Laveen packaging
Laveen specializes in plant-based nutritional supplements and applies a data-driven, sustainability-focused approach to its packaging. Their packaging solutions emphasize recyclable carton materials, clear branding, and consumer-centric unboxing experiences tailored to health-conscious markets.
Packaging Portfolio
Laveen’s packaging portfolio is characterized by the use of lightweight, single-layer folding carton boxes for primary packaging, frequently paired with secondary glass jars for specific formulations. The structural format favors flat, rectangular designs optimized for both retail display and e-commerce logistics, supporting efficient stacking and protection. Material selection prioritizes recyclable paperboard and glass, aligning with sustainability objectives, while print finishes (matte and glossy) and color-coded schemes support product differentiation and clear consumer communication.
The image features a retail carton box and a glass jar. The carton is a flat, smooth construction with a clean, white exterior and a vibrant orange band at the top. The jar is dark glass with a metal lid, containing capsules. The carton has a fold-over top and a bottom, with a precise, clean finish. The jar has a round shape with a label wrapped around it, displaying product information.
The packaging is a rectangular folding carton with a smooth, flat construction. It features a predominantly light purple color with a pattern of teardrop shapes. The edges are clean and precise, indicating a well-constructed fold. The front displays a label with the product name, 'Laveen Olive Drops Vitamine D', and additional product information. The carton has a glossy finish, enhancing its visual appeal.
The packaging is a flat, rectangular folding carton made from single-layer paperboard. It features a smooth, matte finish with a predominantly white background. The edges are clean and precise, indicating a well-constructed fold. The front displays vibrant pink text and graphics, including the brand name 'laveen' in a stylized font, along with product information. The overall design is simple yet elegant, with a focus on clarity and readability.
The packaging is a folding carton made of single-layer paperboard, featuring a smooth, flat construction. It has a predominantly purple color scheme with illustrations and text printed on the exterior. The edges are clean and precise, indicating a well-constructed box typically used for retail products. The design includes a window cut-out for visibility of the product inside, and the overall shape is rectangular, suitable for shelf display.
The packaging is a small, rectangular folding carton designed to hold a bottle of vitamin K olive drops. The carton features a smooth, flat construction without any visible fluted layers, indicating it is made from single-layer paperboard. The exterior is predominantly pink with a pattern of teardrop shapes, creating a visually appealing design. The edges are clean and precise, with a glossy finish that enhances the overall aesthetic. The front of the carton displays the product name and key features in clear, legible fonts, while the sides provide additional information in smaller text.
The packaging is a flat, rectangular box made from a single layer of paperboard. It features a smooth surface with clean edges and folds. The box has a light, pastel color scheme, predominantly white with a soft peach top flap. The front displays product information clearly, with a modern font and colorful graphics. The box is designed for retail display, indicating it is lightweight and suitable for consumer products.
About the Brand
Laveen, founded in 2016 in The Hague, operates within the health and wellness sector, producing natural, vegan supplements for diverse demographics. The organization leverages a direct-to-consumer e-commerce model, prioritizing product transparency, sustainable packaging, and user feedback integration.
The brand's product portfolio includes vitamins and supplements with formulations tailored for children, pregnant women, and adults. Laveen’s packaging strategy centers on lightweight, retail-oriented carton boxes constructed from single-layer paperboard, supporting both product protection and shelf visibility. Consistent branding, clean labeling, and the use of eco-friendly materials are prominent features of their approach, aligning with the company’s sustainability and health-first positioning.
Key Differentiator: Laveen distinguishes itself through its commitment to clean label transparency, vegan formulations, and the systematic use of recyclable, visually cohesive packaging formats that reinforce both eco-conscious and health-focused brand attributes.
Design System
Visual Style
The visual design employs modern sans-serif typography, a pastel-driven color palette (white, peach, pink, purple), and high-contrast, legible labeling. The overall aesthetic is clean, minimalistic, and health-centric.
Brand Identity
Consistent usage of the 'laveen' logo, reinforced by color-coded product lines and easily identifiable iconography. Branding elements are prominent on both cartons and jars, ensuring strong shelf presence and digital coherence.
Packaging Design
Material choices emphasize recyclable carton and glass, with simple, robust folding structures for ease of assembly and minimal waste. Packaging design philosophy centers on clarity, sustainability, and effective product protection.
User Experience
The design system facilitates a smooth customer journey from first impression to product use, leveraging clear communication and visual cues for information access. The unboxing process is engineered for emotional impact and trust-building, supporting the brand’s health and sustainability ethos.
Company Metrics
Business insights for Laveen based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious consumers across various life stages, including families, pregnant women, and adults seeking clean-label, vegan supplements within the Netherlands and broader EU markets.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Laveen based on industry standards and best practices
Frequently Asked Questions
What packaging materials does Laveen use for its supplements?
Laveen primarily utilizes single-layer paperboard folding cartons for retail packaging, often paired with glass jars for specific product lines. These materials are chosen for their recyclability and ability to support a premium, sustainable brand image.
How does Laveen address sustainability in its packaging strategy?
Sustainability is integral to Laveen’s packaging approach, with a strong emphasis on recyclable carton materials and minimalistic structural designs that reduce waste. Visual branding reinforces eco-friendly messaging, and material selection minimizes environmental impact.
Does Laveen’s packaging support the direct-to-consumer (D2C) business model?
Yes, their packaging is optimized for both retail shelf appeal and safe e-commerce delivery, balancing visual clarity with product protection and efficient logistics.
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