OCTŌ London packaging
OCTŌ London specializes in eco-friendly, hand-poured candles, emphasizing plastic-free and sustainable packaging solutions. Their approach integrates premium materials and minimalist design to reinforce both product protection and brand values.
Packaging Portfolio
OCTŌ London's packaging portfolio consists of rigid chipboard boxes for premium gifting, corrugated boxes for shipping durability, and custom folding cartons for retail display. Material selection prioritizes uncoated, recyclable kraft paperboard and chipboard, with crinkle paper inserts for product protection. Packaging structures are engineered for both logistics safety and elevated presentation, minimizing plastic and utilizing minimalistic branding. This approach supports both e-commerce fulfillment and in-store shelf presence, reflecting a strategic balance between sustainability, protection, and consumer experience.
The packaging is a brown corrugated box with a sturdy construction. It features visible corrugated edges when viewed from the side, indicating a layered paperboard structure. The box has a clean, flat surface with a matte finish and is printed with a logo and text in a modern font. The box is closed with tuck tabs, and there are no visible signs of wear or damage.
The packaging consists of a two-part folding carton with a smooth, flat construction. The exterior features a green base color with a white label on the front showcasing the product name 'BAY + ROSEMARY' in a clean, modern font. The carton has precise edges and folds, indicating a well-constructed design. The interior is brown kraft, typical of paperboard materials, and it securely holds a glass jar with a gold lid.
The packaging consists of a folding carton with a smooth, flat construction. The outer layer is a soft green color, while the inner layer is a brown kraft material. The box features clean edges and precise folds, indicative of a retail carton. The interior holds a glass jar with a cork lid, suggesting a snug fit. The exterior has printed text and branding elements on the sides.
The packaging is a folding carton made of smooth, single-layer paperboard. It features a rectangular shape with a top flap that opens to reveal a glass jar inside. The exterior has a kraft brown color with a textured surface, and the edges are clean and precise. The front displays the brand name 'octō LONDON' in bold black font, with a smaller label indicating the product name 'Bergamot' and details about the candle. The overall design is minimalistic and modern, aligning with contemporary aesthetics.
The packaging is a sturdy, rectangular box with a lid that fits over the base. It is made of thick chipboard, providing a premium feel. The exterior is a natural kraft color, while the interior has a light brown crinkle paper filling for cushioning. The box contains a jar and a coffee bag, both neatly arranged within the box. The lid features a clean, modern design with the brand name 'OLD SPIKE' prominently displayed in bold black letters. The overall presentation is elegant and suitable for gifting.
The packaging consists of a sturdy, rectangular box made of thick chipboard, featuring a premium construction. The box is brown with a smooth exterior finish and is designed to hold multiple items securely. Inside, the box contains two glass jars of coffee and a folded paper product, all cushioned with crinkle paper for protection. The exterior has a clean, minimalist design with a logo and product information displayed prominently on the front.
About the Brand
OCTŌ London operates in the home fragrance sector, focusing on premium candles crafted from natural soy wax and essential oils. The company leverages plastic-free, recyclable packaging to align with environmentally conscious consumers and reinforce its eco-friendly positioning.
With a small, agile team, OCTŌ London maintains a direct-to-consumer business model, prioritizing sustainable practices across its operations. The brand's packaging strategy centers on reducing environmental footprint through the use of corrugated and rigid boxes, kraft-based retail cartons, and crinkle paper for cushioning. Consistency in minimalist design and clear branding enhances both shelf appeal and customer perception. All packaging decisions are informed by a balance of logistics safety, sustainability, and premium unboxing experience.
Key Differentiator: OCTŌ London differentiates itself through a holistic commitment to plastic-free, recyclable packaging materials, tightly integrated with its brand ethos of sustainability and natural living.
Design System
Visual Style
Minimalist typography with sans-serif fonts, natural kraft and soft green color palettes, and a clean, uncluttered layout. The aesthetic is modern and nature-inspired, reinforcing the brand's eco-conscious positioning.
Brand Identity
Consistent use of the 'octō LONDON' logo, bold yet restrained iconography, and clear product labeling. Branding elements are prominently displayed on both primary and secondary packaging, ensuring recognizability across all touchpoints.
Packaging Design
Selection of recyclable, plastic-free materials such as kraft paperboard and chipboard; folding cartons and rigid boxes with precise edges and soft finishes. Structural design emphasizes durability, protection, and efficient use of materials while avoiding excess waste.
User Experience
Packaging is engineered to deliver a premium unboxing experience with thoughtful product arrangement and tactile materials. The design supports customer journey touchpoints from online purchase to receipt, reinforcing brand values and enhancing perceived value while providing robust protection for e-commerce logistics.
Company Metrics
Business insights for OCTŌ London based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Environmentally conscious consumers seeking premium, natural home fragrance products with sustainable packaging in the UK and EU markets.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for OCTŌ London based on industry standards and best practices
Frequently Asked Questions
What types of packaging does OCTŌ London use for its candles?
OCTŌ London utilizes a mix of rigid boxes, corrugated shipping boxes, and folding carton retail packaging, all predominantly made from recyclable kraft paperboard and chipboard materials.
How does OCTŌ London ensure the sustainability of its packaging?
The company employs plastic-free, recyclable materials such as kraft and chipboard, and uses minimalistic designs to reduce printing and material waste, supporting a lower environmental impact.
Is the packaging suitable for gifting and e-commerce shipping?
Yes, the packaging structure and aesthetic are optimized for both gifting (through premium rigid boxes) and secure e-commerce shipping (via robust corrugated cartons).
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