La Tienda de Peluquería packaging
La Tienda de Peluquería is an e-commerce retailer specializing in professional hair care products for both salons and individual consumers. Their packaging strategy emphasizes premium presentation, brand consistency, and efficient retail formats tailored for the beauty industry.
Packaging Portfolio
La Tienda de Peluquería employs a diverse packaging mix, including rigid chipboard boxes for luxury sets and a variety of single-layer paperboard folding cartons for everyday retail and professional products. The rigid boxes feature premium finishes such as matte coatings, gold foil detailing, and internal compartmentalization for multi-product kits, enhancing perceived value and brand prestige. Retail cartons use color-driven branding and precise folding techniques, supporting both shelf presence and cost containment. This dual approach allows for effective segmentation between high-value gift sets and scalable mass-market solutions.
The packaging is a tall, rectangular folding carton made from a single layer of paperboard. It features a smooth, flat construction with clean edges and folds, indicative of a retail packaging style. The exterior is predominantly black with white text and graphics, providing a modern and sleek appearance. The box has a matte finish, enhancing its premium look.
The packaging consists of a flat, smooth construction made from single-layer paperboard. The box features a colorful design with a predominantly pink and green color scheme. It has clean edges and precise folds, typical of folding cartons used for retail purposes. The front displays the brand name 'ANEA' prominently, with additional promotional text. The overall appearance is lightweight and suitable for retail display.
The packaging consists of a flat, rectangular box made from a single layer of paperboard. The box features smooth, clean edges and folds, with a predominantly white exterior adorned with pastel yellow accents. The front displays the brand name 'ANEA' prominently in a bold font, accompanied by product descriptions and icons representing the contents. The overall design is simple yet elegant, suitable for retail display.
The packaging features a smooth, flat construction typical of folding cartons, with a predominantly white background and colorful graphics. The edges are clean and precise, indicating a well-constructed box. The design includes vibrant colors and promotional text, suggesting a retail focus.
The packaging is a rigid box with a thick chipboard construction, featuring a luxurious appearance. It has a matte black exterior with a gold foil logo and text on the lid. The interior is neatly organized with compartments for various products, including a bottle, a jar, and additional items. The box is closed with a ribbon, adding to its premium feel.
About the Brand
La Tienda de Peluquería operates at the intersection of beauty retail and professional salon supply, offering a wide range of hair care, coloring, and styling products. Packaging is leveraged as both a branding tool and an operational asset, balancing visual appeal with logistics efficiency.
With a strong e-commerce presence and a diverse product portfolio, La Tienda de Peluquería uses a mix of rigid luxury boxes and folding retail cartons. The packaging consistently incorporates brand elements and category-specific aesthetics, supporting both retail and wholesale customer segments. The approach is informed by industry standards and a need for shelf impact, but shows limited investment in highly customized or sustainable solutions, reflecting a pragmatic use of resources typical for a small business.
Key Differentiator: The brand stands out by combining professional-grade packaging aesthetics with efficient, scalable retail solutions, prioritizing recognizable branding and a premium unboxing experience even at smaller operational scale.
Design System
Visual Style
Typography predominantly uses bold, sans-serif fonts paired with high-contrast color palettes—black, white, pastel accents, and metallic foils—yielding a modern, clean, and professional look. Visual hierarchy is established through strategic use of color blocking and strong brand marks.
Brand Identity
Branding is highly consistent, with frequent use of prominent logos, standardized color schemes, and clear product labeling. Iconography is minimal and functional, supporting rapid brand recognition across product lines and marketing channels.
Packaging Design
Material selection prioritizes rigid chipboard for premium kits and single-layer paperboard for standard cartons, balancing structural integrity with cost efficiency. Structural design favors organized interiors and compact external dimensions to optimize shipping and shelf display.
User Experience
The packaging design supports the customer journey by providing clear, organized product presentation and easy access, reinforcing a sense of quality and trust. Consistent branding and thoughtful unboxing experiences encourage repeat purchases and brand loyalty.
Company Metrics
Business insights for La Tienda de Peluquería based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Professional hair salons, beauty retailers, and individual consumers seeking branded hair care and styling products in Spain and broader EU markets.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for La Tienda de Peluquería based on industry standards and best practices
Frequently Asked Questions
What types of packaging materials does La Tienda de Peluquería use?
They primarily utilize rigid chipboard boxes for premium kits and single-layer paperboard folding cartons for most retail products, optimizing for both visual appeal and cost efficiency.
How does the packaging support the customer experience?
Packaging design emphasizes organized presentation, clear branding, and retail readiness, enhancing the unboxing experience while ensuring product safety during delivery.
What is the company's approach to sustainability in packaging?
The current approach focuses on standard recyclable paperboard materials, but shows limited adoption of advanced sustainable practices or eco-friendly innovations.
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