Jean Louis David packaging
Jean Louis David specializes in professional hair care and beauty products, serving both salon professionals and everyday consumers. Their packaging approach emphasizes premium retail presentation and robust brand alignment, utilizing high-visibility carton boxes and refill systems across their product lines.
Packaging Portfolio
Jean Louis David’s packaging portfolio is centered on retail-ready carton boxes constructed from single-layer paperboard with smooth, glossy finishes. These cartons are engineered for both product protection and visual merchandising, featuring clean edges and precise folds. The brand also utilizes flexible plastic pouches and bottles for refills, indicating a shift toward convenience and potential waste reduction. Most packaging displays strong co-branding elements, leveraging the reputations of leading hair care manufacturers and ensuring consistency in color palettes and typography for high shelf visibility.
The packaging is a folding carton made of smooth, flat paperboard with a glossy finish. It features precise edges and folds, typical of retail packaging. The box is predominantly white with a subtle design pattern in light pink. The front displays the product name 'Kérastase' prominently, along with the product line 'GENESIS' in a bold font. There are additional graphics and branding elements that enhance its retail appeal.
The packaging consists of two retail cartons, one for shampoo and one for a hair mask. Both boxes are predominantly red with glossy finishes. The shampoo carton features a tall, cylindrical shape, while the hair mask carton is shorter and round. The edges are clean and precise, indicative of a folding carton construction. The boxes have a smooth surface without any visible fluted layers, confirming they are made from single-layer paperboard.
The packaging is a folding carton made of smooth, single-layer paperboard with a clean, flat construction. It features a light beige background with printed graphics and text. The edges are precise, and the overall appearance is lightweight yet sturdy, suitable for retail display. The front showcases product names and descriptions in bold, clear fonts, while the back provides additional product information and instructions.
The packaging is a smooth, flat construction made of single-layer paperboard. It features a white exterior with a glossy finish, presenting a clean and modern aesthetic. The edges are precise, and the folds are neatly constructed, indicating a retail-oriented design. The front displays a large image of the product, with minimal text and branding elements.
The image features a refill pouch alongside a bottle. The pouch is made of flexible plastic with a smooth surface, showcasing a glossy finish. It has a spout for easy pouring and is designed to stand upright. The bottle is also made of plastic, with a pump dispenser at the top, featuring a sleek and modern design. Both items are predominantly purple with white and black text.
About the Brand
Jean Louis David operates in the beauty and fitness segment, focusing on delivering high-quality hair care solutions through a direct-to-consumer model. The company’s packaging strategy is built around visually impactful, retail-ready carton boxes and functional refill pouches that cater to both product protection and shelf appeal.
With a broad product portfolio spanning shampoos, conditioners, masks, and styling products, Jean Louis David leverages packaging formats that balance aesthetics with practical requirements. Their use of single-layer paperboard for folding cartons and flexible plastic pouches for refills reflects an emphasis on lightweight, durable, and visually consistent solutions. Packaging consistently features prominent branding, clean typography, and modern color palettes, enhancing both brand recognition and consumer trust.
Key Differentiator: Jean Louis David’s integrated packaging approach stands out for its alignment with premium brand standards and adaptability for both professional and consumer markets, with a notable focus on refill systems and co-branded packaging.
Design System
Visual Style
The visual design employs clean sans-serif typography, a neutral-to-bold color palette (beige, white, light pink, red, purple), and minimalist, modern layouts. Glossy finishes and high-resolution product imagery are key features.
Brand Identity
Logo usage is prominent, with frequent co-branding (e.g., Kérastase, Redken, L'Oréal). Iconography is minimal but consistent, supporting a cohesive retail presence. Visual consistency is maintained across all product lines through repeated color schemes and structured layouts.
Packaging Design
Material selection focuses on single-layer paperboard for cartons and flexible plastics for liquid refills, balancing durability with cost efficiency. Structural design prioritizes easy stacking, display, and consumer handling, with occasional use of refill formats to support repeat usage.
User Experience
Design choices are tailored to create a premium unboxing experience, providing clear product information and a strong brand impression. The packaging journey supports both online and retail customer paths, using visual cues and ergonomic structures to enhance engagement and product satisfaction.
Company Metrics
Business insights for Jean Louis David based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Jean Louis David targets both professional hairstylists and beauty-conscious consumers seeking premium hair care solutions in the European market, with a particular emphasis on Portugal.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Jean Louis David based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Jean Louis David use for its products?
The company utilizes folding carton boxes made from smooth paperboard for most retail products, as well as flexible plastic pouches and bottles for refills and liquid items. These formats are chosen for their balance of shelf appeal, durability, and branding potential.
How does Jean Louis David address sustainability in its packaging?
Jean Louis David’s use of recyclable paperboard for cartons and refill pouches indicates a moderate commitment to sustainability, though increased use of recycled or compostable materials would further improve their environmental profile.
What is the primary focus of Jean Louis David’s packaging design?
The design prioritizes visual impact, strong brand identity, and clear product information, supporting a premium yet accessible brand perception for both retail and direct-to-consumer channels.
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