Peaulette packaging
Peaulette, a Paris-based natural cosmetics company, offers skincare, body care, and perfumes with a strong emphasis on eco-conscious packaging. Their approach integrates recyclable materials and visually distinct carton boxes that reinforce brand identity while supporting product protection.
Packaging Portfolio
Peaulette’s packaging portfolio is dominated by single-layer carton boxes with matte or glossy finishes, optimized for both visual shelf appeal and product protection. The use of recyclable paperboard is consistent across primary packaging, while select products utilize simple, recyclable plastic containers to maintain product integrity. Brand elements, such as logos and geometric or floral graphics, are consistently integrated, reinforcing a cohesive identity. Structural designs are lightweight and foldable, reducing material usage and supporting efficient logistics. The portfolio demonstrates a balance between sustainability objectives and the need for attractive, retail-ready formats.
The packaging consists of several small, rectangular folding cartons that are smooth and flat, made from single-layer paperboard. Each box features clean edges and folds, with a predominantly white background and colored accents. The design includes floral graphics and brand logos, with a matte finish that gives a premium appearance. The boxes are arranged aesthetically, showcasing their different colors and designs.
The packaging is a folding carton made from a single layer of paperboard. It features a smooth, flat construction with clean edges and folds. The exterior is predominantly white with colorful graphics and product information. The design includes a combination of images and text, prominently displaying the brand name 'au.poil' in a bold font. There are sections for different products, including a gel and a perfume, indicated by images and labels. The overall appearance is light and retail-friendly, suitable for display on shelves.
The packaging consists of a smooth, flat construction made from single-layer paperboard. It features a rectangular shape with clean edges and precise folds. The exterior is predominantly white with colorful geometric patterns and text, giving it a modern and appealing look. The box has a glossy finish, enhancing its visual appeal. The top flap is designed to tuck securely into place, ensuring the contents are well-protected.
The packaging consists of several folded cartons, each containing a bar of soap. The cartons are made of smooth, single-layer paperboard with clean edges and precise folds. They feature vibrant colors and graphics that highlight the product's natural ingredients. The overall appearance is lightweight and designed for retail display, with a glossy finish on some of the cartons. Each carton has a rectangular shape, and the soap bars are visible within their respective packaging.
The packaging consists of several small, colorful folding cartons, each featuring a smooth, flat construction without visible fluted layers. The cartons are predominantly white and pastel-colored, with clean, precise edges and folds. They are designed for retail display, with a glossy finish that enhances visual appeal. Each carton showcases various graphics and text, including product names and branding elements.
About the Brand
Peaulette specializes in natural and organic skincare solutions, operating within the beauty and fitness sector. The company maintains a curated selection of cosmetics and personal care products, prioritizing sustainable packaging and clean, modern design.
With a direct-to-consumer model and a compact team, Peaulette delivers a personalized customer experience. Their packaging strategy leverages lightweight, single-layer carton boxes and minimalistic plastic containers, focusing on both retail shelf presence and environmental responsibility. Consistent branding across packaging formats enhances customer recognition and supports Peaulette’s position in the eco-conscious segment of the cosmetics market.
Key Differentiator: The integration of sustainable materials and contemporary design principles in packaging sets Peaulette apart, aligning with their commitment to natural ingredients and eco-friendly business practices.
Design System
Visual Style
Peaulette employs clean, modern typography with a preference for sans-serif fonts, complemented by a soft color palette featuring whites, pastels, and natural tones. Occasional use of vibrant accent colors and geometric or floral motifs enhances shelf differentiation.
Brand Identity
Brand identity is established through consistent logo placement, clear product naming, and recurring iconography related to natural ingredients. Visual consistency is achieved via uniform layouts and color schemes across product lines.
Packaging Design
Material choices prioritize recyclable, single-layer paperboard for most formats, with plastic used selectively for moisture-sensitive items. The structural philosophy emphasizes ease of folding, tamper resistance, and minimal material waste.
User Experience
Packaging is designed to create a positive unboxing experience with distinctive visuals and secure closures, supporting the brand’s personalized and eco-friendly customer journey from online purchase to product receipt.
Company Metrics
Business insights for Peaulette based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Eco-conscious consumers seeking natural and organic beauty and personal care products, predominantly within metropolitan France.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Peaulette based on industry standards and best practices
Frequently Asked Questions
What types of packaging materials does Peaulette primarily use?
Peaulette primarily utilizes single-layer paperboard carton boxes for most of its product range, complemented by select use of recyclable plastic containers for bath and body products.
How does Peaulette address sustainability in its packaging?
The company focuses on recyclable and lightweight packaging solutions, minimizing material waste and supporting eco-conscious consumer values.
Does Peaulette offer custom-branded packaging for all products?
While most primary packaging features strong brand elements, some secondary and partner-branded items may display third-party branding but retain consistent design language.
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