Keune Haircosmetics packaging
Keune Haircosmetics specializes in professional hair care solutions for salons and consumers, leveraging nearly a century of industry expertise. Their packaging strategy utilizes visually distinctive, brand-consistent carton boxes designed for both retail appeal and secure product delivery.
Packaging Portfolio
Keune Haircosmetics employs a portfolio dominated by folding carton boxes, tubes, and bottles crafted from premium paperboard and plastics. Packaging structures are engineered for optimal product protection, retail display, and efficient logistics, while finishes range from glossy to matte and natural kraft, supporting both luxury and eco-friendly positioning. Branding is consistently integrated across all formats, with prominent logos, product names, and vibrant graphics enhancing brand recognition. The use of lightweight, recyclable materials and functional designs underlines a commitment to sustainability without compromising product security or shelf appeal.
The packaging is a folding carton box with a smooth, flat construction. It features a predominantly white exterior with vibrant graphics and text. The box is rectangular, housing multiple hair care products. The edges are clean and precise, indicating a well-constructed design. The front displays a prominent logo and product information, while the sides may include additional details about the products.
The packaging consists of various containers for cosmetic products, including a bottle, tubes, and pouches. The materials appear to be smooth, with a matte finish. The colors are predominantly green with circular labels in a lighter shade, indicating product information. The packaging is designed to be visually appealing and functional for retail display.
The image displays various packaging types including retail cartons and tubes. The cartons are made of smooth, flat paperboard with clean edges and folds, featuring a glossy finish. The tubes are made of flexible plastic with metallic finishes, showcasing a sleek design. The cartons are primarily rectangular, while the tubes are cylindrical. The overall arrangement is visually appealing, with a mix of colors and branding elements.
The packaging is a folding carton made from smooth, single-layer paperboard. It features a clean, flat construction with precise edges and folds. The exterior is predominantly white with a glossy finish, showcasing vibrant colors and graphics. The front displays the Keune logo prominently, along with product names and descriptions. The box is designed to hold two shampoo bottles, with a decorative ribbon element printed on the surface. The overall shape is rectangular, designed for retail display.
The packaging consists of a rectangular folding carton made from single-layer paperboard. The box has a smooth, flat construction with clean edges and precise folds. It features a glossy finish, enhancing its visual appeal. The front of the box displays the product name 'TINTA COLOR' prominently, with a sleek black and gold color scheme. The back includes product information and instructions in a contrasting white font. The overall design is elegant and modern, suitable for retail display.
The packaging is a flat, rectangular box with a smooth, single-layer paperboard construction. The exterior features a natural kraft finish, giving it an eco-friendly appearance. It has a circular cut-out on the top, allowing visibility of the product inside. The edges are clean and precise, with a well-defined fold at the corners. The box is designed for retail display, showcasing the product effectively while maintaining a lightweight appearance.
About the Brand
Keune Haircosmetics operates within the professional beauty sector, offering a diverse portfolio of hair care products distributed globally to salons and retail partners. The company’s packaging approach emphasizes high-quality materials, meticulous structural engineering, and strong visual branding to ensure both functionality and aesthetic alignment with its brand identity.
Founded in 1922 in the Netherlands, Keune Haircosmetics has established itself as a stable mid-sized player with a global reach. Their focus on research and development translates into packaging solutions that support premium product positioning, professional usability, and sustainability initiatives. The packaging consistently incorporates the Keune logo, clear product information, and modern design elements that enhance shelf presence and consumer trust.
Key Differentiator: Keune’s unique differentiation lies in its heritage-driven branding combined with a comprehensive, sustainability-oriented packaging strategy that aligns with both professional and retail market requirements.
Design System
Visual Style
Keune’s visual design utilizes clean sans-serif typography, a restrained color palette with dominant whites, blacks, metallics, and greens, and minimalist layouts that emphasize clarity and sophistication.
Brand Identity
The Keune logo is consistently featured as a central branding element, paired with clear iconography and uniform placement of product names and descriptors. Visual consistency is maintained through strict adherence to color schemes and layout grids.
Packaging Design
Material selection prioritizes smooth, high-quality paperboard for carton boxes and flexible plastics for tubes, emphasizing durability and recyclability. Structural design favors rectangular and cylindrical shapes for stacking efficiency and retail presentation.
User Experience
Packaging is designed to deliver a premium unboxing experience with clear labeling, easy access, and strong visual cues that reinforce trust and professionalism. Eco-friendly finishes and tactile elements further enhance the customer journey, aligning with evolving sustainability expectations.
Company Metrics
Business insights for Keune Haircosmetics based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Professional salons, beauty retailers, and end consumers seeking premium hair care solutions
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Keune Haircosmetics based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Keune Haircosmetics use for their products?
Keune primarily utilizes high-quality carton boxes, tubes, and bottles made from paperboard and plastics. Their packaging is engineered for visual appeal, product protection, and efficient retail display, with a focus on brand consistency and sustainability.
How does Keune address sustainability in its packaging?
Keune incorporates eco-friendly practices such as recyclable materials, natural kraft finishes, and lightweight designs to reduce environmental impact while maintaining premium presentation standards.
What role does packaging play in Keune's brand experience?
Packaging serves as a key touchpoint for both professionals and consumers, reinforcing Keune’s brand values through consistent design, informative labeling, and a refined unboxing experience that aligns with their premium positioning.
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