Melo Ayurveda packaging
Melo Ayurveda, a direct-to-consumer beauty brand founded in Montpellier, France, specializes in Ayurvedic-inspired skincare and haircare products. Their packaging strategy emphasizes sustainability, utilizing biodegradable carton boxes with minimalist, branded designs tailored for the personal care segment.
Packaging Portfolio
Melo Ayurveda’s packaging portfolio centers on small, folding carton boxes crafted from single-layer biodegradable paperboard. The structural design is consistent across SKUs, featuring clean folds, matte or subtle glossy finishes, and secure closures that protect solid products like soaps and shampoos. Visual elements include brand-specific typography, minimalist color palettes, and decorative motifs that reinforce Ayurvedic and natural themes. The approach optimizes for retail shelf presence and e-commerce shipping, balancing material efficiency with adequate product protection.
The packaging is a folding carton made of a single-layer paperboard. It features a smooth, flat construction with clean edges and folds. The exterior is primarily a beige color with a decorative black and white pattern on one side, giving it a modern and appealing aesthetic. The carton is designed for retail display, likely containing a solid facial cleanser product.
The packaging is a folding carton with a smooth, flat construction. It features a two-part design with a light blue base and a white top that has a floral pattern. The edges are clean and precise, indicating careful folding and assembly. The carton is lightweight and appears to be made from a single-layer paperboard, suitable for retail display.
The packaging consists of small, square folding cartons made from single-layer paperboard. The boxes are predominantly white with a matte finish, featuring clean edges and precise folds. The front displays the product name 'Pain Sans Savon' in a bold, modern font, accompanied by a decorative pattern in a light gray color. The top of the box has a copper-colored band with product information. The overall design is minimalistic and elegant, suitable for retail display.
The packaging is a small, square folding carton made from a single layer of paperboard. It features a smooth, flat construction with clean edges and precise folds. The exterior is predominantly cream-colored with decorative graphics in black, including a stylized pattern and text. The box has a matte finish, giving it a premium appearance. The top flap is designed to tuck into the box, providing a secure closure.
The packaging is a folding carton with a smooth, flat construction. It features a predominantly light blue color on the top and sides, with a decorative pattern of elephants in a muted color scheme. The edges are clean and precise, indicating a well-constructed box. The box is designed to be lightweight, suitable for retail display, and has a glossy finish that enhances its visual appeal. The front displays the product name prominently, while the sides contain additional product information and branding elements.
About the Brand
Melo Ayurveda operates in the natural beauty and personal care industry, offering a portfolio of Ayurvedic skin, hair, and body care products. Packaging is a key differentiator, with a focus on recyclable paperboard cartons and coherent brand visuals that support their eco-friendly ethos.
The brand employs compact folding cartons made from single-layer paperboard for all solid products, prioritizing minimalism and material efficiency. Branding is integrated through consistent typography, color schemes, and decorative motifs that communicate both product information and the Ayurvedic narrative. This approach aligns with consumer demand for sustainable packaging within the beauty segment and supports e-commerce logistics by balancing product protection and visual shelf impact.
Key Differentiator: Melo Ayurveda's unique approach lies in combining Ayurvedic tradition with sustainable packaging, utilizing recyclable materials and a minimalistic design that appeals to eco-conscious consumers.
Design System
Visual Style
Typography is modern and legible, often bold for product names, with a restrained color palette featuring neutrals (white, beige, cream) accented by muted pastels and copper or black highlights. Decorative motifs are inspired by traditional patterns, supporting an Ayurvedic narrative.
Brand Identity
The logo is consistently placed and clearly visible on all packaging, accompanied by product names and occasional certification marks. Iconography is used sparingly but aligns with the brand's natural and traditional positioning. Visual consistency is maintained through repeated patterns and a unified aesthetic across all SKUs.
Packaging Design
Material selection prioritizes recyclable paperboard; structural design follows a compact, folding carton format to minimize waste and streamline logistics. Design philosophy emphasizes minimalism and clarity, with a focus on eco-friendly production and reduced environmental impact.
User Experience
Packaging is designed for ease of use and clear product identification, supporting a seamless unboxing experience and reinforcing brand trust. The visual and tactile qualities create a positive first impression, while educational content on the packaging and website enhances the overall customer journey.
Company Metrics
Business insights for Melo Ayurveda based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious global consumers seeking natural, eco-friendly personal care solutions, with a particular emphasis on individuals with sensitive skin or hair concerns.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Melo Ayurveda based on industry standards and best practices
Frequently Asked Questions
What types of packaging materials does Melo Ayurveda use?
Melo Ayurveda primarily uses single-layer paperboard folding cartons, chosen for their biodegradability and recyclability. These materials align with the brand's commitment to sustainability in the beauty industry.
How does Melo Ayurveda's packaging support product safety during shipping?
The folding carton design provides adequate protection for solid beauty products, with clean edges and secure closures that minimize movement and reduce risk of damage during transit. However, the lightweight construction may be less robust for high-impact logistics scenarios.
Is Melo Ayurveda’s packaging environmentally friendly?
Yes, the use of recyclable paperboard and minimalist designs limits material waste and environmental footprint, supporting the brand's sustainability objectives.
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