KEKE Lashes operates in the beauty and cosmetics sector, specializing in false eyelashes and makeup accessories. The brand’s packaging strategy centers on visually appealing, consumer-focused solutions, leveraging rigid and carton box structures to balance product protection with shelf presence.
KEKE Lashes’ packaging portfolio centers on a combination of folding carton boxes and rigid boxes, tailored for both retail and direct-to-consumer distribution. Carton boxes use single-layer paperboard with glossy or matte finishes and transparent plastic windows for product visibility, enhancing shelf appeal. Rigid boxes are constructed from thick chipboard for premium kits, featuring soft-touch finishes, decorative ribbons, and compartmentalized interiors. All formats demonstrate precise construction and brand-consistent decorative elements, prioritizing both unboxing experience and product security, though reliance on mixed-material components may impact recyclability.

The packaging consists of several folding cartons designed for retail display. Each box has a smooth, flat construction without visible fluted layers, indicating they are made from single-layer paperboard. The boxes are predominantly a soft beige color with a matte finish, featuring clean edges and precise folds. The front of each box has a transparent window showcasing the lashes inside, enhancing visibility for consumers. The boxes are adorned with elegant branding elements, including the logo and product names printed in a stylish font.

The packaging is a small, elegant box with a premium appearance. It features a smooth, matte finish in a soft pink color. The box has a structured design with clean, precise edges and a decorative ribbon tied around the top. A small tag is attached to the ribbon, adding a touch of sophistication. The box is sturdy and appears to be made from thick chipboard, indicating high-quality construction.

The packaging consists of three individual folding cartons designed to hold false eyelashes. Each box is made from smooth, single-layer paperboard with a clean, flat construction. The exterior is a soft pink color, featuring a glossy finish that enhances its aesthetic appeal. The front of each box has a transparent plastic window that showcases the eyelashes inside. The edges are precisely folded, giving a neat appearance. The boxes are adorned with elegant typography and minimalistic design elements, aligning with a beauty product theme.

The packaging consists of several small, rectangular boxes made from smooth, single-layer paperboard. Each box is predominantly pink with a glossy finish, featuring a clear plastic window on the front that showcases the eyelashes inside. The edges are clean and precise, indicative of a well-constructed folding carton. The boxes are adorned with gold foil accents and decorative elements, enhancing their visual appeal.

The packaging is a flat, rectangular box made of single-layer paperboard, featuring a smooth surface with clean edges and precise folds. The exterior is a soft pink color, giving it a feminine and elegant appearance. The front of the box has a transparent plastic window that showcases the eyelashes inside, allowing customers to view the product clearly. The box is designed to hold multiple pairs of eyelashes, with each pair displayed on a clear plastic tray inside. The overall design is sleek and modern, appealing to the target market.

The packaging is a rigid box with a sturdy construction, featuring a thick chipboard base. The exterior is covered in a soft-touch matte finish with a light beige color. The box opens like a book, revealing a well-organized interior with compartments for the products. The inside is likely a contrasting color, enhancing the visual appeal. The edges are cleanly finished, and the overall appearance is elegant and premium.
KEKE Lashes is a Denmark-based beauty brand offering a comprehensive line of false eyelashes, eyelash tools, and makeup accessories through a direct-to-consumer model. The company emphasizes quality and user experience, reflected in both product and packaging design.
Positioned within the competitive beauty and fitness industry, KEKE Lashes addresses a broad demographic from everyday consumers to professionals. Its packaging portfolio reveals a consistent commitment to brand identity, using premium finishes, rigid structures for kits, and transparent windows for product visibility. The focus on unboxing experience and shelf differentiation is evident in the use of custom colors, foil accents, and elegant typography.
Key Differentiator: KEKE Lashes distinguishes itself through cohesive, brand-driven packaging design that prioritizes visual impact and consumer usability while integrating premium materials and finishes.
Soft pink and beige color palettes dominate, paired with gold foil accents and minimalist, elegant typography. The overall aesthetic is feminine, modern, and visually cohesive, appealing to the beauty market.
Logo and company name are consistently featured on all packaging, with clear, stylish iconography and uniform decorative motifs. Visual consistency is maintained through repeated use of signature colors and typography.
Material choices favor smooth single-layer paperboard and sturdy chipboard, with structural emphasis on clean folds, transparent windows, and organized interiors. The philosophy prioritizes both product visibility and tactile quality.
Packaging is designed to reinforce premium perception, facilitate product identification, and deliver an engaging unboxing process. Transparent windows and compartmentalized interiors enhance user interaction and support the brand’s customer-centric approach.
Business insights for KEKE Lashes based on available data
Target Market: Beauty enthusiasts and professionals seeking high-quality, easy-to-use eyelash products and accessories, primarily in Denmark and other Tier I markets.
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for KEKE Lashes based on industry standards and best practices
KEKE Lashes primarily utilizes single-layer paperboard for carton boxes and thick chipboard for rigid boxes, complemented by transparent plastic windows and decorative finishes.
The brand employs rigid and well-constructed carton packaging with clean folds and sturdy materials, providing moderate protection for delicate eyelash products and accessories.
While most packaging is made from recyclable paperboard or chipboard, the inclusion of plastic windows and glossy or foil finishes may limit full recyclability. Environmental impact is moderate compared to fully sustainable alternatives.
Packaging design emphasizes visual appeal, ease of product identification, and a positive unboxing experience through premium finishes, transparent windows, and organized interior compartments.
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