Percy & Reed packaging
Percy & Reed is a London-based premium hair care brand offering direct-to-consumer hair products and salon services. Their packaging strategy emphasizes rigid boxes and folding cartons that reflect a luxury aesthetic and prioritize both presentation and product protection.
Packaging Portfolio
Percy & Reed employs a combination of rigid set boxes, folding carton packaging, and decorative gift solutions. Their primary materials are high-quality paperboard and rigid board, chosen for their durability and print performance. Structural formats include windowed boxes and tuck-top cartons, with premium finishing such as matte laminates, gloss accents, and custom-printed ribbons for gift sets. This mix enables both robust product protection and a memorable, visually cohesive retail display.
The packaging is a folding carton made of a smooth, single-layer paperboard. It features a rectangular shape with clean, precise edges and folds. The exterior is predominantly white with decorative elements in gold and gray, creating a luxurious appearance. The front displays the brand name 'Percy & Reed' prominently, along with the tagline 'Discover Something Wonderful'. The design includes elegant graphics and a subtle pattern that enhances the overall aesthetic. The carton has a tuck-top closure, ensuring easy access to the contents inside.
The packaging is a tall, rectangular folding carton made from single-layer paperboard. It features a smooth, flat construction with clean edges and precise folds. The exterior is predominantly white with a matte finish, showcasing a minimalist design. The front displays the brand name 'PERCY & REED' prominently at the top, along with the product name 'THE FULL EFFECT' in a bold font at the bottom. There are images of the product inside, which are likely hair care items, enhancing the visual appeal. The sides of the carton are plain, maintaining a sleek look.
The packaging consists of several slender, upright boxes made from smooth, single-layer paperboard. Each box features a clean, flat construction with precise edges and folds. The surface is predominantly white with colorful illustrations and branding elements. The boxes have a glossy finish that enhances the visual appeal and provides a premium look. The design includes cut-out windows on some boxes, allowing visibility of the product inside, and the overall shape is rectangular with a slight taper towards the top.
The image features several neatly stacked gift boxes, each wrapped in a simple kraft paper with contrasting ribbon. The boxes are square and uniform in size, showcasing a clean and elegant appearance. The ribbons are tied in bows, with some boxes featuring black ribbons with the text 'PERCY & REED' printed in white, while others have white ribbons. The overall arrangement is visually appealing, suggesting a premium presentation.
The packaging is a rigid box designed to hold multiple hair care products. It features a sturdy construction with thick walls, providing a premium feel. The box has a smooth exterior with a matte finish, adorned with colorful graphics and text. The front displays a cut-out window that showcases the products inside, enhancing visual appeal. The box is primarily white with pink and gray accents, featuring illustrations of hair and product names. The edges are clean and precise, indicating high-quality manufacturing.
The packaging is a folding carton box designed to hold four small tubes of hair care products. It features a smooth, flat construction with clean edges and folds. The exterior is predominantly white with a glossy finish, accented by gold and blue graphics. The front has a cut-out window showcasing the product tubes inside, allowing visibility of the contents. The overall shape is rectangular, designed for retail display.
About the Brand
Percy & Reed specializes in professional hair care products and salon services, targeting consumers seeking salon-quality results at home. Their D2C business model allows for close customer engagement and regular product innovation, supported by a strong online presence and community-driven marketing.
Founded in London by experienced hairstylists, Percy & Reed consistently updates its range to align with emerging beauty trends and consumer feedback. The brand leverages custom packaging to reinforce its premium positioning, utilizing design elements that enhance shelf appeal and the customer unboxing experience. Their packaging solutions are carefully curated to ensure both product safety and a tactile, visually distinctive presentation.
Key Differentiator: Integration of salon expertise with luxury packaging design, creating a cohesive brand experience from product selection to unboxing.
Design System
Visual Style
The packaging design features predominantly white backgrounds with selective pink, gold, and gray accents, complemented by elegant serif and sans-serif typography. Illustrative graphics and subtle patterns add a playful, approachable touch while maintaining a premium look.
Brand Identity
Consistent logo placement, custom illustrations, and use of brand-specific taglines ensure strong visual cohesion. Iconography is minimal, with focus on stylistic illustrations that reinforce the brand’s London heritage and salon credentials.
Packaging Design
Material choices prioritize rigid and foldable paperboard for structure and quality, with clean edges and cut-out windows for product visibility. Design philosophy emphasizes balance between tactile luxury, protective function, and visual storytelling.
User Experience
Packaging is engineered to optimize the unboxing journey, from shelf appeal to tactile engagement. Cut-out windows and elegant finishes enhance anticipation and perceived value, supporting both first impressions and repeat purchase intent.
Company Metrics
Business insights for Percy & Reed based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Affluent, style-conscious consumers seeking salon-quality hair care products and bespoke beauty experiences, primarily in the UK and Europe.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Percy & Reed based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Percy & Reed use for their products?
Percy & Reed utilizes a mix of rigid boxes and folding carton boxes, often featuring cut-out windows, matte and glossy finishes, and custom printed ribbons for gift sets. These structures are designed for both protective performance and premium shelf presence.
How does Percy & Reed's packaging strategy support their brand identity?
The brand employs clean white backgrounds, refined typography, and playful illustrations across their packaging, ensuring strong visual consistency and reinforcing their luxury and approachable image.
Are Percy & Reed's packaging materials sustainable?
While their use of paperboard and rigid boxes suggests a partial focus on recyclability, the overall sustainability depends on the sourcing of materials and use of finishes. There is evidence of some eco-friendly practices, but opportunities remain for increased transparency and material optimization.
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