Pia&Per packaging
Pia&Per specializes in Norwegian children's jewelry and gift items, leveraging custom rigid boxes and branded gift bags to enhance the gifting experience. Their packaging strategy emphasizes visual appeal, protection, and brand consistency across premium formats.
Packaging Portfolio
Pia&Per’s packaging solutions include custom rigid boxes constructed from high-density chipboard with glossy finishes, clear plastic windows for product display, and decorative motifs aligned with the brand’s heritage. The use of branded paper shopping bags with reinforced handles further supports retail and gift transactions. Packaging structures are engineered for both durability and presentation, integrating pastel color palettes, gold accents, and secure inserts to protect delicate jewelry while maximizing visual impact.
The packaging is a rigid box with a thick, sturdy construction. It features a smooth, white exterior with a clear plastic window that showcases the contents inside. The box has clean, precise edges and folds, contributing to its premium appearance. The overall design is elegant, with decorative elements like a heart motif and subtle graphics.
The packaging consists of a thick, sturdy box with a premium feel. The outer layer is decorated with a colorful pattern featuring various small images such as birds, toys, and crowns, set against a light purple background. The box has a gold base, which adds to its luxury appearance. The construction is solid, indicating high-quality chipboard material.
The packaging is a sturdy, rectangular box with a thick chipboard construction. It features a smooth, white exterior with a glossy finish. The top has a clear plastic window that showcases the contents inside, which include jewelry items. The box has a decorative design with subtle pastel colors and heart motifs, enhancing its appeal as a gift item.
The packaging is a retail shopping bag made from paper with a smooth, flat construction. It features a white exterior with a decorative design and a contrasting darker interior. The bag has a sturdy construction with twisted paper handles for easy carrying. The edges are clean and well-defined, indicating a quality finish. The surface is likely coated for durability and a slight gloss.
The packaging is a rigid box with a thick, sturdy construction. It features a smooth, white exterior with a glossy finish. The top has a clear window that showcases the jewelry inside, allowing visibility of the necklace, bracelet, and ring. The edges are clean and precise, indicating high-quality manufacturing. The interior is likely designed to hold the jewelry securely, possibly with custom inserts.
About the Brand
Pia&Per is a longstanding jewelry and gift brand serving the Norwegian market, with a focus on products for children and special occasions. The company combines heritage-driven design with a modern e-commerce approach, delivering high-quality pieces and a carefully curated unboxing experience.
Since 1946, Pia&Per has established itself as a trusted provider of silver and gold jewelry, cutlery, and accessories for children, with products frequently chosen for milestones such as baptisms and birthdays. The brand's packaging reflects its emphasis on emotional connection and cultural tradition, utilizing premium rigid boxes and decorative bags that reinforce the value and sentiment of each item. The company’s approach integrates branding elements and protective materials to ensure both presentation and product safety.
Key Differentiator: Pia&Per differentiates itself through a combination of heritage-inspired product design, allergy-friendly materials, and a packaging system that prioritizes both visual storytelling and product integrity.
Design System
Visual Style
The visual design employs soft pastel shades, gold accents, and white backgrounds, creating a premium yet playful appeal. Typography leans toward elegant serif or script fonts that evoke tradition and sentimentality.
Brand Identity
Frequent, consistent use of the Pia&Per logo and name on both primary and secondary packaging. Decorative iconography (hearts, crowns, birds) reinforces the children's segment and brand narrative. All elements are applied with strong visual consistency across packaging formats.
Packaging Design
Material choices include thick chipboard for rigidity and product protection, coated paper for tactile quality, and selective use of clear PET windows for product visibility. Structural design emphasizes giftability, with boxes and bags engineered for both durability and a high-end unboxing experience.
User Experience
Packaging is designed to support an emotional, memorable gifting experience with immediate brand recognition. Windowed boxes facilitate product inspection without opening, while secure inserts and easy-carry bags enhance convenience for both online and retail customers.
Company Metrics
Business insights for Pia&Per based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Parents and gift purchasers seeking high-quality, culturally resonant jewelry and keepsakes for children and family-oriented special occasions, primarily in Norway.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Pia&Per based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Pia&Per use for their jewelry and gifts?
Pia&Per primarily uses custom rigid boxes with premium finishes, clear product windows, and branded decorative gift bags, all designed to elevate the gifting and unboxing experience while ensuring product protection.
How does Pia&Per ensure product safety during shipping?
The brand employs thick chipboard rigid boxes and sturdy paper bags, which provide robust protection against transit damage and help maintain product presentation quality upon delivery.
Is Pia&Per’s packaging environmentally friendly?
While the packaging utilizes recyclable paper and chipboard materials, the use of coatings and plastic windows may affect full recyclability. Overall, sustainability practices are above average but not industry-leading.
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