health, and skin vitality. The company leverages a direct-to-consumer model with a strong emphasis on ingredient quality, transparency, and customer education.
Planet Paleo’s packaging approach is characterized by the use of flexible, stand-up pouches engineered for both protection and consumer convenience. Consistent branding elements, including bold logos and clear typography, enhance product recognition, while resealable features support product freshness and repeated use. The company positions itself as a premium player in the health supplement space by aligning packaging aesthetics with wellness-driven brand values.
Key Differentiator: Distinctive use of high-visibility, resealable pouches with consistent, health-centric branding and a focus on sustainable ingredient sourcing.
Design System
Visual Style
Planet Paleo employs bold, sans-serif typography for product names and key descriptors, with a color palette featuring vibrant hues (greens, reds, blues) paired with neutrals to delineate product variants. The aesthetic is modern and clean, emphasizing clarity and shelf impact.
Brand Identity
Logos are prominently displayed on all packaging, accompanied by consistent iconography and certification marks. Visual consistency is achieved through standardized placement of product names, logos, and key benefits across the portfolio.
Packaging Design
Material selection prioritizes flexible laminates for durability and resealability. Structural design emphasizes upright display and ease of use, with a focus on resealable features to maintain product integrity.
User Experience
Packaging is designed to support an intuitive unboxing and resealing process, providing convenience for repeated use and clear communication of product benefits. Strong visual cues reinforce the brand’s health-focused positioning and facilitate quick product identification.
Company Metrics
Business insights for Planet Paleo based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious consumers seeking premium nutrition supplements, including fitness enthusiasts and individuals interested in holistic wellness.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Planet Paleo based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Planet Paleo use for its supplements?
Planet Paleo utilizes flexible, stand-up pouches with resealable zippers, matte and glossy finishes, and clear branding as the primary packaging format for its collagen and bone broth products.
How does Planet Paleo address sustainability in its packaging?
While the company prioritizes sustainability in ingredient sourcing, its packaging relies primarily on composite flexible pouches. There is limited evidence of widespread use of fully recyclable or biodegradable materials, but resealable features may reduce waste through repeated use.
Is Planet Paleo’s packaging optimized for logistics and shipping?
The stand-up pouch format offers good protection against moisture and contamination, and resealable closures enhance product security. However, flexible packaging may provide less impact protection compared to rigid formats during shipping.
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