OHMG Water packaging
OHMG Water specializes in magnesium-infused beverages, targeting health-conscious consumers seeking functional hydration. The brand employs modern, vibrant aluminum can packaging designed to convey wellness and product differentiation within the competitive beverage sector.
Packaging Portfolio
OHMG Water utilizes aluminum cans as its primary packaging format, featuring direct-to-can printing for high-impact, full-color branding and product information. The cans are standard 330ml sizes with pull-tab openings, optimized for both logistics and consumer convenience. The material selection prioritizes recyclability and product protection, aligning with industry best practices in beverage safety and sustainability. The packaging structure is consistent across SKUs, fostering operational efficiency while allowing for differentiation through color and flavor-specific graphics.
The packaging is a cylindrical aluminum can with a smooth surface and a glossy finish. The can is predominantly light purple with a matte texture, featuring a minimalist design. The front displays the brand name 'OHMG' in large, bold white letters. The back of the can includes detailed product information, nutritional facts, and branding elements. The top of the can has a standard pull-tab opening.
The packaging is an aluminum beverage can with a sleek, cylindrical shape. The can features a smooth surface with a glossy finish, predominantly colored in a light pink hue. The top of the can is metallic and includes a pull-tab opening. The design is vibrant and eye-catching, with a large 'OHMG' logo prominently displayed in bold black letters. The bottom of the can has a standard flat base typical of beverage cans.
The image showcases three aluminum cans, each with a distinct color scheme and design. The cans are cylindrical in shape, featuring a smooth surface with a metallic finish. Each can has a different color: pink, purple, and orange. The labels are printed directly onto the cans, displaying product information and branding elements prominently. The top of each can is sealed with a pull-tab opening mechanism.
The image showcases four aluminum cans, each with a distinct color and design. The cans have a smooth, metallic surface with a glossy finish. Each can features a different flavor, with vibrant colors such as pink, orange, and blue. The branding 'OHMG' is prominently displayed in bold, capital letters across the front of each can. The overall design is modern and appealing, aimed at attracting consumers. The tops of the cans are standard pull-tab openings, typical for beverage containers.
The packaging consists of two aluminum cans, one with a matte finish and the other with a glossy finish. Both cans are cylindrical in shape and feature a seamless design. The front of each can displays the brand name 'OHMG' prominently in bold lettering, with a color palette that includes soft peach and white tones. The back of the cans includes nutritional information and product details, printed in a clear, readable font. The overall aesthetic is modern and appealing, with a clean and minimalistic design.
About the Brand
OHMG Water delivers a range of magnesium-enriched drinks, blending health functionality with a focus on consumer wellness. Their direct-to-consumer business model emphasizes accessibility and brand engagement through both online and select retail channels.
The company's packaging approach prioritizes visual appeal and shelf differentiation, utilizing aluminum cans with direct-print graphics and bold color blocking to reinforce wellness cues. The design strategy is aimed at capturing consumer attention while providing clear nutritional information and branding. OHMG Water's small team structure allows for agile decision-making in packaging design and sourcing, with a high likelihood of custom packaging solutions tailored to their brand identity.
Key Differentiator: Distinctive use of magnesium infusion, paired with wellness-oriented packaging design and a subscription-driven D2C model, uniquely positions OHMG Water within the premium health beverage landscape.
Design System
Visual Style
Typography is bold and sans-serif, supporting clear readability and a modern tone. The color palette is composed of vibrant, pastel-inspired hues (such as pink, peach, orange, and blue) used for instant shelf differentiation and wellness cues. The overall aesthetic is minimal, clean, and visually engaging.
Brand Identity
OHMG employs large, centrally-placed logos and clear, direct product descriptors. Iconography is minimal, focusing on clarity over embellishment. Visual consistency is maintained through uniform logo placement and harmonized color application across SKUs.
Packaging Design
Material selection is aluminum for recyclability and product stability. The structural design is a standard cylindrical can, with direct-print graphics for cost-effective, high-volume production. The design philosophy emphasizes minimalism, health communication, and ease of recycling.
User Experience
Packaging supports a straightforward, positive customer journey through visual clarity, easy opening mechanisms, and clear nutritional messaging. The design aims to create an emotionally positive first impression, reinforcing wellness values and brand trust at the point of unboxing.
Company Metrics
Business insights for OHMG Water based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious consumers in the UK seeking functional beverages with added wellness benefits, specifically those interested in magnesium supplementation and natural ingredients.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for OHMG Water based on industry standards and best practices
Frequently Asked Questions
What materials are used in OHMG Water's packaging?
OHMG Water uses aluminum cans with direct-printed labels, favoring recyclability and product integrity commonly required in the functional beverage sector.
How does OHMG Water's packaging support its brand positioning?
The packaging leverages vibrant color palettes, prominent logo placement, and wellness messaging to communicate both product benefits and brand values, supporting its positioning in the health-focused beverage market.
Is the packaging designed for sustainability?
Aluminum is one of the most recyclable materials in the beverage industry, contributing positively to OHMG Water's sustainability profile; however, there is limited evidence of additional eco-initiatives such as lightweighting or carbon footprint reduction.
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