Lumé™ packaging
Lumé™ is a beauty brand specializing in innovative, long-lasting cosmetic solutions with a focus on vegan and cruelty-free formulations. Their packaging approach emphasizes brand differentiation through modern, visually appealing structures that support both product integrity and consumer convenience.
Packaging Portfolio
Lumé™ utilizes a mix of rigid chipboard jars, cylindrical stick packaging, and retail carton boxes, each tailored to the demands of cosmetic product protection and visual merchandising. Their selection of thick, tactile chipboard and matte or glossy finishes emphasizes both premium feel and practical durability. Packaging structures are optimized for ease of use, shelf impact, and safe transport, with a consistent focus on recyclable and eco-friendly material sourcing. The use of vibrant color palettes and minimalist graphics further supports brand recall and consumer engagement.
The packaging is a cylindrical jar made of thick, sturdy material, likely chipboard or a similar composite. The surface has a textured, natural appearance, resembling a biodegradable or eco-friendly material. The jar features a smooth, rounded top and a wide opening, typical for cosmetic products. The base is flat, providing stability when placed on surfaces. The color scheme is predominantly light beige or off-white, with a matte finish that gives it a premium feel.
The packaging is a cylindrical stick design with a smooth, glossy finish. It features a vibrant color scheme predominantly in purple and orange. The top of the packaging is rounded, and the base is flat, allowing it to stand upright. The surface is clean with no visible seams or flaps, indicative of a rigid construction. The overall appearance is sleek and modern, suitable for cosmetic products.
The image features two distinct packaging types: a cylindrical tube and a rectangular carton. The cylindrical tube is designed for deodorant, showcasing a smooth, flat construction with a glossy finish. It is predominantly yellow with orange accents and contains minimal text. The rectangular carton is for soap, featuring a similar color scheme with a matte finish, clean edges, and a foldable design. Both packages exhibit a modern aesthetic with vibrant colors and clear product information.
The packaging consists of a retail carton and a rigid jar. The retail carton has a smooth, flat construction with clean edges and folds. It features a predominantly white exterior with colorful graphics and text. The jar is made of a thick, sturdy material with a textured surface, likely chipboard, and has a premium appearance. The overall design is modern and appealing, with a focus on the product's natural and vegan attributes.
The packaging consists of two distinct items: a cylindrical tube and a rectangular carton. The tube is designed for deodorant, featuring a smooth, flat surface with a slightly glossy finish. It has a clean, modern design with a vibrant purple color and minimalistic graphics. The rectangular carton holds soap, also in a purple hue, with a matte finish and clear, bold text. Both items have a cohesive color scheme and branding elements that align with the product's identity.
The packaging consists of two rigid containers, one being a jar with a removable lid and the other a cylindrical outer box. The jar is made of thick chipboard with a smooth, matte finish, and the lid fits snugly on top. The outer box has a similar construction, featuring a clean, cylindrical shape with a smooth surface. Both containers are designed to hold cosmetic products, with the jar containing a white cream.
About the Brand
Lumé™ operates in the beauty and fitness sector, providing direct-to-consumer cosmetic products, primarily peel-off lip stains. The brand prioritizes product safety, vegan ingredients, and a streamlined customer experience that aligns with its youth-oriented, trend-driven market positioning.
With a small team and a focus on digital engagement, Lumé™ utilizes a D2C model to maintain close connections with its audience. Packaging plays a strategic role in reinforcing the brand's commitment to quality and sustainability, leveraging tactile, modern materials and distinctive color palettes to enhance shelf and digital appeal. The brand's packaging solutions are designed to support efficient logistics, minimize environmental impact, and deliver a memorable unboxing experience that resonates with its social-media-savvy customer base.
Key Differentiator: Lumé™ distinguishes itself through vegan, cruelty-free products and highly shareable, visually impactful packaging that appeals to younger consumers and supports viral marketing campaigns.
Design System
Visual Style
Modern sans-serif typography, vibrant color palette featuring purples, oranges, and natural tones; overall aesthetic emphasizes minimalist layouts with high visual contrast.
Brand Identity
Consistent use of the Lumé logo and product names, clear iconography, and a focus on legible, bold text; visual elements are applied uniformly across all packaging formats to reinforce brand recognition.
Packaging Design
Preference for rigid chipboard, recyclable cartons, and sleek stick packaging; structural designs are chosen for product security, ease of use, and environmental responsibility, with a bias toward clean lines and tactile quality.
User Experience
Packaging is designed for intuitive access and presentation, supporting a positive unboxing moment that is both shareable and memorable; design choices facilitate clear product identification and reinforce a seamless, trust-building customer journey.
Company Metrics
Business insights for Lumé™ based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Young adults and makeup enthusiasts seeking innovative, long-lasting, and ethical beauty products, primarily in the European D2C e-commerce sector.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Lumé™ based on industry standards and best practices
Frequently Asked Questions
How does Lumé™'s packaging reflect its brand values?
Lumé™'s packaging integrates vegan, cruelty-free messaging and modern design elements to reinforce its commitment to ethical beauty and trend-driven aesthetics, enhancing both in-person and digital brand perception.
What materials are used in Lumé™'s packaging?
Lumé™ primarily uses rigid chipboard jars, cylindrical tubes, and carton boxes, with a focus on sturdy, tactile materials that are visually appealing and increasingly aligned with eco-friendly standards.
Is Lumé™'s packaging recyclable or sustainable?
A portion of Lumé™'s packaging utilizes recyclable chipboard and carton materials, and design choices increasingly reflect an emphasis on environmental responsibility, though some components may still have limitations regarding full recyclability.
Discover other Beauty & Fitness companies
Explore more companies in the beauty & fitness industry and their packaging strategies
Orris Paris
Beauty & Fitness
Orris Paris specializes in creating artisanal skincare products that combine potent botanical ingredients with modern cleansing rituals. The company emphasizes natural, holistic practices in its formulations.
Institut Karité Paris
Beauty & Fitness
Institut Karité Paris specializes in luxury beauty products made with natural Shea Butter, offering a wide range of skincare and body care solutions. The brand combines Parisian heritage with a commitment to quality and creativity in its offerings.
Big Moustache
Beauty & Fitness
Big Moustache specializes in shaving and grooming products tailored for men, providing a hassle-free subscription service for razor blades and skincare essentials.