Lifeplan packaging
Lifeplan produces a comprehensive range of nutritional supplements, utilizing structured carton boxes and branded plastic containers to ensure product integrity and consumer trust. Their packaging approach emphasizes sustainability, consistent branding, and functional design for health-focused products.
Packaging Portfolio
Lifeplan’s packaging solutions consist chiefly of folding carton boxes constructed from smooth, single-layer paperboard with matte finishes, complemented by plastic and glass containers for product protection and dosing accuracy. Structural consistency is evident across SKUs, with precise folds and clean edges supporting shelf stability and logistics handling. The predominant use of recyclable materials and biodegradable options aligns with industry sustainability trends, while varied color palettes and clear typography facilitate differentiation within a crowded health supplement market. Packaging formats are selected to balance retail display requirements with protection during shipping, optimizing both visual appeal and functional security.
The packaging consists of three cylindrical plastic containers, each with a screw-on lid. The containers are white with green labeling. The lids are also white and feature a smooth surface. Each container has a label that includes product information and branding elements. The containers are stacked on a dark wooden surface, and the background is a blurred natural setting.
The packaging is a folding carton made of smooth, single-layer paperboard. It features a rectangular shape with clean, precise edges and folds. The exterior is predominantly a soft beige color with a matte finish, giving it a premium appearance. The front of the carton displays the product name 'CO-ENZYME Q10' in a larger, elegant font, with additional product information below. The design includes a subtle curved graphic element on the bottom right, adding a modern touch. The overall look is clean and professional, suitable for retail display.
The packaging consists of several products, including boxes and bottles. The boxes are made of smooth, flat paperboard with clean edges and folds, typically featuring a matte finish. The bottles are made of transparent plastic with screw-on lids. The overall arrangement includes various health supplements and herbal products, with a visually appealing layout.
The packaging is a flat, rectangular box made of smooth, single-layer paperboard. It features clean edges and precise folds, typical of retail cartons. The exterior is predominantly a deep green color with lighter green accents, providing a modern and appealing aesthetic. The front displays the product name 'DIGESTIVE ENZYME PLUS' in bold, white font, along with a description of its benefits. The overall design is sleek and professional, suitable for health supplements.
The packaging is a folding carton made of smooth, single-layer paperboard. It has a rectangular shape with clean, precise edges and folds. The exterior features a matte finish with a pastel purple color, complemented by white text. The front displays the product name 'MENOPAUSE COMPLEX' prominently, along with additional product information. The overall design is simple yet elegant, suitable for retail display.
About the Brand
Lifeplan, established in 1983, is a UK-based manufacturer specializing in dietary supplements and nutritional products. The company integrates sustainable packaging practices by employing recyclable carton boxes and plastic containers, supporting their commitment to environmental responsibility.
Operating direct-to-consumer, Lifeplan leverages eco-conscious packaging materials such as amber glass and biodegradable paperboard for select products. Their approach is guided by Good Manufacturing Practice (GMP) standards, with an emphasis on transparent labeling and cohesive design across all supplement lines. The packaging system is optimized for both shelf impact and logistics, balancing visual consistency with practical protective features.
Key Differentiator: Lifeplan distinguishes itself through the integration of sustainability in both manufacturing and packaging, use of renewable energy, and a consistent, health-oriented design language tailored for the supplement industry.
Design System
Visual Style
Clean, modern typography with sans-serif fonts; color palette featuring greens, purples, beiges, and whites for health association and product differentiation; matte finishes for a premium, understated aesthetic.
Brand Identity
Consistent Lifeplan logo placement, prominent product names, and health-related iconography across all packaging; high visual consistency in color usage and labeling standards reinforces brand recognition.
Packaging Design
Preference for recyclable carton board, amber glass, and food-grade plastics; emphasis on simple, robust structural designs that ensure durability and product safety, with a philosophy prioritizing minimalism and eco-friendliness.
User Experience
Packaging design supports the customer journey by providing clear, accessible product information, visually cohesive branding, and intuitive unboxing that fosters trust and reinforces the brand’s health-focused positioning.
Company Metrics
Business insights for Lifeplan based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious consumers in the UK seeking high-quality, sustainable nutritional supplements with transparent labeling and ethical manufacturing.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Lifeplan based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Lifeplan use for its supplements?
Lifeplan primarily utilizes folding carton boxes for retail presentation and branded plastic or glass containers with screw-on lids for product containment, ensuring product safety and consistent brand presentation.
How does Lifeplan address sustainability in its packaging?
The company employs recyclable and biodegradable materials, including paperboard cartons and amber glass, and integrates renewable energy in its manufacturing processes to reduce environmental impact.
What role does packaging play in Lifeplan’s customer experience?
Packaging is designed to enhance the unboxing experience with clear labeling, consistent branding, and secure product protection, contributing to customer trust and satisfaction.
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