Olibanum packaging
Olibanum is a Paris-based fragrance brand specializing in perfumes crafted around olibanum resin, emphasizing ecological responsibility and minimalist design. The company's packaging strategy centers on premium rigid and carton boxes with a focus on sustainability, brand consistency, and an elevated unboxing experience.
Packaging Portfolio
Olibanum’s packaging portfolio is anchored by high-grade rigid chipboard boxes, often compartmentalized to accommodate multiple fragrance vials with precision-fitted inserts. These are complemented by folding carton boxes in natural kraft or pastel hues, leveraging matte finishes and minimal graphics for a refined yet eco-friendly presentation. Structural designs prioritize both product security and visual impact, supporting luxury positioning while utilizing recyclable materials. The consistent use of custom inserts, clean lines, and branded labels underscores a deliberate approach to elevating the unboxing experience.
The packaging is a rectangular rigid box with a premium appearance. It features a smooth, sturdy exterior with a matte finish. The box is light beige in color and has a subtle sheen. The lid is slightly larger than the base, allowing it to fit snugly over the contents. Inside, there are five small glass vials, each containing a different fragrance, arranged neatly. The vials are secured in place, likely with a custom insert to prevent movement. The box has a clean and elegant design, emphasizing a luxurious feel.
The packaging consists of a sturdy, thick chipboard box with a premium appearance. The box is light brown in color, featuring a smooth surface with a matte finish. It has a clean, precise construction with no visible fluted layers, indicating it is made from rigid material. The box is designed to hold three perfume bottles, each secured within the box. The interior is likely fitted with inserts to keep the bottles in place. The exterior has a simple yet elegant design, with the brand name 'Olibanum' prominently displayed.
The packaging consists of several folding cartons made from a single-layer paperboard. Each box features a smooth, flat construction with clean edges and folds. The boxes are primarily kraft-colored with printed graphics in various colors, including orange, green, and navy blue. The design includes minimalist text and logos, with a matte finish that gives a natural look. The boxes are rectangular in shape, with a standard height and width suitable for retail display.
The packaging consists of a sturdy, thick chipboard box with a premium appearance. It features a natural kraft exterior with a smooth finish. The box is divided into three compartments, each holding a small glass vial. The top of the box has a bright yellow label with the word 'Floral' prominently displayed, along with the brand name 'Olibanum' in a clean font. The overall design is elegant and minimalistic, suitable for a luxury product.
The packaging consists of smooth, flat construction with clean edges and folds. It features a light-colored exterior, likely white or a soft pastel shade, and has a matte finish. The box has a simple, elegant design with minimal graphics, focusing on the brand name and product details. The top flap is folded down, indicating a tuck closure. The overall shape is rectangular, with dimensions suitable for retail display.
About the Brand
Olibanum operates in the beauty and fitness sector, focusing on direct-to-consumer distribution of minimalist, eco-conscious fragrances. Their packaging approach leverages rigid chipboard and carton boxes that balance luxury presentation with sustainability. Every aspect of their packaging—from material choice to design—reflects the brand’s commitment to simplicity and ecological sensitivity.
The brand utilizes a streamlined packaging supply chain, likely due to its single-employee structure, which supports quality control and consistent brand messaging. With packaging formats that include compartmentalized rigid boxes for fragrance sets and folding cartons for individual items and samples, Olibanum ensures both aesthetic appeal and product protection. The company’s preference for natural kraft finishes and minimal graphics aligns with its environmental ethos and enhances shelf differentiation in the niche fragrance market.
Key Differentiator: Olibanum stands out through its integration of minimalist luxury packaging with high sustainability standards, consistently aligning material choices and visual identity with its ecological and ethical values.
Design System
Visual Style
Olibanum employs minimalist typography, likely sans-serif, paired with a restrained color palette featuring natural kraft browns, soft neutrals, and accent hues such as bright yellow. The overall aesthetic is clean, understated, and modern, reinforcing the brand’s luxury and ecological ethos.
Brand Identity
Branding is consistently applied through the prominent display of the Olibanum name, subtle logo use, and minimal iconography. Visual consistency is maintained across all packaging types, with an emphasis on clear, legible fonts and uncluttered layouts.
Packaging Design
Material choices focus on rigid chipboard and recyclable folding carton, selected for durability and eco-friendliness. Structural design principles emphasize compartmentalization, product protection, and efficient use of space, with inserts crafted for precise fit and minimal movement during shipping.
User Experience
The design supports a premium customer journey by delivering a high-impact unboxing experience, clear product identification, and tactile enjoyment. Packaging elements guide the consumer through discovery, reinforce brand values, and ensure product security from shipment to final use.
Company Metrics
Business insights for Olibanum based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Environmentally-conscious consumers seeking luxury fragrances with minimalist design and ethical sourcing; primarily direct-to-consumer buyers in premium beauty and wellness segments.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Olibanum based on industry standards and best practices
Frequently Asked Questions
What materials does Olibanum primarily use for its packaging?
Olibanum primarily utilizes rigid chipboard and folding carton boxes with natural kraft and matte finishes, emphasizing recyclable and eco-friendly materials in line with its sustainability values.
How does Olibanum ensure packaging safety during shipment?
Their packaging features custom inserts and compartmentalization within rigid boxes, providing secure housing for glass vials and minimizing product movement, which enhances protection during logistics.
Is Olibanum's packaging recyclable?
Most Olibanum packaging components appear to be made from recyclable paperboard and chipboard, supporting the brand’s low environmental impact philosophy.
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