Llongueras packaging
Llongueras specializes in advanced hair care services and products, leveraging a retail packaging strategy centered on branded carton boxes for consumer-facing goods. Their packaging approach emphasizes strong brand visibility and shelf appeal through well-designed folding cartons tailored for the beauty industry.
Packaging Portfolio
Llongueras utilizes folding carton boxes constructed from single-layer, smooth paperboard, specifically engineered for the display and protection of hair care and coloring products. The packaging portfolio showcases a range of visual styles—combining matte and glossy finishes, color swatches, and high-definition model imagery to target retail consumers. Consistent use of bold brand logos and product-specific information on each carton supports both navigability and shelf differentiation. The structural choice of lightweight, non-corrugated cartons reflects a balance between visual appeal, cost efficiency, and retail readiness, though with moderate emphasis on advanced sustainability features.
The packaging is a folding carton made of smooth, flat paperboard. It features a clean, precise construction with sharp edges and folds. The exterior is predominantly white with vibrant colors, showcasing a glossy finish. The front displays an image of a model with long, flowing hair, emphasizing the product's purpose. The product name and benefits are prominently printed in bold fonts, with a color swatch indicating the shade. The sides include additional product information and instructions, printed in smaller text.
The packaging is a folding carton with a smooth, flat construction. It features a predominantly white exterior with vibrant green and black accents. The front displays a large image of a model with long hair, emphasizing the product's benefits. The edges are clean and precise, indicative of high-quality manufacturing. The box has a glossy finish, enhancing its visual appeal and making the colors pop.
The packaging is a folding carton made of smooth, single-layer paperboard. It features a rectangular shape with clean, precise edges and folds. The front displays a vibrant design with a large, bold green hexagon containing product information. The background is a mix of colors, including black and green, with a prominent image of a model with wavy hair. The sides have additional product details and instructions. The overall appearance is lightweight and retail-friendly, suitable for display on shelves.
The packaging is a folding carton made of smooth, single-layer paperboard. It features a rectangular shape with clean, precise edges and folds, designed for retail display. The exterior is predominantly black with vibrant pink and white accents, showcasing the product name and features prominently on the front. The surface has a matte finish with some glossy elements, particularly around the product name and key features. There are no visible fluted layers, indicating it is not corrugated. The box has a tuck top closure with a secure fit.
The packaging is a flat, rectangular folding carton made from a single layer of paperboard. It features a smooth surface with clean edges and precise folds. The front displays vibrant colors with a floral design, prominently featuring the brand name 'Llongueras' and the product name 'Optima Color & Cuidado'. The overall appearance is bright and appealing, typical for retail cosmetic products.
About the Brand
Llongueras operates in the beauty and fitness sector, focusing on hair care treatments and products that prioritize both efficacy and user experience. Their packaging solutions employ high-quality, visually striking folding cartons designed for retail environments, emphasizing clear product information and strong brand presence.
The company’s packaging consistently incorporates distinctive color palettes, model imagery, and bold typography to reinforce brand identity. The use of single-layer paperboard in retail cartons suggests a balance between cost efficiency and visual appeal, while glossy and matte finishes enhance tactile engagement. Packaging designs are aligned with Llongueras’s emphasis on professional expertise and customer-centricity, accommodating a range of hair color and treatment products.
Key Differentiator: Llongueras differentiates itself through cohesive, retail-ready packaging that integrates strong brand elements with functional design, supporting premium positioning in the beauty industry.
Design System
Visual Style
Typography is bold and modern, with clear sans-serif fonts for product names and feature highlights. The color palette is vibrant, incorporating white, green, black, pink, and accent shades tailored to product variants. The aesthetic is contemporary, using high-contrast elements and photographic imagery for strong shelf presence.
Brand Identity
Branding relies on prominent logo placement, high-visibility product names, and consistent use of signature colors. Iconography is minimal, opting instead for clear product photography and color swatches to convey variant information. Visual consistency is maintained across product lines through uniform layouts and design motifs.
Packaging Design
Material selection prioritizes smooth, single-layer paperboard for folding cartons, with structural focus on clean edges and easy-to-open tuck closures. The design philosophy centers on maximizing retail impact and efficient storage, with gloss or matte finishes applied for tactile and visual differentiation.
User Experience
Packaging design supports the customer journey by delivering clear product information, easy unboxing, and strong brand cues at point of sale. The inclusion of shade indicators and instructional details enhances usability, while the overall aesthetic underscores Llongueras’s commitment to premium, personalized hair care.
Company Metrics
Business insights for Llongueras based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Consumers seeking premium hair care and beauty solutions, with an emphasis on personalized service and high-quality retail products, primarily in Tier I markets such as Spain.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Llongueras based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Llongueras use for its products?
Llongueras primarily uses folding carton boxes made from single-layer paperboard, featuring vibrant graphics, color indicators, and brand-specific motifs to enhance shelf appeal and product differentiation.
How does Llongueras ensure product protection during shipping and retail handling?
Their packaging utilizes sturdy paperboard with precise folds and closures, suitable for protecting products during standard logistics and retail environments, though it is not optimized for heavy-duty transit.
Is Llongueras packaging sustainable?
Llongueras packaging uses recyclable carton materials; however, the prevalence of glossy finishes and colored inks may moderately impact recyclability. There is no evidence of advanced sustainable packaging initiatives such as compostable materials or recycled content.
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