Memoi packaging
Memoi specializes in fashionable socks, tights, and loungewear for a diverse consumer base, utilizing branded folding cartons and poly mailers for product delivery and retail display. Their packaging strategy emphasizes brand consistency, retail readiness, and efficient e-commerce logistics.
Packaging Portfolio
Memoi’s packaging portfolio centers on single-layer folding carton boxes for retail products and lightweight poly mailers for e-commerce shipments. The folding cartons use coated paperboard, often with a matte or glossy finish, and feature precise folds, clear branding, and retail-friendly hang tabs. Poly mailers provide cost-effective, lightweight protection for direct shipments but rely primarily on plastic substrates. The brand prioritizes visual uniformity, retail shelf impact, and secure containment of small textile products, while the materials and structures selected optimize both manufacturing costs and end-user experience.
The packaging is a flat, rectangular folding carton made of single-layer paperboard. It features a smooth, matte black exterior with a clean finish. The edges are sharp and precise, indicating a well-constructed fold. The front displays product information and branding, while the back includes care instructions and a barcode. There are no visible fluted layers, confirming it is not corrugated. The overall appearance is lightweight and suitable for retail display.
The packaging is a flat, rectangular folding carton made from single-layer paperboard. It features a smooth, matte black exterior with a clean finish and precise edges. The front displays a prominent logo at the top, with product information and size details printed in white and gold text. The back includes care instructions and additional product details. The carton is designed to be lightweight and easy to open, with a tuck tab closure at the top.
The packaging is a flat, rectangular folding carton made of single-layer paperboard. It features a smooth, white exterior with a glossy finish. The edges are clean and precise, indicating a well-constructed fold. The front displays a large, bold logo of 'MeMoi' in a modern font, prominently placed. Below the logo, there is a smaller text indicating the product type, 'WASHBAG FOR HOSIERY & LINGERIE'. The top has a small hang tab for retail display, and the back is likely plain or contains additional product information.
The packaging is a rectangular folding carton made from a single layer of paperboard. It features a smooth, flat construction with clean edges and precise folds. The exterior is predominantly white with vibrant graphics, including a large image of a model wearing the product, and playful design elements like hearts and kiss marks. The box has a glossy finish that enhances its visual appeal.
The packaging is a folding carton made from a single layer of paperboard. It features a smooth, flat construction with clean edges and precise folds. The exterior is predominantly white with lavender accents, and the design includes a stylized illustration of the product. The box has a glossy finish, enhancing its visual appeal. The front displays the product name 'MYCUP' prominently, along with branding elements and product information. The sides and back contain additional details and usage instructions.
About the Brand
Memoi operates in the apparel sector, offering a broad range of socks and loungewear, with a packaging framework designed for both retail presentation and direct-to-consumer fulfillment. Their packaging integrates strong brand visuals and maintains a focus on product protection and shelf appeal.
The company leverages folding carton boxes for retail products and poly mailers for e-commerce shipments, balancing cost efficiency with visual branding. Packaging designs consistently display the Memoi logo, product details, and incorporate seasonal or collection-specific graphics when relevant. The approach prioritizes a clean, modern aesthetic and functional packaging structures suited to their product assortment.
Key Differentiator: Memoi differentiates itself through a combination of high-quality materials, rapid shipping, and packaging solutions that reinforce brand recognition while supporting both retail and e-commerce channels.
Design System
Visual Style
Modern sans-serif typography, predominantly monochromatic color palettes with accent colors reflecting seasonal themes, clean layouts, and minimalistic visual language.
Brand Identity
Consistent use of the MeMoi logo, clear product labeling, limited but effective iconography, and strong adherence to a unified visual identity across all packaging formats and touchpoints.
Packaging Design
Preference for recyclable paperboard in folding cartons, efficient die-cuts for structural simplicity, and minimal excess material. Occasional use of accent graphics for limited editions or seasonal launches.
User Experience
Packaging is designed for ease of opening, clear product identification, and a cohesive brand journey from unboxing to product use. Retail cartons enhance shelf appeal, while mailers prioritize safe and efficient delivery.
Company Metrics
Business insights for Memoi based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Men, women, and children seeking fashionable and comfortable socks, tights, and loungewear; retail buyers and direct-to-consumer online shoppers in the apparel sector.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Memoi based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Memoi use for their products?
Memoi primarily utilizes folding carton boxes for retail display and product protection, as well as poly mailers for direct-to-consumer shipping. These formats are chosen for their balance of durability, branding potential, and cost effectiveness.
How does Memoi's packaging support their brand identity?
Memoi's packaging consistently features prominent logo placement, clean typography, and modern color schemes. This reinforces brand recognition and creates a cohesive customer experience across retail and online channels.
What sustainability practices are evident in Memoi's packaging?
Memoi's use of recyclable paperboard for cartons is a positive sustainability factor. However, the inclusion of plastic poly mailers indicates a need for further improvement in sustainable materials adoption.
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