It's a 10 Haircare packaging
It's a 10 Haircare specializes in multi-benefit hair care solutions targeting a diverse range of hair types. The brand employs custom retail carton packaging that prioritizes strong visual branding and efficient product presentation, aligning with its direct-to-consumer business model.
Packaging Portfolio
It's a 10 Haircare’s packaging strategy centers on custom folding cartons constructed from single-layer, high-gloss paperboard. These cartons are engineered with clean, precise folds and structural rigidity to house multiple product SKUs within organized, retail-ready kits. Visual branding is prioritized through prominent logo placement, signature color schemes, and high-impact graphics, delivering a cohesive shelf presence. The use of paperboard facilitates recyclability, though there is currently limited integration of advanced sustainable materials or minimalist packaging techniques.
The packaging is a folding carton made of smooth, single-layer paperboard. It features a vibrant purple exterior with a glossy finish. The front displays a large logo and product name prominently, along with an image of a woman, likely the brand ambassador. The edges are clean and precise, with well-defined folds. The overall shape is rectangular, designed to hold multiple hair care products securely.
The packaging is a retail carton box made of smooth, single-layer paperboard. It features a colorful design with a glossy finish, showcasing three product bottles inside. The box has clean, precise edges and folds, typical of folding cartons used for cosmetics. The front displays vibrant graphics, including the brand name and product details, while the sides have additional information about the kit's contents.
The packaging is a folding carton box made of smooth, single-layer paperboard. It features a vibrant design with a predominantly orange background and blue accents. The front displays the product name 'it's a 10 KERATIN KIT' in bold, white font, along with a description of the product's benefits. The sides of the box include images of the products contained within, as well as additional text about the kit's purpose. The edges are clean with precise folds, and the overall appearance is lightweight yet sturdy, suitable for retail display.
The packaging is a folding carton made of smooth, single-layer paperboard. It features a clean, flat construction with precise edges and folds. The exterior is predominantly white with a glossy finish, enhancing its visual appeal. The front displays vibrant blue and black graphics, including the product name and branding elements. The box is designed to hold multiple hair care products, with an organized layout that showcases each item clearly.
The packaging is a folding carton with a smooth, flat construction. It features a colorful design with a glossy finish. The outer surface showcases vibrant colors, predominantly purple and blue, with a prominent logo and product information. The edges are clean and precise, indicating high-quality printing. The carton has a rectangular shape, designed to hold multiple hair care products securely.
About the Brand
It's a 10 Haircare operates in the beauty and fitness sector, delivering a portfolio of hair care products designed for both professional and consumer markets. The company leverages direct-to-consumer channels for distribution, emphasizing product efficacy and brand experience through distinctive packaging solutions.
With a Miami-based small team and robust monthly revenue, It's a 10 Haircare focuses on innovative formulations and strong branding across its product lines. Packaging is used strategically to reinforce brand values, with the majority of solutions relying on custom-designed folding cartons that support both shelf appeal and logistics. The company competes in a saturated market, differentiating through multi-benefit products, cruelty-free commitments, and cohesive visual identity.
Key Differentiator: The brand’s packaging approach is characterized by consistent use of vibrant, brand-specific color palettes and high-gloss retail cartons, enabling strong retail presence and memorable unboxing experiences.
Design System
Visual Style
The visual design features bold, saturated colors (notably blue, purple, and orange), glossy finishes, and modern sans-serif typography for clarity and impact. Layouts are clean and product-focused, supporting strong shelf visibility.
Brand Identity
Logo usage is prominent and consistent across all packaging, often paired with product names in large, legible type. Iconography is minimal, with emphasis on photographic or branded imagery to reinforce identity. Visual consistency is maintained through color palettes and repeated design motifs.
Packaging Design
Material selection favors smooth, single-layer paperboard for folding cartons, with an emphasis on structural integrity and visual appeal. Design philosophy prioritizes product protection, brand differentiation, and retail readiness, balancing cost with presentation quality.
User Experience
Packaging supports the customer journey by delivering a visually engaging unboxing experience that aligns with the brand’s premium positioning. Clear labeling, organized layouts, and tactile finishes enhance perceived value and reinforce brand loyalty.
Company Metrics
Business insights for It's a 10 Haircare based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Consumers seeking high-quality, multi-benefit hair care products, including both professional salon clients and retail customers; emphasis on U.S. direct-to-consumer buyers.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for It's a 10 Haircare based on industry standards and best practices
Frequently Asked Questions
What types of packaging does It's a 10 Haircare primarily use?
The company primarily uses custom folding carton boxes made from single-layer paperboard with glossy finishes, designed to hold multiple hair care products securely and maximize visual impact.
How does It's a 10 Haircare address sustainability in their packaging?
While the primary packaging formats use recyclable paperboard, there is limited evidence of advanced sustainability initiatives such as use of post-consumer recycled content or reduced material usage.
How does the packaging support the brand’s direct-to-consumer model?
Packaging is optimized for both retail display and e-commerce fulfillment, ensuring that products arrive securely and with strong visual branding to enhance the customer experience.
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