Lytess packaging
Lytess develops innovative shapewear and beauty products, delivering both fashion and cosmetic benefits in the beauty and fitness sector. Their packaging strategy emphasizes strong branding through visually striking, retail-ready carton boxes designed for effective shelf presence and customer engagement.
Packaging Portfolio
Lytess employs high-quality folding carton boxes constructed from single-layer paperboard for the majority of its product lines. These retail cartons leverage gloss finishes and vibrant, brand-consistent graphics, enhancing shelf appeal and consumer recognition. Structural features such as tuck-in flaps and upright designs support both product security and merchandising requirements. Packaging is optimized for visual communication, with clear product imagery, benefit statements, and prominent logo placement, facilitating a strong retail and e-commerce unboxing experience.
The packaging is a folding carton made from single-layer paperboard. It features a smooth, flat construction with clean edges and folds. The exterior is predominantly blue with colorful graphics and text. The front showcases an image of a model wearing the product, along with product details and benefits. The box has a glossy finish, enhancing its visual appeal.
The packaging consists of a folding carton made from single-layer paperboard. The exterior is predominantly white with vibrant colors and graphics. The front features an image of a model wearing the product, along with product information and branding elements. The edges are clean and precise, indicating a well-constructed design. The carton has a glossy finish, enhancing its visual appeal. The top flap is designed to tuck in securely, ensuring the contents are held in place.
The packaging is a folding carton made of smooth, single-layer paperboard. It features a predominantly white exterior with vibrant blue and black graphics. The edges are clean and precise, indicative of a well-constructed retail box. The front displays a stylized illustration of a woman with black gloves, emphasizing the product's purpose, while the brand name 'Lytess' is prominently featured in a bold font. The overall design is eye-catching and aligns with cosmetic product packaging.
The packaging is a folding carton made of smooth, single-layer paperboard. It features a vibrant design with a predominantly pink and black color scheme. The front displays an image of the product along with text indicating its slimming and firming properties. The edges are clean and precise, with a glossy finish that enhances the visual appeal. The back includes additional product information and usage instructions, printed in a clear, readable font.
The packaging consists of several folding cartons, each with a smooth, flat construction made from single-layer paperboard. The boxes are brightly colored, featuring bold graphics and images of the products they contain. Each box has clean, precise edges and folds, typical of retail packaging. The overall design is visually appealing, with a glossy finish that enhances the colors and graphics. The cartons are designed to stand upright, showcasing the product information clearly on the front.
About the Brand
Lytess specializes in functional shapewear and beauty products that merge apparel design with skincare benefits. Leveraging advanced textile technologies, the brand addresses both aesthetic and wellness needs, targeting consumers seeking body-enhancing solutions with added skincare value.
Operating primarily via a direct-to-consumer e-commerce model, Lytess maintains agility in product development and marketing. The company's packaging approach is focused on premium folding cartons, utilizing high-quality print finishes and consistent branding to reinforce product positioning. Their packaging solutions are structured for retail display, emphasizing product visuals and informative design elements while ensuring secure delivery through robust carton construction.
Key Differentiator: Lytess stands out by integrating cosmetic benefits directly into shapewear textiles and aligning packaging design closely with both product function and brand identity.
Design System
Visual Style
Lytess utilizes contemporary sans-serif typography paired with a color palette focused on whites, blues, pinks, and blacks to create high contrast and visual impact. The aesthetic is modern, clean, and wellness-oriented, with a preference for glossy finishes and bold graphics.
Brand Identity
The Lytess logo is prominently featured on all packaging, accompanied by consistent iconography and product imagery. Branding elements are harmonized across SKUs, with clear, descriptive text and uniform visual layouts to reinforce identity and credibility.
Packaging Design
Material choices are centered on smooth, single-layer paperboard, prioritizing print quality and carton rigidity. Structural design focuses on folding cartons with secure closures and upright presentation, balancing protection with on-shelf visibility.
User Experience
Packaging is designed to guide the consumer through product discovery, from strong shelf presence to an informative and visually appealing unboxing. Clear labeling and benefit highlights support purchase decisions, while sturdy construction ensures product integrity from warehouse to customer.
Company Metrics
Business insights for Lytess based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Primarily female consumers seeking premium shapewear and beauty solutions with cosmetic benefits, located in Tier I markets such as France and Western Europe, with a preference for online shopping and wellness-enhancing apparel.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Lytess based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Lytess utilize?
Lytess predominantly uses single-layer paperboard folding cartons for its shapewear and beauty products, with a focus on high-gloss finishes, vibrant graphics, and strong brand consistency.
How does Lytess ensure packaging aligns with its brand identity?
Packaging features consistent use of the Lytess logo, product imagery, and a color palette aligned with the brand's visual guidelines, creating a cohesive retail presence and unboxing experience.
Does Lytess incorporate sustainable packaging practices?
While Lytess uses recyclable paperboard materials for most retail packaging, there is limited evidence of advanced sustainable initiatives such as recycled content or eco-certifications.
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