Modern Native packaging
Modern Native specializes in health supplements inspired by ancestral nutrition, utilizing robust packaging solutions to ensure product integrity and brand alignment. Their packaging strategy focuses on protective glass bottles and sustainable corrugated shipping materials, emphasizing both product safety and a natural brand aesthetic.
Packaging Portfolio
Modern Native’s packaging portfolio is anchored by dark amber glass bottles—chosen for their barrier properties against UV light and their premium tactile quality. Labels utilize textured matte paper for a natural look and clear product identification, while design elements emphasize earthy colors and tribal patterns to reinforce brand positioning. Corrugated cardboard boxes are employed for shipping, providing crush resistance and product security during transit. The consistent use of glass and recyclable materials positions the brand favorably in terms of both product preservation and environmental stewardship, though glass increases both cost and shipping weight compared to plastic alternatives.
The packaging consists of three glass jars with dark amber coloration. Each jar has a round shape with a wide mouth, suitable for holding dietary supplements. The labels are prominently displayed on the front, featuring a textured paper finish that gives a premium feel. The jars have a smooth surface with no visible seams, indicating a high-quality construction. The lids appear to be made of metal, providing a secure closure.
The packaging is a brown corrugated box with a visible fluted inner layer. The box has a sturdy construction suitable for shipping and contains two bottles of capsules. The edges are slightly worn, indicating handling. The box features a simple design with printed text on the inner flaps.
The packaging is a rigid glass bottle with a metal screw-on lid. The bottle has a cylindrical shape and is dark amber in color, which is typical for supplement packaging to protect contents from light. The label wraps around the body of the bottle, featuring a textured paper finish with a matte appearance. The design includes a prominent logo and product name, with additional information about the product's contents and usage instructions.
The packaging consists of three glass jars with labels. Each jar has a thick, sturdy glass construction, providing a premium feel. The labels are printed with a matte finish, featuring earthy colors and tribal patterns. The text is clear and bold, indicating the product type (Liver, Testicle, Organ Mix) and weight. The jars have a round shape with a wide mouth, suitable for supplement storage.
The packaging consists of several glass bottles with dark amber coloring, each featuring a label with distinct graphics and text. The bottles have a sturdy, thick-walled construction typical of rigid packaging, providing a premium feel. The labels are designed with a combination of earthy tones and intricate patterns, showcasing the product names and branding elements prominently. The overall appearance is clean and modern, with a consistent design theme across all bottles.
The packaging is a rigid glass bottle with a dark amber color. The bottle has a wide neck and a screw-on lid, which is typically used for dietary supplements. The label wraps around the body of the bottle, featuring a central graphic of a uterus, along with the product name 'POWER WOMAN' prominently displayed. The label has a decorative border with a tribal pattern, adding a unique aesthetic. The overall appearance is clean and professional, suitable for health products.
About the Brand
Modern Native operates within the health and wellness industry, offering organ-based supplements through a direct-to-consumer e-commerce model. The company employs a packaging approach centered on rigid glass bottles and corrugated shipping boxes, prioritizing durability, product protection, and brand coherence throughout the customer experience.
Founded in 2021 and based in the Netherlands, Modern Native targets consumers interested in functional nutrition rooted in traditional dietary practices. The packaging portfolio is consistent, employing amber glass jars for UV protection and premium perception, with matte-finish labels featuring clear branding and earthy, tribal-inspired visuals. Shipping solutions leverage sturdy corrugated cardboard for transit protection. The company's approach is heavily informed by a customer-centric philosophy, with packaging design choices reinforcing both trust and educational brand messaging.
Key Differentiator: Modern Native differentiates itself through its strict use of glass packaging for supplements, which enhances product stability, and a cohesive, nature-inspired design system that strengthens brand recall and supports its educational mission.
Design System
Visual Style
Modern Native applies clean, sans-serif typography, an earthy and muted color palette (browns, greens, ochres), and tribal-inspired decorative borders. The overall aesthetic is natural, uncluttered, and wellness-oriented.
Brand Identity
Consistent logo placement on all primary and secondary packaging, with strong iconographic representations related to product function (e.g., anatomical graphics). Visual consistency is achieved via uniform label structure and recurring color themes across SKUs.
Packaging Design
Material selection favors rigid glass for all supplement containers, prioritizing product stability and perceived quality. Corrugated cardboard is chosen for outer packaging, balancing shipping protection with recyclability. Structural design focuses on straightforward access, secure closures, and minimal excess packaging.
User Experience
Packaging supports the customer journey by offering tactile, premium-feeling jars with clear, informative labeling. The unboxing process is designed for clarity and reassurance, reinforcing brand trust and educational messaging at every touchpoint.
Company Metrics
Business insights for Modern Native based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious consumers in the Netherlands and broader EU region seeking premium, natural supplements with traceable ingredients and credible sourcing.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Modern Native based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Modern Native use for their supplements?
Modern Native utilizes dark amber glass bottles with metal screw lids for primary packaging, and corrugated cardboard boxes for shipment. These materials are selected for product protection, UV resistance, and sustainability.
How does Modern Native’s packaging impact product safety and sustainability?
The use of glass bottles ensures high durability and protection from light degradation, while corrugated shipping boxes provide structural safety. Both materials are recyclable, supporting eco-friendly practices; however, glass is more resource-intensive to produce and ship.
Is Modern Native’s packaging design consistent across its product range?
Yes, the brand maintains high visual consistency through the use of earthy color palettes, tribal motifs, and clear product labeling, enhancing both consumer recognition and the perceived value of the product.
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