KLEBEHELD® packaging
KLEBEHELD® specializes in customizable wall décor solutions, focusing on made-to-order wall tattoos and decorative accessories. The company employs packaging strategies that prioritize product protection, branding visibility, and a visually engaging unboxing experience tailored to home décor consumers.
Packaging Portfolio
KLEBEHELD® employs single-layer paperboard carton boxes across its packaging portfolio, with a focus on folding carton formats that optimize both protective function and print surface area for branding. The visual design leverages vibrant color printing and clean structural lines, providing high shelf appeal and supporting the brand’s creative positioning. Carton boxes are tailored to the dimensions and fragility of wall tattoos and clocks, ensuring secure fit and minimizing product movement. While the packaging is lightweight and suitable for e-commerce shipping, there is moderate evidence of eco-friendly initiatives, with primary emphasis on presentation and product safety.
The packaging is a rectangular, flat box made of single-layer paperboard, featuring a smooth surface and clean edges. It is predominantly white with printed graphics. The box is designed to hold multiple packs of tissues, with clear labeling indicating the product type and quantity. The top of the box has a flap that is folded down, providing a secure closure.
The packaging consists of several rectangular boxes designed for retail display. Each box features a smooth, flat construction without any visible fluted layers, indicating it is made from single-layer paperboard. The boxes are primarily white and feature various colors and patterns that enhance their visual appeal. The edges are clean and precise, with folds that are neatly executed. The boxes are designed to hold Kleenex hand towels and are presented in a way that highlights their compatibility with specific product types. The overall design is simple yet effective for retail purposes.
The packaging is a triangular-shaped carton box designed to resemble a watermelon slice. It features a smooth, flat construction without any visible fluted layers, indicating it is made from single-layer paperboard. The exterior is printed with vibrant colors, showcasing a realistic watermelon design with red and green hues, and black seeds depicted on the red area. The edges are clean and precise, typical of folding cartons, and the overall appearance is lightweight and visually appealing, suitable for retail display.
The packaging is a rectangular box made of smooth, single-layer paperboard. It features clean, precise edges and folds, with a predominantly white exterior and colorful graphics. The box is designed to hold multiple packs of multi-fold paper towels, with a clear display of the product name and brand. The front showcases an image of the product in use, along with key product information. The top and bottom flaps are neatly folded and glued, ensuring secure closure.
The packaging is a retail carton designed for a product, featuring a smooth, flat construction without fluted layers. It has a glossy finish with vibrant colors and clear graphics. The front prominently displays the brand name 'Kleenex' in bold, white lettering, accompanied by a graphic of the product. The edges are clean and precise, typical of folding cartons used for retail packaging.
About the Brand
KLEBEHELD® delivers personalized wall decorations crafted in Germany, targeting consumers seeking quality and uniqueness in home décor. Packaging choices reflect a balance between protective function and aesthetic appeal to reinforce the brand’s premium positioning.
Operating exclusively online, KLEBEHELD® leverages a B2C model with direct-to-door delivery of custom wall tattoos and décor items. The company’s packaging approach emphasizes high-quality single-layer carton boxes, supporting both product safety and visually engaging presentation. Material sourcing and in-house craftsmanship allow for tight quality control, with packaging designs aligning closely to German manufacturing standards.
Key Differentiator: The integration of made-to-order production with customized packaging that supports both branding and product integrity distinguishes KLEBEHELD® in the home décor market.
Design System
Visual Style
Typography choices favor bold, legible sans-serif fonts for logos and product information, complemented by a vibrant color palette reflecting the decorative nature of the products. Carton surfaces use high-resolution imagery and clean, white backgrounds to highlight product visuals.
Brand Identity
Branding elements are consistently applied with high logo visibility and prominent company name placement across all packaging formats. Iconography is minimal, focusing on reinforcing product category and usage. Visual consistency is maintained through recurring color schemes and graphic motifs.
Packaging Design
Material selection centers on single-layer carton board for optimal printability and weight reduction. Structural design emphasizes clean folds and secure closures, balancing retail presentation and shipping durability. There is a clear prioritization of branding space on the packaging's exterior.
User Experience
Packaging is engineered to support a positive customer journey, delivering an appealing unboxing experience through visually engaging graphics and clear branding. The approach enhances perceived product value and reinforces the brand’s commitment to quality from purchase through delivery.
Company Metrics
Business insights for KLEBEHELD® based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Homeowners and renters seeking customizable, premium wall décor and decorative accessories, primarily within Germany and neighboring European markets.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for KLEBEHELD® based on industry standards and best practices
Frequently Asked Questions
What types of packaging materials are used by KLEBEHELD®?
KLEBEHELD® primarily utilizes single-layer paperboard carton boxes, chosen for their lightweight properties, printability, and ability to protect delicate wall décor items during transit.
How does KLEBEHELD® balance branding and product protection in its packaging?
Packaging solutions are designed to prominently display branding elements such as logos and product names, while structural features and material choice ensure adequate protection during logistics and handling.
Is KLEBEHELD®’s packaging eco-friendly?
While recyclable materials are likely used, the primary focus appears to be on quality and visual appeal, with moderate emphasis on sustainability compared to industry leaders.
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