Kaffekapslen packaging
Kaffekapslen is a UK-based online retailer specializing in coffee capsules, beans, and tea, with a focus on compatibility, variety, and affordability. Their packaging strategy leverages lightweight, retail-ready carton boxes designed for display efficiency and brand clarity.
Packaging Portfolio
Kaffekapslen’s packaging portfolio centers on single-layer folding carton boxes engineered for coffee capsules and related products. The packaging is optimized for visual differentiation through color-coded panels and bold logo placement, aiding both product identification and brand recall. The use of lightweight paperboard provides cost efficiency and supports recyclability, while the structural design ensures product security during transit and attractive shelf presence. All formats are standardized to maximize shipping efficiency and minimize material waste.
The packaging is a folding carton box made from single-layer paperboard. It features a smooth, flat construction with clean edges and folds. The box is predominantly white with vibrant orange accents. The front displays a large, bold logo and product name, while the sides have additional product information. The box is designed to hold multiple coffee capsules, which are visible next to it. The overall appearance is lightweight yet sturdy, suitable for retail display.
The packaging consists of several folding cartons made from single-layer paperboard. Each box features a smooth, flat construction with clean edges and folds. The boxes are predominantly colored, with a mix of matte and glossy finishes. The design includes a prominent logo on the front, with product names and descriptions printed in various fonts and colors. The boxes have a rectangular shape, suitable for retail display, and are designed to hold coffee capsules.
The packaging is a folding carton box made of smooth, single-layer paperboard. It features a clean, flat construction with precise edges and folds. The box is predominantly brown with a matte finish, showcasing a simple yet elegant design. The front displays a large image of a cappuccino glass, accompanied by the product name 'CAPPUCCINO' in bold, white font. The sides have additional product information and branding elements. There are no visible fluted layers, indicating it is not corrugated.
The packaging is a folding carton box designed to hold coffee pods. It features a smooth, flat construction without any visible fluted layers, indicating it is made from single-layer paperboard. The box is predominantly purple with a black and white logo prominently displayed on the front. The edges are clean and precise, typical of retail packaging. The box is likely printed with a matte finish, providing a modern look. The top flaps are folded down, and the box appears to be fully closed with no visible damage or wear.
The packaging is a folding carton box made from a single layer of paperboard. It features a smooth, flat construction with clean edges and folds. The box is predominantly white with a yellow top panel and black branding elements. The front displays the product name 'LATTE MACCHIATO VANILLA' in bold typography, accompanied by a graphic of coffee capsules. The sides are printed with additional product information and branding. The box has a tuck flap closure at the top.
The packaging is a folding carton made from single-layer paperboard. It features a smooth, flat construction without any visible fluted layers. The box is predominantly white with a brown top panel. The design includes a large black and white logo of a character wearing a hat, along with product information such as 'Café au Lait' and 'Coffee & Milk'. The edges are clean and precise, indicating a well-constructed retail package. The box has a lightweight appearance and is designed for easy retail display.
About the Brand
Kaffekapslen operates within the food and beverage sector, targeting coffee and tea consumers through a direct-to-consumer online platform. The company emphasizes broad product compatibility, offering capsules for major coffee machine brands alongside beans and tea, all delivered in visually consistent, retail-grade packaging.
With a product range catering to both casual drinkers and enthusiasts, Kaffekapslen utilizes folding carton boxes as its primary packaging format. The packaging features clear branding, flavor differentiation via color-coding, and practical retail structures, supporting both e-commerce fulfillment and shelf display. The company’s focus on affordability is reflected in the use of cost-efficient paperboard materials, while branding elements ensure market differentiation.
Key Differentiator: Kaffekapslen’s unique position as a budget-friendly, multi-brand compatible coffee capsule supplier is reinforced by uniform, brand-forward packaging that streamlines logistics and aids customer product recognition.
Design System
Visual Style
Typography is modern and easy to read, typically sans-serif with bold headings for product names. The color palette utilizes white as a base with accent colors (brown, yellow, orange, purple) for variety differentiation. The overall aesthetic is clean, minimalistic, and contemporary.
Brand Identity
Consistent use of a prominent logo (often a character illustration), with strong iconography for coffee types and clear product naming. Visual consistency is achieved through recurring logo placement, uniform box structures, and a standardized color system for each flavor or product line.
Packaging Design
Material choices favor single-layer paperboard for cost efficiency and recyclability. Structural design prioritizes folding cartons with clean, precise edges, suitable for automated filling and retail display. Design philosophy balances branding needs with practical logistics and sustainability.
User Experience
Packaging supports an intuitive customer journey by enabling easy product identification, straightforward unboxing, and accessible product information. The design reinforces brand reliability and enhances the perceived value of both everyday and gift purchases.
Company Metrics
Business insights for Kaffekapslen based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: UK-based coffee and tea consumers seeking affordable, compatible coffee capsules and related products, with a focus on both everyday drinkers and coffee enthusiasts.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Kaffekapslen based on industry standards and best practices
Frequently Asked Questions
What type of packaging does Kaffekapslen use for its products?
Kaffekapslen primarily uses folding carton boxes made from single-layer paperboard for packaging coffee capsules and related products. These cartons are lightweight, feature strong branding, and are optimized for both e-commerce shipping and retail display.
How sustainable is Kaffekapslen’s packaging approach?
The packaging is predominantly paperboard, which is widely recyclable and generally considered eco-friendly. However, the absence of advanced sustainability features such as compostable films or FSC certification limits the environmental score to above average but not best-in-class.
What is the visual design approach of Kaffekapslen’s packaging?
The visual design prioritizes clarity and brand recognition, using bold logos, color-coded panels for flavor differentiation, and legible typography. The overall style is modern and functional, ensuring strong shelf presence and user-friendly unboxing.
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