Lilly Skin packaging
Lilly Skin specializes in eco-conscious beauty products, focusing on reusable cosmetic accessories and skincare solutions. Their packaging strategy centers on minimizing waste and maximizing brand impact through visually engaging, recyclable carton boxes tailored for retail and e-commerce.
Packaging Portfolio
Lilly Skin utilizes folding carton boxes constructed from single-layer, recyclable paperboard, optimized for lightweight beauty and skincare products. Their packaging portfolio features clean, precise folds, matte and glossy finishes, and modern color gradients, supporting retail and e-commerce display requirements. All carton structures are designed for easy unboxing and product visibility, reinforcing both brand identity and consumer trust. The approach prioritizes visual appeal and environmental responsibility, with minimal use of plastics and a focus on efficient, scalable formats.
The packaging is a folding carton with a smooth, flat construction. It features a colorful design with a predominantly purple color scheme, accented by a glossy finish. The box has clean edges and precise folds, indicating high-quality manufacturing. The lid is designed to tuck securely into the base, providing a snug closure. The interior is lined with a soft material, likely to protect the contents. The exterior displays vibrant graphics and text, enhancing its retail appeal.
The packaging is a folding carton with a smooth, flat construction. It features a light blue exterior with a glossy finish, showcasing a vibrant design. The edges are clean and precise, indicating high-quality manufacturing. The carton is designed to hold multiple items, likely cosmetic products, as suggested by the branding. The top flap is slightly raised, indicating it can be opened easily.
The packaging is a flat, rectangular folding carton made from single-layer paperboard. It features a smooth, flat construction with clean edges and precise folds. The exterior is predominantly beige with a matte finish, showcasing a vibrant color palette for the product pads inside. The front displays a large, bold title 'Lilly Skin' in a stylish font, accompanied by descriptive text and images of the product pads. The overall design is modern and appealing, aimed at retail display.
The packaging consists of a smooth, flat construction made from single-layer paperboard. It features clean, precise edges and folds, with a predominantly white exterior and colorful graphics. The front displays the brand name 'Lilly Skin' in a vibrant rainbow gradient, along with product information in a clear, modern font. The box is designed to hold multiple items, indicated by the visible contents inside. The overall appearance is light and retail-friendly, suitable for cosmetic products.
The packaging is a folding carton with a smooth, flat construction. It features a light blue exterior with a glossy finish, and the design includes a gradient effect transitioning from light to darker blue. The front has the brand name 'Lily Skin' prominently displayed in a stylish font. The edges are clean and precise, indicating a high-quality manufacturing process. The box is open at the top, revealing the contents inside, which are soft, plush items that match the color of the packaging.
The packaging consists of several folding cartons designed for retail display. Each box features a smooth, flat construction without visible fluted layers, indicating a single-layer paperboard material. The boxes are predominantly white with colorful graphics and text. The edges are clean and precise, and the overall appearance is lightweight yet sturdy, suitable for cosmetic products. The boxes are arranged in a visually appealing manner, suggesting a promotional offer.
About the Brand
Lilly Skin is a France-based direct-to-consumer brand in the beauty and fitness sector, offering sustainable skincare products and accessories. The company emphasizes waste reduction and environmentally responsible consumption through both its product and packaging choices.
Operating with a lean team of under 10 employees, Lilly Skin targets eco-aware consumers seeking alternatives to disposable beauty products. The brand’s packaging consistently aligns with its sustainability mission, utilizing recyclable paperboard and minimalistic carton structures. Their packaging design leverages calming color palettes and precise construction to reinforce a premium, eco-friendly brand experience.
Key Differentiator: Lilly Skin’s unique value lies in its integration of reusable product design and sustainable packaging, providing a consistent, environmentally conscious proposition across the full customer journey.
Design System
Visual Style
Typography features modern sans-serif fonts with bold, clear logotypes. The color palette emphasizes calming hues—light blues, purples, and beiges—with gradient effects and white space to communicate cleanliness and tranquility. The overall aesthetic is contemporary, approachable, and aligned with current beauty brand trends.
Brand Identity
Consistent use of the Lilly Skin logo in a stylish font, supported by clean iconography and product imagery. Branding elements are prominent on all packaging, with careful alignment of logos, product names, and promotional messaging to ensure high recognizability and visual coherence.
Packaging Design
Material selection prioritizes recyclable paperboard for folding cartons, with a structural focus on durability, lightness, and efficient folding. Designs are retail-ready, featuring secure closures and clear product information, while minimizing excess material to support sustainability.
User Experience
Packaging is designed to enhance unboxing satisfaction with vibrant graphics and soft-touch finishes, supporting a premium experience. The structural simplicity ensures ease of access, while the visual design reinforces the eco-friendly and modern positioning of the brand throughout the customer journey.
Company Metrics
Business insights for Lilly Skin based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Environmentally conscious beauty consumers in France and broader European e-commerce markets, with a focus on individuals seeking reusable, vegan, and cruelty-free skincare solutions.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Lilly Skin based on industry standards and best practices
Frequently Asked Questions
What materials does Lilly Skin use for its packaging?
Lilly Skin primarily uses recyclable paperboard for its folding carton boxes, favoring lightweight, single-layer constructions that balance durability with environmental impact.
How does Lilly Skin address sustainability in its packaging?
The company emphasizes eco-friendly packaging through the use of recyclable materials, minimal plastic, and designs that reduce excess material usage, aligning with its broader sustainability objectives.
Is the packaging suitable for e-commerce shipping?
Lilly Skin’s carton boxes provide adequate protection for soft and lightweight products during shipping, although they may offer limited protection for heavier or fragile items.
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