MYLILY packaging
MYLILY operates in the femcare segment, providing eco-conscious period products, body care, and supplements for women and teens. Their packaging strategy centers on minimalist, branded retail cartons and sustainable materials to reinforce brand values and enhance consumer experience.
Packaging Portfolio
MYLILY utilizes a portfolio of folding carton boxes made from paperboard with high-quality finishes, such as matte or gloss coatings. Window cut-outs are employed for select products to enable visual inspection while maintaining product security. Fabric pouches accompany some items, particularly menstrual cups and disks, to enhance protection and reinforce a premium feel. The consistent use of recyclable, mono-material substrates and streamlined structures reflects an emphasis on both operational efficiency and environmental responsibility.
The packaging consists of a folding carton box that is primarily red with a white logo and text. The box features a clean, flat construction with precise edges and folds. The front displays the brand name 'MYLILY' prominently, along with the product name 'MENSTRUATIONSTASSE' and size indication 'Größe L'. The surface has a matte finish, giving it a smooth appearance. The box is designed for retail display and includes a clear window cut-out to showcase the menstrual cup inside. The overall dimensions are compact, suitable for shelf placement.
The packaging is a folding carton made of smooth, white paperboard. It features clean, precise edges and folds, with a glossy finish that enhances its visual appeal. The front displays a cut-out window, allowing visibility of the contents inside, which are various colored capsules. The design includes minimalistic graphics, such as a feminine hygiene product and a tool, contributing to a modern aesthetic.
The packaging is a compact, rectangular box with a smooth, flat construction. It features a predominantly white exterior with colorful branding elements. The edges are clean and precise, indicative of a folding carton design. The top has a tuck flap closure, and the overall appearance is lightweight and suitable for retail display. The box is designed to stand upright, showcasing its contents effectively.
The image features a glass jar with a wooden base and a fabric pouch. The jar is cylindrical with a dark amber color, showcasing a label with white text. The pouch is soft, likely made from a textile material, with a light blue color and a white label at the top. The wooden base appears to be a simple rectangular block that holds the jar securely.
The packaging consists of a smooth, flat folding carton with a clean, precise construction. It features a predominantly pink exterior with white text and graphics. The edges are sharp and well-defined, indicating a high-quality finish. The box is designed to hold a menstrual disk and includes a drawstring pouch made of fabric, which is white with black illustrations. The pouch is soft and lightweight, contrasting with the sturdier carton.
About the Brand
MYLILY is a direct-to-consumer femcare brand focusing on vegan, eco-friendly menstrual and body care solutions. Their packaging approach leverages custom-designed, visually consistent cartons and pouches to align with sustainability goals and ensure product integrity throughout the supply chain.
The brand consistently utilizes folding carton boxes for retail, integrating clear windows and soft fabric pouches for certain items. These materials support recyclability and visual appeal, while concise branding and color schemes maintain shelf presence and consumer trust. MYLILY’s packaging strategy is informed by feedback loops and evolving consumer demand for both aesthetics and sustainability.
Key Differentiator: MYLILY distinguishes itself through a strong commitment to sustainable packaging, incorporating both recyclable materials and cohesive, modern design tailored to the eco-conscious femcare consumer.
Design System
Visual Style
Typography is clean and sans-serif, supporting accessibility and brand clarity. The color palette features soft, modern hues—primarily whites, light blues, pinks, and occasional bold red—conveying both freshness and approachability. Minimalist layouts and restrained graphic elements reflect contemporary D2C aesthetics.
Brand Identity
The MYLILY logo is consistently placed on all primary packaging faces, with product names and certifications clearly displayed. Iconography is sparse and functional, used to highlight product features or eco-credentials. Visual consistency is maintained across SKUs through uniform color schemes, logo placement, and graphic standards.
Packaging Design
Materials prioritize recyclability—mainly paperboard for cartons and natural fabrics for pouches. Structural choices favor folding cartons with precise edges for stackability and retail display, and cut-outs for product visibility where appropriate. Packaging is designed for both direct shipping protection and in-store presence, emphasizing simplicity and robustness.
User Experience
Packaging is engineered to facilitate an engaging unboxing experience through tactile materials, clear product presentation, and consistent branding cues. The design supports ease of use, product identification, and a sense of care—reinforcing MYLILY’s focus on comfort, empowerment, and sustainability throughout the customer journey.
Company Metrics
Business insights for MYLILY based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Eco-conscious women and teens seeking sustainable, vegan femcare and personal care products in the European D2C market.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for MYLILY based on industry standards and best practices
Frequently Asked Questions
What types of packaging does MYLILY primarily use?
MYLILY primarily uses folding carton boxes, often with cut-out windows for product visibility, complemented by fabric pouches for certain products. The materials are selected for their recyclability and ability to protect sensitive femcare goods.
How does MYLILY ensure its packaging is sustainable?
MYLILY prioritizes recyclable and eco-friendly materials, including paperboard and fabric, and minimizes plastic use. The visual and material choices reflect the brand’s sustainability commitments.
How does MYLILY’s packaging enhance the customer experience?
The clean, modern design and tactile unboxing experience contribute to a sense of quality and care, while clear branding and product visibility support consumer confidence and repeat purchases.
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