Nutrigums packaging
Nutrigums specializes in vegan, sugar-free vitamin gummies, utilizing clear plastic supplement bottles with high-impact labels for strong shelf presence and consistent brand messaging. Their packaging strategy emphasizes vibrant visual appeal, product transparency, and consumer-friendly formats tailored to the health and wellness sector.
Packaging Portfolio
Nutrigums’ packaging utilizes clear PET plastic bottles with wide mouths and screw-on caps, providing durability and product security during both transit and retail display. The transparency of the bottles supports product visibility, while full-wrap, glossy labels incorporate vibrant color schemes and detailed nutritional information for regulatory compliance and consumer trust. The structural design is standardized across SKUs, optimizing packaging line efficiencies and cost management. However, the continued dependence on single-use plastics presents moderate sustainability challenges compared to industry shifts toward bio-based or compostable materials.
The packaging is a clear plastic bottle with a wide mouth and a screw-on cap. The bottle is cylindrical and has a smooth surface with a slightly glossy finish. The label wraps around the body of the bottle, featuring vibrant colors and bold typography. The primary color scheme includes pink and purple, with white and black text. The label includes images of the gummies and nutritional information, along with branding elements.
The packaging is a clear plastic bottle with a wide mouth and a secure screw-on lid. The bottle is filled with red gummy supplements, which are visible through the transparent material. The label wraps around the bottle, featuring bright colors and bold text. The overall shape is cylindrical, and the bottle has a smooth surface with no fluted layers.
The packaging consists of three clear plastic bottles, each containing colorful gummy supplements. The bottles have a smooth, cylindrical shape with a wide mouth for easy access. Each bottle features a screw-on cap, which is typically used for secure closure. The labels on the bottles are vibrant and include various colors, with images of the gummies visible through the clear plastic. The labels contain product names and descriptions, along with nutritional information and branding elements.
The packaging is a clear plastic bottle with a round shape, featuring a wide neck for easy access. The bottle is filled with pink gummy supplements and has a screw-on cap. The label wraps around the body of the bottle, displaying various graphics and text. The background is a gradient of purple, enhancing the visual appeal. The label includes icons indicating product features such as being plant-based and vegan-friendly.
The packaging is a clear plastic bottle with a wide neck and a screw-on cap. The bottle is cylindrical and holds gummy supplements. The label wraps around the bottle, featuring bright colors and playful graphics. The front of the label prominently displays the product name and key features, while the back contains nutritional information and usage instructions.
The packaging is a clear plastic bottle with a rounded body and a wide neck. The bottle features a screw-on cap that is colored white. The label wraps around the bottle and includes vibrant graphics and text. The front label prominently displays the product name 'Delicious Cranberry Gummies' along with the brand name 'nutrigums'. The background is a gradient of red, enhancing the visibility of the text and graphics. The label also includes icons indicating vegan friendliness and the presence of Vitamin C.
About the Brand
Nutrigums is a UK-based direct-to-consumer brand offering a wide range of vitamin and supplement gummies, distributed primarily through e-commerce. Their packaging approach leverages clear PET bottles with vibrant, fully-wrapped labels, supporting both product visibility and robust brand identity.
The company's portfolio addresses various health needs—immunity, energy, and gut health—using packaging formats that maximize shelf differentiation and reinforce product attributes such as vegan and sugar-free formulations. Nutrigums’ strong customer satisfaction and visual consistency across SKUs reflect a packaging strategy focused on customer trust, regulatory compliance, and retail-readiness.
Key Differentiator: Nutrigums’ distinguishing feature is its cohesive branding through visually striking, transparent packaging that highlights product appeal while communicating health-conscious values.
Design System
Visual Style
Nutrigums employs bold, modern typography coupled with a saturated color palette (pinks, purples, reds) to differentiate SKUs and target demographics. The overall aesthetic is playful yet health-focused, balancing appeal for both adults and children.
Brand Identity
Branding relies on prominent logo placement, consistent use of color and iconography (e.g., vegan and health icons), and uniform label layouts across product lines to maintain visual coherence and reinforce trust.
Packaging Design
Material selection prioritizes clear PET plastic for product visibility and shelf appeal, while the structural design emphasizes cylindrical, easy-to-handle bottles with secure closures. Label design is data-rich and visually accessible, supporting both compliance and consumer education.
User Experience
Packaging design supports a positive customer journey through ease of use (wide-mouth bottles), transparent product presentation, and clear nutritional labeling. The unboxing experience is elevated by vibrant visuals and immediate product recognition, enhancing perceived value and satisfaction.
Company Metrics
Business insights for Nutrigums based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious UK consumers, including both adults and children, seeking convenient, flavorful, and vegan dietary supplements through online direct-to-consumer channels.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Nutrigums based on industry standards and best practices
Frequently Asked Questions
What packaging materials does Nutrigums primarily use?
Nutrigums primarily utilizes clear PET plastic bottles with screw-on caps. Labels are high-gloss, full-wrap designs that maximize visual communication and allow the product to remain visible to consumers.
How does Nutrigums address sustainability in its packaging?
Sustainability is addressed through the use of recyclable PET bottles; however, the overall environmental impact is moderate due to reliance on single-use plastics. There is currently no clear evidence of biodegradable or compostable alternatives in use.
What are the key strengths of Nutrigums’ packaging design?
Key strengths include strong shelf appeal, effective communication of nutritional benefits, and a high degree of visual consistency across the product range, supporting both consumer trust and brand recognition.
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