élhée packaging
élhée specializes in the design and production of medical-grade silicone baby feeding solutions, emphasizing safety, sensory design, and eco-friendly practices. Their packaging approach leverages minimalist aesthetics and robust structures to reinforce product quality and brand values.
Packaging Portfolio
élhée utilizes a diversified packaging portfolio featuring folding carton boxes for retail, rigid boxes for premium gift sets, and corrugated kraft boxes for shipping logistics. Material selection is driven by recyclability and product protection, with a predominance of matte finishes and minimalist graphics to reinforce a premium, eco-conscious brand image. Packaging formats are tailored to product size and function, ensuring both structural integrity and shelf appeal.
The packaging consists of a smooth, flat construction made from single-layer paperboard. It features clean edges and precise folds, indicative of a folding carton. The exterior is predominantly white with subtle gray graphics, including a logo and product information. The overall design is minimalist and elegant, aligning with a premium product aesthetic.
The packaging features a sturdy, thick-walled box with a smooth, white exterior adorned with a repeated pattern of red hearts. The box is rectangular in shape, designed to hold baby bottles and a cloth. The edges are clean and precise, indicative of high-quality construction. The interior is likely designed to securely hold the contents, providing a premium unboxing experience.
The packaging is a smooth, flat construction made of single-layer paperboard, featuring clean edges and precise folds. The exterior is a soft, light color with a matte finish, giving it a premium appearance. The design includes a simple illustration of a baby bottle, enhancing its retail appeal. The box has a rectangular shape with a standard tuck-top closure.
The packaging is a rectangular folding carton made of single-layer paperboard. It features a smooth, flat construction with clean edges and folds. The exterior is predominantly white with a matte finish, providing a premium appearance. The front displays the brand name 'Elhée' prominently, accompanied by a heart logo. The back includes detailed product information in a smaller font, with icons indicating features such as '5' and '12'. The overall design is minimalist and elegant, aligning with contemporary branding trends.
The packaging consists of brown kraft corrugated boxes arranged neatly on a pallet. Each box features a visible fluted inner layer, indicative of its sturdy construction suitable for shipping. The boxes have clean edges and appear to be well-assembled with no visible damage or wear. The surface is smooth with a matte finish, and the boxes are printed with the brand name 'Élhée' in a bold, elegant font, accompanied by a heart symbol.
About the Brand
élhée, founded in 2019 in France, delivers premium baby feeding products with a focus on material safety, modern design, and sustainable manufacturing. The brand targets eco-conscious parents seeking functional, chemical-free alternatives to traditional baby bottles and feeding accessories.
With a direct-to-consumer business model and a compact team, élhée prioritizes local production and environmental responsibility. The use of medical-grade silicone and recyclable packaging materials ensures product safety while supporting the brand’s sustainability objectives. Packaging is consistently designed to communicate quality and align with the sensory-driven ethos of the product line.
Key Differentiator: élhée stands out for its integration of eco-design, French manufacturing, and a distinctive minimalist packaging system that underscores both premium positioning and environmental stewardship.
Design System
Visual Style
The visual approach emphasizes minimalist typography (clean sans-serif fonts), a soft neutral color palette (primarily whites and grays with accent colors such as red for special editions), and a matte finish across all packaging surfaces. The overall aesthetic is contemporary, understated, and child-friendly.
Brand Identity
Branding is highly consistent, leveraging the élhée logo and heart icon across all packaging types. Iconography is subtle and supports product information clarity. Visual consistency is maintained through uniform layouts, logo placement, and restrained use of supporting graphics.
Packaging Design
Material choices prioritize recyclability—single-layer paperboard for retail, rigid board for gift presentation, and corrugated fiberboard for shipping. Structural design aligns with principles of durability, protection, and ease of opening, while also enhancing the visual and tactile unboxing experience.
User Experience
Packaging is designed to deliver a positive emotional response through simple, elegant presentation and tactile materials. Easy-to-understand graphics and clear labeling support the customer journey, from purchase through to unboxing and use, reinforcing the brand's premium positioning and commitment to safety.
Company Metrics
Business insights for élhée based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Modern, eco-conscious parents seeking premium, safe, and design-focused baby feeding products.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for élhée based on industry standards and best practices
Frequently Asked Questions
What materials does élhée use in its packaging?
élhée primarily uses single-layer paperboard for retail cartons, corrugated kraft for shipping, and rigid boxes for gift sets, with a focus on recyclable and eco-friendly materials.
How does élhée’s packaging contribute to product safety during transit?
The brand employs sturdy corrugated shipping boxes and precisely engineered carton structures, reducing the risk of damage and ensuring product integrity from warehouse to customer.
Does élhée offer sustainable packaging options?
Yes, sustainability is a core value; the company uses recyclable materials and promotes local manufacturing to minimize environmental impact.
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