Myriam•K Paris packaging
Myriam•K Paris delivers professional hair care products with an emphasis on inclusivity and sustainability. Their packaging strategy blends flexible pouches, rigid gift boxes, and retail cartons, aligning with eco-conscious values and modern aesthetic standards.
Packaging Portfolio
Myriam•K Paris utilizes a diverse portfolio of packaging solutions including flexible refill pouches with spouts, rigid luxury boxes, transparent travel pouches, and retail cartons. The flexible packaging minimizes plastic usage and supports refill models, while rigid boxes and cartons enhance the premium unboxing experience and shelf visibility. Single-use sachets and clear pouches further diversify their offerings, enabling targeted sampling and on-the-go convenience. The entire portfolio is unified by a modern, minimalistic design language and explicit sustainability messaging.
The packaging is a flexible pouch with a vibrant pink exterior. It features a spout at the top for easy dispensing and has a rounded bottom that allows it to stand upright. The front displays the product name 'BLONDE' in bold white letters, with additional product information below in smaller text. The overall design is modern and appealing, with a matte finish that gives it a premium feel.
The packaging is a square, rigid box with a thick, sturdy construction. It features a smooth, white exterior with a glossy finish. The box has a lid that opens from the top and is adorned with a black satin ribbon tied in a bow at the front. The interior appears to be spacious, likely designed to hold multiple items. The overall design is clean and elegant, emphasizing a premium feel.
The packaging consists of a transparent plastic pouch containing two bottles of hair care products. The pouch is zippered at the top and features a flat bottom, allowing it to stand upright. The bottles inside are colored pink and white, with visible product labels. The overall design is sleek and modern, emphasizing the contents.
The packaging is a small, flat sachet made of a flexible material. It has a smooth surface with a matte finish, predominantly in a soft pink color. The front features the product name 'SCALP' prominently displayed in white, with additional text indicating its purpose as a 'DETOX OIL TREATMENT' in smaller font. The design is minimalistic, with a clean layout and no additional graphics or images. The edges of the sachet are sealed, and there are no visible openings or closures.
The packaging is a flexible pouch with a soft, rounded shape, designed to stand upright. It features a spout for easy pouring and a screw cap. The surface is smooth with a matte finish, predominantly pink in color with white text. The front displays the product name 'HYDRATE' in a bold, playful font, along with the word 'SHAMPOOING' in smaller text below. The back likely contains additional product information, though it is not visible in the image.
The packaging consists of a series of flat, smooth boxes with a clean and modern aesthetic. Each box is uniformly shaped, featuring rounded corners and a consistent height. The surface is predominantly a soft pink gradient, transitioning from a lighter shade at the top to a deeper shade at the bottom. The boxes have a matte finish, giving them a premium feel. The front of each box prominently displays the product name in bold, white typography, with the brand name 'MYRIAM K' positioned above it in a smaller font. The overall design is minimalistic, emphasizing the brand's focus on hair care.
About the Brand
Myriam•K Paris specializes in advanced hair care solutions tailored for a diverse consumer base, with a direct-to-consumer model. The brand's packaging approach prioritizes both visual appeal and environmental responsibility, utilizing a mix of flexible, rigid, and carton-based formats.
The company leverages premium packaging structures—such as stand-up pouches for liquid refills, rigid luxury boxes for gifting, and compact cartons for retail display—to optimize product protection, shelf presence, and consumer experience. Their packaging design consistently features strong brand elements and messaging around plastic reduction and sustainability, supporting their market positioning as an ethical hair care provider.
Key Differentiator: A sustained focus on sustainability and refill formats, paired with strong visual consistency and modern branding across all packaging types.
Design System
Visual Style
Features a bold, modern aesthetic with clean sans-serif typography, a predominantly pink and white color palette, and matte finishes for tactile premium feel. Color gradients and minimalistic layouts reinforce the contemporary look.
Brand Identity
Consistent use of the MYRIAM K logo, strong product naming hierarchy, and prominent sustainability claims. Iconography is minimal, allowing typography and color to drive recognition and brand recall.
Packaging Design
Emphasizes eco-friendly flexible materials for refills and samples, sturdy rigid boxes for gifting, and recyclable cartons for retail. Structural choices prioritize both aesthetics and functional protection.
User Experience
Packaging is designed to be visually engaging at first touch, easy to open, and informative, with clear labeling and functional formats that support both home and professional use. This enhances brand trust and consumer loyalty.
Company Metrics
Business insights for Myriam•K Paris based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Eco-conscious consumers and professional hair care clients seeking high-quality, ethically packaged beauty products.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Myriam•K Paris based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Myriam•K Paris use?
Myriam•K Paris employs flexible refill pouches, rigid presentation boxes, single-use sachets, and retail cartons, all designed to balance product protection, sustainability, and brand impact.
How does Myriam•K Paris address sustainability in its packaging?
The brand incorporates flexible pouches to reduce plastic use, communicates sustainability claims on-pack, and employs recyclable materials where possible, reflecting a commitment to minimizing environmental impact.
What is the visual style of Myriam•K Paris packaging?
The packaging features a cohesive, modern aesthetic with a pink and white color palette, bold typography, and clear brand identity, enhancing both shelf appeal and customer recognition.
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