Novoma packaging
Novoma specializes in nutritional supplements, targeting health-conscious consumers with an emphasis on product transparency and efficacy. Their packaging strategy centers on clean, modern designs that reflect brand values of safety, quality, and user accessibility.
Packaging Portfolio
Novoma’s packaging portfolio utilizes rigid plastic bottles with tamper-evident, screw-on lids, supported by cylindrical containers for powdered supplements and carton boxes for retail display and shipping. Label design prioritizes legibility and differentiation, employing high-contrast color palettes and clear typographic hierarchy. The packaging strategy emphasizes durability for logistics, with lightweight, shatter-resistant plastics and robust carton construction. Although most materials are recyclable, the predominance of plastic highlights a tradeoff between safety, cost, and sustainability.
The image features a variety of supplement bottles, primarily made of opaque plastic with screw-on lids. The bottles vary in size and shape, with some being tall and slender while others are shorter and wider. Each bottle has a label that includes product information, branding, and colorful designs. The surface of the bottles appears smooth and glossy, with vibrant colors like blue, orange, green, and white. The labels are printed with clear text and graphics, showcasing the product names and benefits. The arrangement of the bottles is organized, with some placed on a textured surface that resembles stone or cork.
The packaging is a cylindrical bottle with a black cap. The body of the bottle is clear, allowing visibility of the white capsules inside. The label features a predominantly white background with pink accents. The text is printed in bold, modern fonts, with the product name 'ACIDE HYALURONIQUE' prominently displayed. Additional information such as 'Peau - Anti-Âge' and 'Spectre moléculaire complet' is also included. The label has a matte finish, giving it a premium appearance.
The packaging is a cylindrical bottle made of dark plastic with a glossy finish. The bottle has a wide neck and a screw-on cap. The label wraps around the body of the bottle, featuring a bright orange and white color scheme. The front of the label prominently displays the product name 'Liposomal Vitamin C' in bold, clear font, along with dosage information and a brief description of its benefits. The back label includes additional product information and nutritional facts, printed in smaller text.
The packaging consists of a smooth, flat construction with clean edges and folds. The box is primarily white with colorful accents, likely used for retail display. The design is simple and functional, suitable for holding dietary supplements. The box may be lightweight and easy to handle, reflecting a typical retail carton structure.
The packaging is a cylindrical container with a white body and a light blue label. The lid is a screw-top design, and the container appears to be made of plastic. The label features a clean design with minimal graphics, including the product name 'COLLAGÈNE MARIN' prominently displayed in bold lettering. The overall appearance is modern and appealing, suitable for retail display.
The packaging is a cylindrical bottle with a black screw-on cap. The body of the bottle is made of opaque plastic, with a glossy finish that reflects light. The label wraps around the bottle, featuring a bright turquoise background with white and black text. The front of the label prominently displays the product name 'MARINE COLLAGEN' in large, bold letters, along with additional information about the ingredients and benefits. The label includes a small logo in the top left corner, indicating the brand. The bottom of the label has a clear indication of the quantity (90 capsules) and a brief description of the product's benefits.
About the Brand
Novoma is a direct-to-consumer health brand offering a diverse portfolio of vitamins, minerals, and specialty supplements. Their approach integrates natural ingredient sourcing with a strong focus on quality assurance and customer education.
Operating primarily online and through select pharmacies, Novoma leverages clear, informative packaging to reinforce trust and transparency. Their product packaging employs a consistent visual language, utilizing color-coded labels and minimalist structures to aid consumer navigation. The brand’s investment in user-friendly containers and tamper-evident features supports both logistics efficiency and end-user safety.
Key Differentiator: Novoma differentiates itself through the integration of clean, modern packaging design with personalized product recommendations, enhancing both perceived value and customer engagement.
Design System
Visual Style
Novoma uses a modern, minimalist aesthetic characterized by sans-serif typography, a predominantly white background, and high-contrast accent colors (such as blue, orange, turquoise, and pink) to differentiate product lines. The visual approach enhances clarity and shelf appeal.
Brand Identity
Consistent use of the NOVOMA logo, color-coded labels, and bold product naming establishes strong brand recognition. Iconography is minimal, with primary reliance on text and color for navigation and differentiation. Visual consistency is maintained across all SKUs.
Packaging Design
Material selection prioritizes lightweight, recyclable plastics for bottles and containers, complemented by smooth, retail-ready cartons. Structural designs are functional, supporting both product protection and efficient storage. Packaging philosophy balances aesthetics with practical considerations such as tamper evidence and ease of use.
User Experience
Design choices support an intuitive customer journey: clear labeling, ergonomic containers, and easy-open features enhance accessibility, while visually cohesive branding reinforces trust and repeat engagement. The unboxing process is streamlined to minimize friction and maximize perceived value.
Company Metrics
Business insights for Novoma based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious consumers seeking clean, effective nutritional supplements, primarily in European markets with a strong online shopping preference.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Novoma based on industry standards and best practices
Frequently Asked Questions
What packaging formats does Novoma use for its supplements?
Novoma primarily utilizes rigid plastic bottles, cylindrical containers, and retail carton boxes, all featuring tamper-evident lids and comprehensive labeling for product information and brand consistency.
How does Novoma address packaging sustainability?
While Novoma uses recyclable materials in its packaging, the reliance on plastic containers and cartons suggests moderate progress toward full sustainability, with opportunities for increased use of eco-friendly materials.
How does Novoma’s packaging support the customer experience?
Novoma’s packaging is designed for ease of use, with clear labeling, secure closures, and visually distinctive designs that facilitate product selection and reinforce brand trust.
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