MAGLashes packaging
MAGLashes specializes in magnetic eyelash extensions, offering a direct-to-consumer solution focused on safety and ease of use. Their packaging strategy employs customized carton boxes designed for both retail appeal and product protection, ensuring a consistent brand experience.
Packaging Portfolio
MAGLashes employs single-layer folding carton boxes as the primary packaging format, constructed from lightweight, recyclable paperboard. The structures are predominantly flat, rectangular, and optimized for compactness, featuring tuck-in closures for product security. The surface finishes are matte, with a consistent use of pastel and neutral tones, and all boxes are custom-printed with brand identifiers and product names. Design choices focus on retail shelf impact, visual consistency, and efficient protection for delicate cosmetic products, aligning with industry trends in beauty packaging.
The packaging is a flat, rectangular folding carton made from a single layer of paperboard. It features a smooth surface with clean, precise edges and folds. The front displays a black background with white text and a gold circular accent, indicating a premium product. The overall appearance is sleek and modern, suitable for retail display.
The packaging consists of two flat, smooth boxes made of single-layer paperboard. One box is a soft beige color labeled 'Nude' with a white border and the brand name 'MAGlashes' prominently displayed in a stylish font. The second box is a light pink color labeled 'Mini MAGs', also featuring the brand name in white. Both boxes have clean, precise edges and folds, indicative of a folding carton design. The overall appearance is light and elegant, suitable for retail display.
The packaging features a smooth, flat construction typical of a folding carton. It has a rectangular shape with clean edges and precise folds. The exterior is a solid color, likely a matte finish, with a prominent brand logo and product name displayed. The overall design is simple yet elegant, suitable for retail display.
The packaging is a flat, rectangular box made of smooth, single-layer paperboard. It features a pink background with a pattern of small hearts. The box has clean, precise edges and folds, indicating a well-constructed retail carton. The front displays the brand name 'MAG Laasheo' in a bold, elegant font, along with the product name 'Billie'. The overall appearance is light and appealing, suitable for cosmetic retail.
The packaging features a smooth, flat construction typical of folding cartons. It has a light pink background with a clean, minimalistic design. The edges are precise, and the overall appearance is lightweight and retail-oriented. The front displays the product name 'MAG Laheo' prominently, along with the specific product variant 'Black Mocca N°2'. The font is elegant and modern, enhancing the aesthetic appeal.
The packaging consists of two flat, rectangular boxes designed to hold individual products. Each box features a smooth, single-layer paperboard construction with clean, precise edges. The colors are soft, with one box in a light pink and the other in a pale beige, both showcasing a matte finish. The front of each box has a simple, elegant design with the brand name 'MAGlashes' prominently displayed in a stylish font, along with product identifiers such as 'Mini MAGs' and 'Nude'. The boxes have no visible flaps or tabs, indicating a tuck-in closure method.
About the Brand
MAGLashes, headquartered in Berlin, operates in the Beauty & Fitness sector with a focus on innovative magnetic eyelash solutions. The brand uses folding carton packaging to align with retail requirements and enhances visual impact through clean, modern design.
The company utilizes a range of carton boxes featuring soft color palettes, minimalist layouts, and clear branding elements to reinforce product identity and shelf presence. Packaging is consistently designed for easy handling, retail display, and to reflect the premium quality of the magnetic lash products. The design system emphasizes both protection and presentation, balancing aesthetics with functional requirements for beauty accessories.
Key Differentiator: MAGLashes stands out for its health-conscious beauty innovation, leveraging a packaging system that mirrors its commitment to safety, user education, and a premium unboxing experience.
Design System
Visual Style
Typography is modern and sans-serif, supporting a minimalistic aesthetic. The color palette favors soft pinks, nudes, beiges, and occasional black or gold accents, creating a calm and premium appearance.
Brand Identity
Logo is prominently placed on all packaging, with consistent use of stylish font and clear product identification. Iconography is minimal; branding relies on typography, color, and subtle graphic elements (e.g., heart patterns) for recognition.
Packaging Design
Uses recyclable carton board with a focus on clean edges and precise folds. Structures prioritize ease of opening, compactness, and protection for lightweight beauty products. Design philosophy emphasizes balance between visual appeal and product safety.
User Experience
Packaging supports the customer journey by offering an elegant unboxing experience, clear product differentiation, and simple handling. The design system reinforces trust and premium positioning, enhancing overall brand engagement.
Company Metrics
Business insights for MAGLashes based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Primarily female consumers in the DACH region seeking innovative, user-friendly beauty solutions, with a focus on online shoppers and beauty enthusiasts interested in non-adhesive eyelash enhancements.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for MAGLashes based on industry standards and best practices
Frequently Asked Questions
What type of packaging does MAGLashes primarily use?
MAGLashes relies on custom-printed folding carton boxes tailored for cosmetic products, providing both retail readiness and brand differentiation.
How does packaging contribute to the MAGLashes brand experience?
Packaging supports the brand experience by using soft colors, minimalist design, and clear branding, which align with consumer expectations in the beauty industry and enhance perceived value.
Is sustainability considered in MAGLashes' packaging?
While packaging primarily uses recyclable carton board, there is limited public information on advanced sustainability initiatives beyond material selection.
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