Nemrod packaging
Nemrod specializes in premium wild game meat, leveraging a direct-to-consumer model and a packaging strategy that balances luxury presentation with sustainability. Their packaging features rigid gift boxes, corrugated shipping solutions, and branded retail cartons designed for both protection and an elevated unboxing experience.
Packaging Portfolio
Nemrod utilizes a diverse packaging mix, including rigid chipboard gift boxes with kraft finishes for premium presentation, corrugated kraft boxes for robust logistics and shipping, and custom carton solutions for retail and specialty products. The structural design emphasizes protection for delicate gourmet meats and jars, while the aesthetic leans on minimalist branding, earthy color palettes, and natural materials. This approach ensures both product safety and a coherent luxury brand experience from shipping to final unboxing.
The packaging consists of a sturdy, thick-walled box with a premium appearance. The box is predominantly green with a nature-themed design featuring trees and wildlife, suggesting a connection to natural or gourmet food products. The box is rectangular with clean edges and a smooth finish, indicating high-quality construction. Inside, there are several jars and a sausage product, all neatly arranged, showcasing the contents effectively.
The packaging is a rectangular box made of thick chipboard, featuring a kraft exterior. It has a premium appearance with a smooth finish and is adorned with a light green ribbon tied in a bow. The box is designed to be opened from the top, with no visible flaps or tabs. The front displays the brand name 'NEMROD' prominently, along with the tagline 'Le sauvage français' in a stylish font. The overall design is elegant and sophisticated, suitable for gifting.
The packaging is a folding carton made from single-layer paperboard. It features a smooth, flat construction with clean edges and folds. The box is predominantly white with colorful graphics and text printed on the exterior. The design includes a prominent logo and product name, along with multilingual descriptions. The box has a lightweight appearance and is suitable for retail display.
The packaging is a folding carton box designed to hold a mask. It has a smooth, flat construction with clean edges and folds. The box features a bright yellow background with black and blue graphics, including the product name 'Nemrod' prominently displayed. The front of the box has a window cut-out that showcases the mask inside. The box appears to be lightweight and is likely made from a single layer of paperboard.
The packaging is a rectangular carton box made of single-layer paperboard. It features a smooth, flat construction with clean edges and folds. The box is predominantly black with gold accents, showcasing a luxury appearance. The front displays a large logo of a lion, with the brand name 'BLACK NEMROD' prominently featured above it. The product description 'COCONUT CHARCOAL' is also visible, along with a weight indication of '1 Kg'. The box has a tuck top closure, allowing easy access to the contents.
The packaging is a sturdy corrugated box with a visible fluted inner layer. The box is brown kraft in color, featuring the brand name 'NEMROD' prominently printed on the front. The edges of the box are slightly worn, indicating handling. The box is filled with various products, including jars and packages, suggesting it is used for shipping food items.
About the Brand
Nemrod operates in the gourmet food segment, offering wild game meats sourced from French hunters and processed into high-quality, ready-to-eat products. The brand emphasizes sustainable sourcing and health benefits, targeting eco-conscious consumers seeking unique culinary experiences.
Founded in 2018 and based in Paris, Nemrod has positioned itself at the intersection of gourmet food and sustainable practices. Their direct sourcing model supports traceability and reduced environmental impact. Packaging is carefully selected to align with their premium image, utilizing rigid and corrugated boxes for gifting and logistics, as well as retail cartons for shelf presence. The combination of elegant design and functional protection underscores their commitment to both brand aesthetics and product safety.
Key Differentiator: Nemrod’s unique value lies in their integration of sustainable sourcing, niche gourmet offerings, and packaging that enhances both environmental responsibility and luxury product positioning.
Design System
Visual Style
Nemrod's packaging employs minimalist typography with a focus on sans-serif fonts, complemented by a palette of earthy greens, kraft browns, and muted golds. The overall look is sophisticated yet natural, reflecting the brand’s gourmet and eco-conscious positioning.
Brand Identity
Logo usage is consistent and prominent, often paired with the tagline 'Le sauvage français.' Iconography includes wildlife and nature themes, and packaging graphics are applied with restraint to maintain a clean and premium visual identity.
Packaging Design
Material selection favors recyclable kraft paper, rigid chipboard, and sturdy corrugated cardboard. Structures are engineered for both visual impact and protective function, with an emphasis on easy-open formats and clear branding.
User Experience
The packaging design is crafted to enhance the customer journey, offering a memorable unboxing that reinforces quality and sustainability. Interior arrangements securely display products, while exterior branding provides instant recognition and communicates core brand values.
Company Metrics
Business insights for Nemrod based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Nemrod targets health-conscious, environmentally aware gourmet food consumers, primarily in urban French markets, seeking premium and responsibly sourced meat products.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Nemrod based on industry standards and best practices
Frequently Asked Questions
How does Nemrod balance luxury packaging with sustainability?
Nemrod employs rigid and corrugated boxes crafted from recyclable materials, opting for minimalist design and kraft finishes to reduce environmental impact while maintaining a premium look and feel.
What types of packaging does Nemrod use for different product categories?
Luxury rigid boxes are used for gifting and premium products, corrugated kraft boxes for shipping and logistics, and custom-printed retail cartons for specialized product lines such as coconut charcoal and accessories.
How does Nemrod’s packaging support product safety during shipping?
Corrugated boxes and sturdy rigid formats provide significant protection against impact, ensuring that fragile jars and specialty meats are delivered intact to consumers.
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