Laced Up packaging
Laced Up is a leading streetwear and sneaker retailer, operating both online and through physical stores in the NYC area. Their packaging strategy utilizes branded retail carton boxes to reinforce authenticity and enhance the customer experience.
Packaging Portfolio
Laced Up’s packaging portfolio centers on retail carton boxes constructed from single-layer paperboard. These boxes feature clean edges, glossy or matte finishes, and robust folding structures optimized for sneakers and apparel. Branding is integrated directly onto the packaging with high-visibility logos and website references, ensuring alignment with both Laced Up’s and supplier brands (such as Adidas for YEEZY products). The designs prioritize retail display and customer presentation, while the structural choices provide adequate product protection for logistics and in-store handling.
The packaging is a retail carton box featuring a smooth, flat construction without fluted layers. It has a bright red exterior with a glossy finish, showcasing a prominent logo and text. The edges are clean and precise, indicating a well-constructed folding carton. The box is designed to hold a pair of shoes, as indicated by the dimensions and shape.
The packaging is a retail carton box featuring a smooth, flat construction made of single-layer paperboard. The box is predominantly red with a glossy finish, showcasing a clean and precise edge. The top surface displays a large white logo and text, indicating the brand name 'LacedUp' prominently. The box has a rectangular shape, suitable for retail display, and appears lightweight yet sturdy enough for its contents.
The packaging is a flat, rectangular folding carton made of single-layer paperboard. It has a smooth surface with clean edges and folds. The exterior is primarily a kraft brown color, featuring printed graphics and text. The box is designed to hold a pair of shoes, indicated by the size and product information printed on the side. The top flaps are folded down and secured, with no visible signs of wear or damage.
The packaging is a retail carton box with a smooth, flat construction made of single-layer paperboard. It features a bright red exterior with a glossy finish. The edges are clean and precise, indicating high-quality manufacturing. The box has a rectangular shape, suitable for holding shoes, and includes a white label with product information attached to one side.
The packaging is a retail carton box with a smooth, flat construction. It features a vibrant red exterior with white text and graphics. The box has clean edges and precise folds, indicating it is made from a single-layer paperboard. The top flap is folded down, and there are no visible fluted layers, confirming it is not corrugated. The box appears to be designed for retail display, likely for shoes, given the context.
About the Brand
Laced Up specializes in the resale of authentic sneakers and streetwear apparel, focusing on limited-edition releases and exclusive collections from major brands. Their packaging approach centers on single-layer, high-quality retail carton boxes that emphasize brand identity and product security throughout the customer journey.
With a monthly revenue exceeding $1.3 million and a network of 13 physical locations, Laced Up demonstrates robust operational scale. Their packaging integrates consistent branding elements and aligns with the expectations of discerning streetwear consumers. The company’s packaging choices reflect a balance between visual impact, product protection, and cost efficiency, catering to both e-commerce and in-store customers.
Key Differentiator: Laced Up’s unique value lies in its authenticity guarantee and highly recognizable branded packaging, which supports customer trust and reinforces its leadership in the NYC streetwear resale market.
Design System
Visual Style
The visual design employs bold sans-serif typography, a high-contrast red and white color palette, and glossy finishes to evoke a contemporary, urban aesthetic. Layouts are clean, with emphasis on logo prominence and minimal extraneous graphics.
Brand Identity
Brand identity is reinforced through consistent use of the Laced Up logo and globe motif, large-scale brand text, and cohesive iconography. All packaging surfaces maintain visual uniformity, supporting strong brand recall.
Packaging Design
Packaging materials are primarily single-layer paperboard, chosen for lightweight strength and printability. Structural design is utilitarian—rectangular folding cartons designed to fit standard sneaker and apparel dimensions, balancing protection with retail presentation.
User Experience
The packaging design enhances the customer journey by delivering a visually engaging unboxing experience and clear product information. Brand cues are immediate and memorable, supporting authenticity and trust from purchase through delivery.
Company Metrics
Business insights for Laced Up based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Youth and young adults (ages 16-35) interested in exclusive sneakers and streetwear, with a focus on urban, fashion-conscious consumers in the NYC and NJ metropolitan areas.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Laced Up based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Laced Up use for its products?
Laced Up primarily uses single-layer paperboard retail carton boxes with prominent branding, suitable for sneakers and apparel. These boxes feature glossy finishes, bold colors, and clearly visible logos to enhance both product protection and brand recognition.
How does Laced Up’s packaging impact the unboxing experience?
The packaging is designed for visual appeal and a premium unboxing experience, leveraging clean designs, vivid colors, and consistent brand presentation. This approach increases perceived product value and supports brand loyalty.
Does Laced Up incorporate sustainable materials in its packaging?
While standard single-layer paperboard is recyclable, there is limited evidence of advanced sustainable initiatives, such as the use of recycled content or eco-certifications, in Laced Up’s current packaging portfolio.
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