Larry King Hair packaging
Larry King Hair operates as a premium hair care brand combining award-winning salon expertise with direct-to-consumer hair products. Their packaging strategy leverages minimalist design and high-quality carton solutions to support a luxury, approachable brand image.
Packaging Portfolio
Larry King Hair utilizes a portfolio of folding cartons crafted from single-layer paperboard with matte finishes, supporting both protection and visual sophistication. Cosmetic tubes complement the range, enabling precise dispensing and consistent branding across product types. Color schemes are restrained and modern, with high-contrast typography and minimal ornamentation. Structural integrity is prioritized, with snug-fit boxes and robust tube closures, minimizing product movement and enhancing both shelf and shipping performance.
The packaging consists of a rectangular folding carton made from smooth, single-layer paperboard. The box has clean, precise edges and folds, featuring a matte finish. The exterior is a light beige color with minimalistic text printed in dark gray. The top flap is slightly open, revealing the contents inside. The overall appearance is sleek and modern, suitable for retail display.
The packaging is a folding carton made from smooth, single-layer paperboard. It features a kraft brown exterior with clean, precise edges and folds. The box is designed to hold a tube of product and a wooden brush, with a snug fit that prevents movement. The surface has a matte finish, giving it a natural, understated look. The front of the box displays the brand name 'LARRY KING' prominently, along with a quote from British Vogue, which adds a touch of elegance and credibility.
The packaging consists of a smooth, flat carton box with clean edges and folds, designed for retail display. The box is primarily white with a matte finish, featuring a minimalist design. The front displays the product name 'CURL EDIT' in a bold, modern font, accompanied by a brief description of the product's function. The sides of the box include additional product details and usage instructions in smaller text. The overall aesthetic is sleek and contemporary, suitable for a beauty product.
The packaging consists of four individual folding cartons, each with a smooth, flat construction made from single-layer paperboard. The cartons are primarily rectangular in shape, featuring clean edges and precise folds. Each carton has a different color scheme, including shades of pink, brown, and gray, with a matte finish that gives a premium feel. The front of each carton displays the product name in bold, uppercase typography, while the back includes additional product information and branding elements.
The packaging is a cylindrical tube made of flexible plastic. It has a smooth surface with a matte finish, predominantly in a cream color. The tube is designed to dispense a hair product, featuring a flip-top cap for easy access. The overall design is sleek and modern, with minimalistic branding elements.
About the Brand
Larry King Hair delivers luxury hair care products and salon services, focusing on high-quality formulations and a strong online presence. The company emphasizes an unpretentious yet sophisticated experience, with packaging that reinforces the brand’s premium positioning.
Operating from London, Larry King Hair combines professional salon services with a curated line of hair care products sold online and in-salon. The brand's packaging choices—mainly folding cartons and cosmetic tubes—utilize clean lines, matte finishes, and minimalist branding to signal quality and consistency. The use of quotes and bold typography further supports brand credibility, targeting discerning consumers seeking both efficacy and style.
Key Differentiator: The integration of expert salon services with a bespoke, design-focused product line, supported by consistent, high-end packaging that reinforces luxury and approachability.
Design System
Visual Style
Typography is bold and modern, typically sans-serif, with a restrained color palette of neutrals, creams, pinks, browns, and muted grays. The overall aesthetic is minimalist, emphasizing negative space and clarity for a contemporary, premium look.
Brand Identity
Branding is highly consistent, with the LARRY KING name prominently displayed on all packaging. Iconography is minimal, focusing on typography and subtle graphic elements. Visual consistency is achieved through uniform font usage, color schemes, and layout principles.
Packaging Design
Material selection centers on smooth, single-layer paperboard for cartons and flexible plastic for tubes, balancing tactile quality with durability. The structural design philosophy emphasizes clean lines, snug fits, and easy-open features, reflecting a commitment to both consumer experience and product safety.
User Experience
Packaging is designed to deliver a premium unboxing experience, with clear product identification, tactile matte finishes, and attention to detail that reinforces brand values. The design supports the customer journey from first impression to product use, ensuring alignment with the brand’s luxury and approachable image.
Company Metrics
Business insights for Larry King Hair based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Affluent consumers seeking high-quality, effective hair care solutions with an emphasis on luxury, design, and professional expertise. The brand appeals to both salon clients and direct-to-consumer online shoppers in premium beauty segments.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Larry King Hair based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Larry King Hair primarily use?
Larry King Hair predominantly uses folding carton boxes made from single-layer paperboard and flexible plastic cosmetic tubes. The designs are minimalist, with matte finishes and prominent branding, supporting both product safety and premium shelf appeal.
How does Larry King Hair's packaging reflect its brand values?
The packaging employs minimalist design, elegant typography, and matte finishes to convey luxury and professionalism, while maintaining a relaxed, approachable feel that aligns with the brand’s ethos.
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