Liftéa packaging
Liftéa specializes in direct-to-consumer beauty devices and skincare solutions, emphasizing at-home efficacy and safety. Their packaging approach leverages branded folding cartons and containers that reinforce product integrity and clear brand identification.
Packaging Portfolio
Liftéa’s packaging portfolio is characterized by the predominant use of single-layer paperboard folding cartons, optimized for both retail display and e-commerce fulfillment. These cartons exhibit precise die-cutting, clean folds, and high-resolution printed graphics that reinforce product differentiation and brand recognition. Supplement products utilize clear glass jars and rigid plastic containers to enhance shelf appeal and preserve product quality. The overall structure prioritizes lightweight materials for cost-effective logistics while maintaining a visually appealing exterior suitable for consumer-facing beauty products.
The packaging is a flat, rectangular folding carton made from single-layer paperboard. It features a smooth, clean construction without any visible fluted layers. The exterior is predominantly white with colorful graphics and text. The edges are precise, and the folds are sharp, indicating a well-constructed retail package. The front displays product information prominently, while the sides may contain additional details or branding elements.
The packaging is a folding carton made from a single layer of paperboard. It features a smooth, flat construction with clean edges and precise folds. The box is predominantly white with vibrant purple and green graphics. The front displays the product name 'Liftea Celulinie' prominently, along with a visual representation of the product. The sides contain additional product information and nutritional details. The overall design is eye-catching and suitable for retail display.
The image features a retail carton box alongside two jars of gummies. The carton is constructed from single-layer paperboard, exhibiting a smooth, flat surface without fluted layers. It has clean, precise edges and folds, indicative of a folding carton design. The jars are made of clear glass with white plastic lids, showcasing the product inside. The gummies are displayed in various colors on a wooden surface.
The packaging is a folding carton made of smooth, flat paperboard. It features a rectangular shape with clean edges and precise folds. The exterior is predominantly white with colorful graphics and text. The surface has a glossy finish, enhancing the visual appeal. The front displays a large image of a smiling woman, along with product information in both Czech and English, indicating its use for beauty and health. The sides contain additional product details and instructions.
The packaging is a folding carton made of smooth, white paperboard. It features a rectangular shape with clean, precise edges and folds. The front displays vibrant graphics of green leaves and flowers, indicating the product's herbal nature. The design includes a prominent brand logo at the top, along with product information and usage instructions in a clear font. The overall finish appears to be matte, giving it a premium look.
The packaging is a cylindrical container with a black plastic body and a wide mouth. The lid is also black and appears to be a screw-on type, providing a secure closure. The container has a smooth surface with no visible fluted layers, indicating it is made from a single layer of plastic. The overall shape is tall and round, typical for holding powdered supplements.
About the Brand
Liftéa operates in the beauty and wellness sector with a focus on non-invasive skincare solutions. Their packaging strategy centers on folding carton boxes and rigid containers, utilizing clean visuals and consistent branding across product lines.
The company’s packaging choices prioritize shelf visibility and product safety, employing paperboard folding cartons for most dietary supplements and beauty devices. Visual consistency is maintained through recurring color schemes, prominent logo placement, and detailed product information. Packaging is designed for both retail and e-commerce fulfillment, balancing presentation with logistical practicality.
Key Differentiator: Liftéa’s packaging consistently integrates strong brand elements and clear product messaging, supporting a seamless transition between e-commerce and retail channels.
Design System
Visual Style
Liftéa employs a modern, clean aesthetic with sans-serif typography, a predominantly white background, and accent colors (purple, green) that signal product categories and wellness themes. Imagery often includes product visuals, natural elements, and lifestyle cues.
Brand Identity
The brand leverages a consistent logo placement, clear product naming conventions, and supporting iconography related to product benefits. Visual consistency is maintained across all packaging and digital assets, reinforcing recognizability in retail and online environments.
Packaging Design
Material selections favor recyclable paperboard and PET plastics, with an emphasis on folding carton engineering that enables efficient stacking and clear product display. Structural design prioritizes straightforward opening mechanisms, tamper-evident features, and ample space for mandatory product information.
User Experience
Packaging is designed to facilitate an intuitive unboxing process, with clear visual hierarchy guiding users from brand logo to product usage details. The approach supports a frictionless customer journey from purchase to product use, enhancing perceived value and reinforcing brand trust.
Company Metrics
Business insights for Liftéa based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Women seeking convenient, non-invasive beauty solutions for at-home use, primarily in Tier I European markets with a focus on Sweden.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Liftéa based on industry standards and best practices
Frequently Asked Questions
What primary materials are used in Liftéa’s packaging?
Liftéa primarily uses single-layer paperboard for folding cartons and rigid plastic or glass containers for supplements, selected for their balance of protection, print quality, and retail suitability.
How does Liftéa address packaging sustainability?
While the majority of packaging components are recyclable paperboard and PET plastic, there is limited evidence of the use of post-consumer recycled materials or advanced sustainable design initiatives.
What level of product protection does Liftéa’s packaging provide during shipping?
The folding carton structures and rigid containers offer standard protection suitable for low to moderate-risk shipping scenarios, but may lack advanced protective features for high-impact logistics environments.
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