Multivoeding packaging
Multivoeding is an online retailer specializing in organic health supplements and superfoods, with a packaging approach that emphasizes brand consistency, product safety, and a modern, health-focused aesthetic. Their packaging utilizes sturdy materials and clear labeling to support both e-commerce logistics and in-store presence.
Packaging Portfolio
Multivoeding's packaging portfolio centers on rigid plastic jars, dark glass supplement bottles, and carton boxes. The use of robust, matte-finish plastics and dark glass provides both protection from light and physical impact, critical for supplement preservation. Labels feature high-contrast green and white designs, with prominent dosage and certification markings for regulatory compliance. The uniformity in structural formats and branding enhances shelf presence and supports efficient logistics, while recyclable components align with sustainability goals.
The packaging consists of multiple jars with a consistent design theme. Each jar is made of thick, sturdy plastic with a matte finish. The jars have a cylindrical shape with a wide mouth for easy access. The labels are primarily dark green with contrasting white text, featuring the product names and nutritional information. The lids are black and screw-on, providing a secure closure. The overall appearance is clean and modern, suitable for retail display.
The packaging consists of several jars made of thick, sturdy plastic with a premium appearance. Each jar has a smooth surface with a matte finish, and they are cylindrical in shape. The lids are also made of the same material, featuring a tight seal. The jars are labeled with vibrant green graphics that include product names and nutritional information, enhancing their visibility on retail shelves.
The packaging is a dark glass bottle with a black screw-on lid. The bottle has a cylindrical shape and a smooth surface without any visible fluted layers. The label is predominantly green with a textured pattern, featuring the product name 'Zink Citrraat' in a bold, yellow font. The label also includes the quantity '60 Tabletten' in a smaller font. The overall design is clean and modern, with a natural theme suggested by the leaf logo.
The packaging consists of four dark bottles with a consistent design, each labeled with a green and white theme. The labels feature the product name, vitamin type, and dosage information. The overall appearance is clean and organized, with a white shelf background and a subtle leaf graphic behind the bottles, suggesting a natural product focus.
The packaging is a dark glass bottle with a black plastic screw-on cap. The bottle is cylindrical in shape and has a smooth surface. The label wraps around the body of the bottle, featuring a green background with a subtle texture. The label includes a prominent numeric value '600' in a large font, indicating the dosage, along with the product name 'Cranberry Extract' in a smaller font. The label also contains the brand name 'Multi Voeding' at the top, accompanied by a leaf logo. The overall design is clean and modern, with a focus on natural health.
The packaging is a cylindrical jar made of dark plastic with a black screw-on lid. The body of the jar is smooth and features a matte finish. The label is prominently displayed on the front, showcasing a green background with white and yellow text. The label includes the product name 'GREEN BLEND SUPERFOODS' in bold, clear font, along with the weight '100 Gram' and the word 'Biologisch' indicating its organic nature. The overall design is clean and modern, with a minimalist aesthetic.
About the Brand
Multivoeding delivers a curated assortment of vitamins, minerals, supplements, and superfoods through a direct-to-consumer e-commerce platform, with a strong emphasis on natural, locally sourced ingredients. Their packaging strategy prioritizes product integrity, shelf appeal, and clear communication of health benefits.
The packaging portfolio features rigid plastic jars, dark glass supplement bottles, and carton boxes, all designed for durability and efficient product protection in transit. Consistent green and white branding, along with clear labeling of nutritional information and organic certifications, supports both compliance and consumer trust. The focus on user-friendly packaging formats aligns with their same-day shipping model and reinforces a premium, health-oriented brand image.
Key Differentiator: Multivoeding stands out for its commitment to organic sourcing, rapid e-commerce fulfillment, and a cohesive packaging system that integrates sustainability cues and modern retail design.
Design System
Visual Style
Typography is modern and sans-serif, combining bold weights for product names with lighter text for supplemental details. The color palette features deep greens, white, and accent yellows, evoking natural and organic associations. The overall aesthetic is clean, minimal, and health-focused.
Brand Identity
Consistent use of a leaf-themed logo, clear brand name placement, and standardized iconography for organic certification. Visual hierarchy is established through color blocking and strategic label layouts, maintaining strong visual consistency across product lines.
Packaging Design
Preference for durable, food-grade plastics and dark glass, with a structural focus on cylindrical, wide-mouth containers and secure screw-top closures. Design philosophy emphasizes protection, shelf visibility, and regulatory clarity.
User Experience
Packaging is designed for easy identification, secure resealing, and straightforward unboxing, supporting Multivoeding's promise of convenience and quality. The design system reinforces brand trust and guides the customer through product selection, usage, and storage.
Company Metrics
Business insights for Multivoeding based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious consumers in the Netherlands seeking organic supplements and superfoods, with a preference for online shopping and fast fulfillment.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Multivoeding based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Multivoeding primarily use?
Multivoeding primarily utilizes rigid plastic jars, dark glass supplement bottles, and branded carton boxes, all featuring consistent green and white labeling with clear dosage, product, and certification information.
How does Multivoeding address sustainability in its packaging?
The company uses recyclable materials where possible, emphasizes durable designs to minimize waste, and visually communicates its organic and sustainable ethos through color palette and iconography.
Is Multivoeding's packaging designed for e-commerce logistics?
Yes, packaging formats are selected for product protection during shipment, easy storage, and efficient handling, supporting same-day shipping and customer satisfaction.
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