Meller packaging
Meller is a Barcelona-based eyewear brand specializing in fashionable sunglasses and optical glasses. Their packaging strategy leverages minimalist, brand-forward rigid and carton boxes to deliver both aesthetic appeal and product protection for direct-to-consumer shipments.
Packaging Portfolio
Meller’s packaging portfolio includes rigid chipboard boxes with drawer-style openings and minimalist, branded carton boxes constructed from kraft paperboard. The use of rigid structures enhances product protection and supports a premium unboxing experience, while the carton boxes offer lightweight, cost-efficient solutions for retail and shipping. Branding is consistently integrated through bold logos and limited color palettes, and internal product protection is elevated with soft pouches and precise box engineering. The overall approach demonstrates a balance between visual impact, material efficiency, and logistical practicality.
The packaging is a flat, rectangular box made of single-layer paperboard, featuring a smooth and clean construction. The box is primarily kraft brown in color, with a matte finish. The edges are precise, and the folds are neatly executed. The top flap has a large, bold letter 'M' printed in black, indicating branding. The box is partially open, revealing a soft, light-colored fabric inside, suggesting it is used for a clothing or accessory item. The bottom of the box shows no visible wear or damage.
The packaging consists of a smooth, flat construction made from a single layer of paperboard. It has clean, precise edges and folds, with a kraft brown exterior. The box features a prominent 'M' logo printed in a darker shade, giving it a minimalist yet striking appearance. The overall design is sleek and modern, indicative of retail packaging for a consumer product.
The packaging consists of a sturdy, rectangular box made from thick chipboard with a kraft exterior. It features a smooth, flat surface with clean edges and a luxury appearance. The box has a pull-out drawer style, which is indicated by a small tab for easy opening. Accompanying the box is a soft, suede-like pouch that holds the product securely. The overall design is minimalistic and elegant.
The packaging is a rectangular, flat box made of single-layer paperboard. It features a smooth, kraft-colored exterior with clean edges and folds. The box has a minimalist design with the brand name 'MELLER' printed prominently on one side in bold, black letters, along with a stylized 'M' logo. The overall appearance is lightweight and suitable for retail display.
The packaging is a rectangular box made from a single layer of brown kraft paperboard. It features clean, precise edges and folds, indicating a smooth, flat construction without any visible fluted layers. The surface is matte with a natural texture, typical of uncoated paperboard. The box has a minimalist design with the brand name 'MELLER' printed in bold, uppercase letters on the top and a stylized 'M' logo on the front side. The printing is done in black, contrasting sharply with the kraft background. The box has a simple tuck closure at the top, ensuring easy access to the contents. There are no additional structural elements such as handles or windows, and the overall dimensions suggest a compact size suitable for retail display. The box appears to be in excellent condition with no visible signs of wear or damage.
The packaging is a tall, rectangular box with a sleek design. It has a smooth, glossy surface with an orange finish. The box features a prominent black logo in the center, which is stylized and modern. The edges are clean and precise, indicating high-quality construction. A small black ribbon pull tab is attached to the top for easy opening, enhancing its premium feel.
About the Brand
Meller operates in the fashion eyewear segment, offering contemporary sunglasses and eyeglasses through a D2C e-commerce model. The brand emphasizes modern design, affordability, and a strong digital presence to reach style-conscious consumers.
Founded in 2014 in Barcelona, Meller has built a loyal following by blending innovative product design with strategic digital marketing. Their packaging reflects these priorities through a consistent minimalist aesthetic, prioritizing brand visibility and customer experience from unboxing to product use. Operationally, Meller's small, agile team enables quick adaptation to emerging trends and evolving market demands.
Key Differentiator: Meller’s packaging uniquely balances premium presentation with cost efficiency, integrating minimalist branding and robust product protection within sustainable material choices.
Design System
Visual Style
Minimalist typography using bold sans-serif fonts, natural kraft and monochrome color palettes, and clean, geometric layouts. The aesthetic prioritizes simplicity and modernity.
Brand Identity
Consistent use of the MELLER logo, stylized 'M' iconography, and clear domain references. Visual consistency is maintained across all packaging touchpoints, reinforcing brand recognition.
Packaging Design
Preference for recyclable chipboard and paperboard materials, with structural emphasis on rigid boxes for protection and presentation. Design philosophy centers on minimal embellishments and efficient material use.
User Experience
Unboxing is engineered for emotional impact and brand recall, leveraging tactile elements (soft pouches, pull tabs) and visual clarity. The packaging supports a seamless customer journey from purchase to product use, enhancing perceived value.
Company Metrics
Business insights for Meller based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Fashion-conscious global consumers seeking affordable, stylish eyewear with a focus on quality and brand experience.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Meller based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Meller use for its eyewear products?
Meller utilizes a combination of rigid boxes with pull-out drawer mechanisms and high-quality carton boxes. These formats prioritize product protection during shipping and a premium unboxing experience, frequently using kraft paperboard and clean, minimalist graphics.
How does Meller’s packaging align with its brand identity?
Meller’s packaging consistently features minimalist design elements such as bold logos, limited color palettes, and clean typography. This approach reinforces the brand’s modern, fashionable image and ensures a cohesive customer experience.
Is Meller’s packaging considered sustainable?
Meller’s packaging demonstrates moderate sustainability, with a preference for recyclable paperboard and minimal plastic use. However, rigid box formats, while protective, may have a higher material footprint compared to fully collapsible cartons.
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