Jordan Olivenöl packaging
Jordan Olivenöl specializes in premium olive oil and Mediterranean foods sourced from Lesbos, Greece, with a strong focus on product authenticity and quality. Their packaging strategy leverages high-quality materials and refined branding to reinforce their market position as a gourmet food supplier.
Packaging Portfolio
Jordan Olivenöl employs a diverse packaging mix, including cylindrical metal tins for olive oils, glass jars for honey, and rigid chipboard boxes for gift sets. The selection of materials—primarily metal, glass, and high-quality board—balances product protection with premium presentation. Structural formats such as luxury gift boxes and embossed elements reinforce the brand’s gourmet positioning, while labeling and external finishes adopt a minimalist, consistent aesthetic. Packaging is designed for both logistical resilience and visual impact, supporting direct-to-consumer and retail sales channels.
The packaging is a tall, rectangular tin can with a smooth metallic surface. It features a flat top and bottom with a cylindrical body. The can is predominantly white with a glossy finish, showcasing a simple yet elegant design. The front label prominently displays the brand name 'Jordan' in a large, stylized font, accompanied by a graphic of an olive. The overall appearance is clean and professional, suitable for retail display.
The packaging is a rigid box with a sturdy construction, featuring a thick chipboard material. The box has a clean, flat surface with a smooth finish, and it is primarily a light cream color. The lid has a black rectangular frame with the brand name 'Jordan' prominently displayed in a stylish font. The edges are well-defined, and the box has a luxurious appearance, suitable for high-end products.
The packaging consists of two cylindrical metal cans, each containing olive oil. The cans have a smooth, shiny surface with a metallic finish. The design features a light green background with a prominent logo and product name in dark green and white. The cans are topped with a flat metal lid, and there are no visible flaps or tabs. The overall shape is uniform and cylindrical, typical for liquid containers.
The packaging consists of a clear glass jar with a gold metal lid. The jar has a cylindrical shape and is filled with honey. The label on the jar is prominently displayed, featuring a yellow background with a logo and product information. The overall appearance is clean and polished, suitable for retail display.
The packaging is a tall, rectangular metal tin with a slightly tapered top and a rounded edge. The exterior features a smooth, metallic finish with a light green color. The front of the tin displays a large, stylized letter 'J' in a dark purple color, accompanied by the brand name 'Jordan Olivenöl' in a bold, clear font. The back contains detailed product information in a smaller font, with a light-colored background that contrasts with the text. The tin has a screw cap at the top for easy dispensing.
The packaging is a tall, rectangular box with a luxurious appearance. It features a thick, sturdy construction, indicative of chipboard material. The exterior is covered in a textured green paper, giving it an elegant feel. The box has a clean, smooth finish with no visible seams or flaps, suggesting a premium quality. The front displays a gold embossed logo and the brand name, adding to its upscale appearance.
About the Brand
Jordan Olivenöl is a family-owned company known for high-grade olive oil and Mediterranean delicacies, integrating traditional production methods with modern, consumer-focused packaging. The brand’s packaging portfolio is characterized by a combination of metal tins, glass jars, and luxury rigid boxes, each designed to convey premium quality and product integrity.
Operating primarily through a D2C e-commerce model, Jordan Olivenöl emphasizes both product protection and visual appeal in its packaging solutions. The company consistently employs branded, recyclable materials and a minimalist design approach that aligns with contemporary gourmet food trends. Their use of rigid boxes and embossed elements in gift packaging is indicative of a deliberate investment in the unboxing experience and shelf differentiation.
Key Differentiator: Jordan Olivenöl’s unique integration of Greek sourcing heritage, award-winning product quality, and consistently premium packaging sets it apart in the competitive gourmet olive oil segment.
Design System
Visual Style
The brand utilizes clean, sans-serif or stylized serif typography, a muted color palette of greens, creams, and golds, and minimalist layouts. Visual hierarchy is achieved through prominent brand names and restrained use of color, aligned with premium food sector trends.
Brand Identity
Consistent application of the Jordan logo, often paired with heritage or quality statements. Iconography is restrained, with design elements focused on authenticity and tradition. Visual consistency is maintained across product lines with shared color schemes and typography.
Packaging Design
Material choices prioritize metal (for olive oil tins), glass (for honey and specialty products), and rigid chipboard (for gift packaging). Structural design emphasizes product protection and shelf appeal, with features such as embossing, luxury finishes, and sturdy construction.
User Experience
Design choices support a seamless customer journey, from strong shelf visibility to a refined unboxing experience. Packaging enhances perceived product value, encourages gifting, and communicates the brand’s commitment to quality and tradition.
Company Metrics
Business insights for Jordan Olivenöl based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious consumers, gourmet food enthusiasts, and premium gift buyers in Germany and broader European markets.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Jordan Olivenöl based on industry standards and best practices
Frequently Asked Questions
How does Jordan Olivenöl ensure the safety and quality of its packaging during transport?
Jordan Olivenöl utilizes robust metal tins and rigid boxes designed to minimize risk of damage during shipping. These structures provide a high level of protection for liquid products, reducing the likelihood of leakage or breakage in transit.
What sustainability measures are reflected in the company's packaging choices?
The company favors recyclable materials such as metal tins and glass jars. However, the adoption of sustainable innovations like reduced material usage or biodegradable components appears moderate, suggesting room for further improvement in environmental impact.
How does packaging contribute to the brand's premium positioning?
The use of luxury rigid boxes, embossed logos, and minimalist color palettes enhances shelf presence and creates a memorable unboxing experience, supporting the brand’s premium image and consumer perception of quality.
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