Mapac packaging
Mapac specializes in apparel solutions for schools and corporate clients, leveraging streamlined packaging formats that prioritize retail presentation and clear branding. Their approach focuses on protective, branded sleeves and cartons designed for both logistical efficiency and point-of-sale appeal.
Packaging Portfolio
Mapac’s packaging portfolio is dominated by clear plastic sleeves for archival and choir folder products, combined with single-layer paperboard cartons for retail items. These packaging formats are chosen for their lightweight structure, cost efficiency, and ability to showcase product information directly on the packaging surface. Cartons feature color-coded graphics and clear labeling for SKU differentiation, while sleeves provide straightforward product protection and display. Branding is consistent across all formats, with website URLs and product details prominently displayed.
The packaging consists of clear plastic sleeves designed to hold A3 archival boxes. The sleeves are smooth and transparent, allowing visibility of the contents inside. Each sleeve is flat with no visible fluted layers, indicating a single-layer construction. The packaging features a label at the bottom with product information, including the size (A3), archival quality, and a pack count (10). The label has a white background with bold black text and pink accents.
The packaging is a clear plastic sleeve designed to hold A4 archival boxes. It is lightweight and has a smooth, transparent surface that allows visibility of the contents. The sleeve has a rectangular shape, fitting the dimensions of A4 boxes, and is open at one end for easy insertion of the box. The packaging features a printed label on the front with product information.
The packaging consists of a clear plastic sleeve designed to hold choir folders. The sleeves are flat and smooth, made from a transparent material that allows visibility of the contents. The packaging includes a header card at the top that displays product information and branding. The edges of the sleeve are sealed, providing a secure enclosure for the items inside.
The packaging consists of multiple flat, smooth boxes made of single-layer paperboard. Each box has clean, precise edges and folds, indicating a well-constructed design. The surface appears to have a matte finish with a black exterior, and the boxes are labeled with colorful graphics and text. The A4, A3, and A1 sizes are clearly indicated on the packaging, showcasing a vibrant color scheme that includes orange, pink, blue, and green. The boxes are designed to hold Jet Sleeves, which are likely a product for document storage or protection.
The packaging consists of a clear plastic sleeve designed to hold archival boxes. It is flat and smooth, with no visible fluted layers or structural elements typical of corrugated or rigid boxes. The sleeve is transparent, allowing visibility of the contents inside. The bottom portion features a printed label with product information.
The packaging is a flat, rectangular folding carton made of single-layer paperboard. It features a smooth surface with clean edges and folds, indicative of a retail packaging style. The front displays a colorful graphic with product information, including the product name 'Jet Sleeve' and a pack count of 'Pack of 5'. The background is primarily white with colorful accents. The overall appearance is lightweight and designed for retail display.
About the Brand
Mapac operates within the UK apparel sector, delivering school uniforms, corporate workwear, and art supply accessories. Their packaging strategy combines clarity in product information with consistent brand elements, utilizing lightweight materials for both protection and effective retail display.
With a focus on efficiency, Mapac's packaging leverages single-layer paperboard cartons and clear plastic sleeves, both optimized for product visibility and streamlined logistics. Branding is consistently integrated through printed labels and color-coded graphics, ensuring product information is accessible and reinforcing the company’s market positioning. The packaging is designed for cost effectiveness and retail shelf impact, though sustainability initiatives appear limited due to the reliance on plastics.
Key Differentiator: Mapac’s distinct approach merges branded clarity and multi-format packaging with a focus on the education and corporate segments, balancing retail requirements and cost efficiency.
Design System
Visual Style
Clean sans-serif typography, a color palette featuring white backgrounds with vibrant accent colors (orange, pink, blue, green), and a minimalist layout that prioritizes product information.
Brand Identity
Brand logo and website consistently placed on packaging fronts; use of bold, black text for clarity; color-coded elements to differentiate product ranges; minimal iconography, focusing on text and color for navigation.
Packaging Design
Material selection emphasizes single-layer paperboard for cartons and clear plastic for sleeves, reflecting a philosophy of balancing protection, cost, and shelf impact. Structural design is flat, lightweight, and optimized for stacking and retail display.
User Experience
Design supports rapid product identification, clear information delivery, and a straightforward unboxing process. The approach aligns with B2C needs for clarity and accessibility, enhancing the customer’s purchasing and unboxing experience without unnecessary complexity.
Company Metrics
Business insights for Mapac based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Educational institutions, parents purchasing school uniforms, and corporate clients seeking branded workwear in the UK.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Mapac based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Mapac use for its products?
Mapac utilizes clear plastic sleeves for archival and specialty items, as well as single-layer paperboard cartons for retail display. These formats prioritize product visibility, branding, and efficient logistics.
How does Mapac's packaging impact product safety during shipping?
The company’s packaging designs provide basic protection suitable for lightweight apparel and accessories, with single-layer cartons offering moderate protection and plastic sleeves serving primarily as dust and scratch barriers.
Is Mapac's packaging environmentally sustainable?
Sustainability is moderate; while paperboard cartons may be recyclable, the dependence on clear plastic sleeves limits overall eco-friendliness. There is limited evidence of advanced sustainability initiatives at this time.
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