Manebí packaging
Manebí specializes in Mediterranean-inspired footwear, apparel, and accessories, with a direct-to-consumer model emphasizing premium quality and sustainability. Their packaging approach leverages minimalist branding, lightweight retail cartons, and protective corrugated shipping boxes to balance aesthetics, protection, and eco-consciousness.
Packaging Portfolio
Manebí's packaging portfolio consists primarily of single-layer paperboard retail cartons and robust corrugated shipping boxes, both incorporating minimalist branding and a neutral color palette for a cohesive brand presentation. The use of custom-printed fabric pouches and branded tissue paper enhances product protection and the tactile unboxing experience. Packaging formats are optimized for lightweight shipping and retail display, balancing visual appeal with logistical efficiency. Materials are selected with recyclability and environmental considerations in mind, aligning with current sustainability standards in luxury apparel packaging.
The packaging is a corrugated box made of layered paperboard with a visible fluted inner layer. It has a brown kraft exterior, typical for shipping boxes. The box is open at the top, revealing a pair of shoes and a striped fabric inside. The edges of the box show a sturdy construction, with visible corrugated edges when viewed from the side. There are no signs of crushing or wear, indicating it is in good condition.
The packaging is a folding carton made of single-layer paperboard, featuring a smooth, flat construction without any visible fluted layers. The exterior is primarily a light brown color with a matte finish, and it has a clean, precise fold along the edges. The carton is designed to hold a pair of espadrilles, with a snug fit that showcases the product inside. The interior is unprinted and provides a simple, functional space for the shoes.
The packaging consists of a flat, rectangular box made from single-layer paperboard. The box has a smooth, clean surface with precise edges and folds, indicative of a folding carton. It is primarily a light beige color, with a simple palm tree graphic printed in a contrasting color. The box appears to be designed for retail display, likely housing a pair of sandals. The overall construction is lightweight and designed for easy opening.
The packaging consists of a brown corrugated box with a visible fluted layer when viewed from the side. The box has a rectangular shape and features a printed interior message that reads 'FOR THOSE CHASING SUN ALL YEAR ROUND'. Inside the box, there are sandals wrapped in white tissue paper, and a separate fabric pouch with a striped design. The pouch is made of a soft material and features a drawstring closure.
The packaging is a corrugated box with a brown kraft exterior. It features visible fluted edges when viewed from the side, indicating its sturdy construction. The box has a rectangular shape with a top flap that is folded down. Inside, there are additional cardboard inserts that provide support for the contents. The exterior has a matte finish with a clean appearance, and there are no signs of wear or damage visible.
About the Brand
Manebí is a fashion brand rooted in Mediterranean aesthetics, offering sophisticated footwear and apparel for a global audience. The company's packaging strategy reflects its commitment to both premium branding and operational efficiency, utilizing custom-designed cartons and sturdy corrugated boxes.
Operating primarily online, Manebí targets style-conscious consumers seeking luxury and sustainability. Their packaging system integrates retail and shipping solutions designed to protect delicate products during transit while reinforcing brand identity at every touchpoint. The use of eco-friendly materials and minimalist design aligns with industry trends towards sustainable and visually consistent packaging.
Key Differentiator: Manebí's unique integration of minimalist Mediterranean design and sustainability in both product and packaging distinguishes it from competitors in the luxury footwear and apparel segment.
Design System
Visual Style
The design system employs minimalist typography in bold sans-serif fonts, a neutral color palette dominated by beige, brown, and white, and clean, uncluttered layouts. Accent graphics, such as palm trees, reinforce the Mediterranean theme without overpowering the design.
Brand Identity
Consistent logo application featuring the 'MANEBI' wordmark and palm tree icon, with strategic placement on both primary and secondary packaging elements. Visual consistency is maintained through restrained iconography and a coherent use of brand colors and fonts across all packaging touchpoints.
Packaging Design
Material selection prioritizes recyclable paperboard and corrugated cardboard, emphasizing simple, functional structures with precise folds and snug fits. The structural design philosophy focuses on minimizing excess material while ensuring product safety and supporting a premium unboxing experience.
User Experience
The packaging design supports the customer journey by providing intuitive opening mechanisms, protective inserts, and tactile branded elements such as fabric pouches. The overall approach enhances brand perception, reinforces luxury positioning, and delivers a consistent, memorable unboxing moment for the end user.
Company Metrics
Business insights for Manebí based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Global, style-conscious consumers seeking premium, sustainable footwear and apparel with a Mediterranean design influence.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Manebí based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Manebí use for their products?
Manebí primarily utilizes single-layer paperboard retail cartons for footwear and accessories, complemented by corrugated shipping boxes for enhanced protection during logistics. Additional branded elements such as fabric pouches and printed tissue paper are used to elevate the unboxing experience.
How sustainable is Manebí's packaging?
Manebí's packaging strategy incorporates recyclable materials and minimalist structures to reduce environmental impact, reflecting a strong alignment with sustainability objectives common in the premium apparel sector.
How does Manebí ensure product protection during shipping?
The brand employs sturdy corrugated boxes with internal inserts or fabric pouches to secure products and minimize damage, supporting a robust logistics safety profile.
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