Laboratoires Phytoceutic packaging
Laboratoires Phytoceutic develops natural health and beauty products with a strategic focus on phytotherapy and organic ingredients. Their packaging approach emphasizes professional branding, retail-ready formats, and eco-conscious materials to align with consumer expectations in the wellness sector.
Packaging Portfolio
Laboratoires Phytoceutic’s packaging solutions primarily utilize folding carton boxes for retail products and rigid plastic containers for dietary supplements. The folding cartons are single-layer paperboard with matte or textured finishes, designed for both shelf visibility and recyclability. Rigid supplement bottles employ glossy or matte labels with clear product information. All formats feature prominent branding, organic certification symbols, and a cohesive color palette, emphasizing naturality and consumer trust. Packaging structures are optimized for durability, product protection, and efficient logistics across both retail and e-commerce channels.
The packaging is a flat, rectangular folding carton made from single-layer paperboard. It features smooth, clean edges and precise folds, indicative of a retail packaging design. The exterior is predominantly white with colorful graphics, including a prominent green and blue color scheme. The front displays the product name 'Fémicollagène' in a bold font, along with additional text detailing its benefits and target demographic. The overall design is modern and appealing, aimed at attracting consumers in a retail environment.
The packaging is a cylindrical bottle with a smooth, rigid structure. The bottle has a white body with a green cap. The surface is glossy, giving it a clean and polished appearance. The label wraps around the bottle, displaying product information and branding elements. The overall design is simple and modern.
The packaging is a cylindrical container with a smooth, sturdy construction. It features a white plastic lid with a twist-off design. The body of the container is primarily white with a textured, matte finish that resembles natural materials. The label wraps around the container, showcasing a design that includes green and beige colors with botanical illustrations.
The packaging is a folding carton made of smooth, single-layer paperboard. It features a rectangular shape with clean, precise edges and folds. The exterior is predominantly brown with a matte finish, showcasing a vibrant green logo and product information. The front displays the product name 'Solaire bio' prominently, along with a leaf graphic and certification symbols. The sides have additional product details and branding elements.
The packaging is a folding carton made of smooth, flat paperboard. It features a rectangular shape with clean, precise edges and folds. The exterior has a matte finish with a warm, earthy color palette, primarily in shades of brown and orange, with white and green accents. The front displays the product name 'Autobronzant' prominently, along with a stylized 'S' and additional product information. The sides contain smaller text and icons related to the product's benefits. There are no visible fluted layers, indicating it is not corrugated. The packaging is lightweight and designed for retail display.
About the Brand
Laboratoires Phytoceutic operates in the French health and beauty market, offering dietary supplements, skin care, and organic wellness products. The brand leverages plant-based, organic ingredients and prioritizes scientific validation for its formulations.
The company's business model is B2C, targeting health-conscious consumers seeking natural alternatives. Packaging solutions reflect a commitment to sustainability and quality, using folding cartons and rigid supplement containers with clear, consistent branding. The visual identity and packaging materials are tailored for retail shelf impact and consumer trust, integrating organic certification symbols and informative product labeling.
Key Differentiator: Distinctive expertise in phytotherapy, combined with a strong emphasis on organic sourcing and sustainably designed packaging, differentiates Laboratoires Phytoceutic within the competitive wellness and beauty sector.
Design System
Visual Style
The visual design system uses clean, legible sans-serif typography paired with a natural-inspired color palette: browns, greens, whites, and earth tones. Graphics are minimalistic, with botanical motifs and matte or soft-touch finishes to evoke natural wellness.
Brand Identity
Branding is consistent across all packaging, with the Phytoceutic logo, standardized product naming conventions, and clear display of certifications. Iconography is used selectively for health benefits and organic status, maintaining visual clarity and professionalism.
Packaging Design
Material selection prioritizes recyclable paperboard and plastics, with structures designed for retail shelf presence and safe transport. The design philosophy emphasizes simplicity, clarity, and alignment with organic product expectations.
User Experience
Packaging is structured for intuitive unboxing and information accessibility, enhancing consumer trust and reinforcing brand values. Design choices support a seamless customer journey from initial impression to use, whether in-store or via e-commerce.
Company Metrics
Business insights for Laboratoires Phytoceutic based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious individuals in France and broader European markets, with a focus on consumers seeking natural, organic beauty and wellness solutions.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Laboratoires Phytoceutic based on industry standards and best practices
Frequently Asked Questions
What types of packaging materials does Laboratoires Phytoceutic use?
The company predominantly employs folding carton boxes made from single-layer paperboard for boxed products and rigid plastic containers for supplements, with a focus on recyclable materials and matte or textured finishes to enhance shelf appeal.
How does the packaging support the brand's sustainability goals?
Packaging is designed with environmental considerations, incorporating recyclable paperboard and plastics, minimalist graphics, and organic certification symbols to reinforce both eco-friendliness and transparency.
Is the packaging suitable for e-commerce and retail channels?
Yes, the packaging formats—cartons for boxed goods and rigid bottles for supplements—are optimized for both retail display and safe e-commerce distribution, balancing presentation with product protection.
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