Namaki packaging
Namaki develops eco-friendly, creative cosmetic products for children, with a packaging strategy that emphasizes safety, sustainability, and playful visual presentation. Their packaging solutions are primarily carton-based, designed to reflect both environmental priorities and an engaging brand experience.
Packaging Portfolio
Namaki’s packaging portfolio is dominated by folding carton boxes constructed from uncoated or lightly finished kraft paperboard. The format emphasizes lightweight, compact structures with tuck-top closures, suitable for small-format cosmetic products such as face paints and nail polishes. All units feature vivid, child-oriented graphics and multilingual product information, supporting both retail display and e-commerce distribution. The use of recyclable materials and minimalist interiors aligns with industry best practices for sustainability, while the external design enhances shelf visibility and brand recall.
The packaging is a folded carton box made from a single layer of paperboard. It features a smooth, flat construction with clean edges and folds, typical of retail packaging. The exterior has a kraft brown finish with a matte texture, while the interior is unprinted. The box is designed to hold products securely, with a tuck flap closure at the top. The front of the box displays a colorful graphic design with illustrations and product information, while the back provides detailed usage instructions and ingredients.
The packaging is a folding carton made of single-layer paperboard, featuring a smooth, flat construction. The box has a rectangular shape with clean, precise edges and folds. The front displays vibrant graphics and images related to face painting, with a prominent logo and product name. The sides are mostly kraft colored with some printed design elements.
The packaging is a folding carton made of smooth, flat paperboard with a clean, precise construction. It features a rectangular shape with a top flap that folds down over the front. The exterior is primarily a kraft brown color, with a vibrant orange panel on the front displaying product information and graphics. The edges are well-defined, and the overall appearance is lightweight yet sturdy, suitable for retail display.
The packaging is a folding carton made of smooth, flat paperboard with a clean, precise construction. It features a rectangular shape with a tuck-top closure. The exterior is predominantly kraft brown, with a glossy finish on the front panel that showcases vibrant colors and graphics. The front displays a child with face paint, emphasizing the product's use. The edges are sharp and well-defined, indicating high-quality manufacturing.
The packaging is a folding carton box made from a single layer of paperboard. It features a smooth, flat construction with clean edges and folds. The exterior is primarily kraft brown with a decorative design that includes white brushstroke patterns. The box has a rectangular shape and is designed for retail display, with a side that shows product information and instructions in multiple languages. The back of the box has a bright red section containing additional details and graphics.
The packaging is a folding carton with a smooth, flat construction. It features a rectangular shape with clean edges and folds. The exterior is primarily kraft brown with a glossy finish on the front panel, displaying vibrant graphics and a photograph of a child with face paint. The top and bottom flaps are neatly folded and secured, giving it a lightweight appearance suitable for retail display.
About the Brand
Namaki is a French children's cosmetics brand specializing in eco-conceived, non-toxic makeup products. The company is recognized for integrating sustainable practices into its packaging, utilizing recyclable materials and playful graphics to reinforce its child-focused, creative positioning.
Namaki's product range includes face paints, nail polishes, and themed makeup sets, all presented in folding carton packaging that prioritizes both environmental impact and product safety. The company’s direct-to-consumer model enables tailored packaging solutions that meet the dual demands of retail presentation and logistical efficiency. Namaki’s ongoing commitment to natural, safe ingredients is mirrored in its approach to packaging, with a consistent use of uncoated kraft paperboard and vibrant, child-friendly imagery.
Key Differentiator: Namaki’s unique value lies in its combination of eco-design principles, child-safe materials, and visually engaging packaging tailored for young users and their caregivers.
Design System
Visual Style
Namaki employs sans-serif typography with bold, playful letterforms and a color palette centered around natural kraft browns, accented by bright, vibrant hues reflecting cosmetic shades. The overall aesthetic is cheerful and accessible, targeting a young audience and their caregivers.
Brand Identity
Logo placement is prominent and consistent across all packaging, accompanied by clear product naming and eco-certification marks. Iconography features simplified, child-friendly illustrations, and the visual language reinforces both brand values and product safety.
Packaging Design
Material selection prioritizes recyclable, uncoated or semi-gloss paperboard for both sustainability and tactile quality. Structural design favors simple, easily assembled boxes with secure tuck-top and flap closures, ensuring product protection while minimizing material waste.
User Experience
Packaging is designed for intuitive opening and handling by both adults and children, with clear labeling, easy-to-follow instructions, and visually engaging presentation. The experience reinforces the product’s playful, creative purpose while supporting safe, convenient product access.
Company Metrics
Business insights for Namaki based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Environmentally conscious parents and caregivers seeking safe, creative cosmetic products for children in the French and broader European markets.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Namaki based on industry standards and best practices
Frequently Asked Questions
What type of packaging materials does Namaki use?
Namaki primarily utilizes folding carton boxes made from recyclable kraft paperboard, featuring matte and glossy finishes to balance eco-friendliness with visual appeal.
How does Namaki’s packaging reflect its brand values?
Namaki’s packaging incorporates vibrant graphics, playful illustrations, and clear branding, reinforcing its commitment to creativity, safety, and environmental responsibility.
Is Namaki’s packaging suitable for logistics and e-commerce?
The packaging is structurally durable for small-format cosmetics and optimized for D2C logistics, balancing protection and lightweight efficiency.
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