Insight Supps packaging
Insight Supps specializes in health and nutritional supplements, delivering products primarily through an e-commerce platform. Their packaging strategy combines branded retail display cartons, supplement bottles, stand-up pouches, and corrugated shipping boxes, focusing on visual impact and protective functionality.
Packaging Portfolio
Insight Supps employs a multi-format packaging strategy, including single-layer paperboard retail display boxes, gloss-labeled cylindrical supplement bottles, resealable flexible pouches, and corrugated kraft shipping cartons. The retail cartons prioritize high shelf impact through bold graphics and color schemes, while shipping boxes emphasize structural integrity and brand visibility. The flexible pouches deliver modern shelf appeal and portability, though with mixed recyclability. Each packaging type is chosen for optimal product-fit, balancing visual merchandising, protection, and functional requirements.
The packaging consists of a folding carton box designed to hold multiple protein bars. The box features a smooth, flat construction without fluted layers, indicative of paperboard. It has a vibrant color scheme with a combination of red, orange, and cream, creating an eye-catching design. The front displays the product name 'Naughty Boy' prominently, along with the product type 'ESCO' and nutritional highlights. The edges are clean and precise, with a glossy finish that enhances visual appeal. The box is open at the top, allowing easy access to the bars inside.
The packaging is a retail display box made of single-layer paperboard, featuring a smooth, flat construction without any visible fluted layers. The box is predominantly black with bold white and gold accents, showcasing the product name 'YATES' prominently on the front. The edges and folds are clean and precise, indicating a well-constructed carton. The box is designed to hold multiple protein bars, with a cut-out section at the top for easy access. The overall shape is rectangular, typical for retail display purposes.
The packaging is a cylindrical bottle with a smooth, glossy finish. It features a white body with a colored label that wraps around the middle. The label includes various sections for general information, directions for use, and storage instructions. The top of the bottle is sealed with a screw-on cap, and the overall design is sleek and modern.
The packaging is a retail display box designed to hold multiple beverage shots. It features a smooth, flat construction without any visible fluted layers, indicating it is made from single-layer paperboard. The box is predominantly bright orange with a vibrant graphic design that includes splashes of yellow and black. The top of the box has a cut-out header that displays the brand name 'Naughty Boy' in a bold, playful font, along with the product name 'Menace Pre-Workout Shot' and flavor details. The sides of the box have images of the beverage shots, showcasing the product inside.
The packaging consists of a stand-up pouch made from a flexible material, likely a composite film. The pouch has a matte black finish with a smooth texture. It features a resealable top and a flat bottom that allows it to stand upright. The front displays the product name 'OPTTEST' in large, bold white letters, with a subtle upward arrow graphic integrated into the design. The overall appearance is sleek and modern, appealing to health-conscious consumers. The sides of the pouch are slightly curved, contributing to its ergonomic design.
The packaging is a square shipping box made from corrugated cardboard. It features a brown kraft exterior with a visible fluted layer when viewed from the side. The box has clean edges and is constructed to be sturdy, suitable for shipping items. The top flaps are folded down and meet at the center, indicating a standard closure method. The box is adorned with a printed logo and text on the front, which is the primary branding element.
About the Brand
Insight Supps operates in the health and wellness sector, offering a range of vitamins, supplements, and nutritional products through direct-to-consumer channels. The brand targets health-conscious consumers seeking convenience and quality in their supplement purchases.
With a robust e-commerce presence and a diverse portfolio, Insight Supps emphasizes product integrity through sourcing high-quality ingredients and leveraging visually engaging packaging. Their approach prioritizes both customer education and brand differentiation in a competitive supplement market. Packaging is used not only for protection and compliance but also as a critical touchpoint for building trust and reinforcing brand values.
Key Differentiator: Distinct focus on combining high-impact retail packaging with informative labeling, ensuring a seamless balance between brand recognition, product security, and consumer guidance.
Design System
Visual Style
Bold, sans-serif typography with high-contrast color palettes—primarily oranges, blacks, reds, and golds—evoking energy and vitality typical of fitness-oriented brands. Graphics emphasize vibrancy and modern aesthetics with glossy and matte finishes.
Brand Identity
Consistent logo usage across all pack formats, prominent product naming, and clear labeling. Iconography aligns with health and nutrition themes, maintaining visual coherence across SKUs and touchpoints.
Packaging Design
Material selection prioritizes product protection (corrugated and paperboard for structural support, composite films for moisture barrier). Structural design favors easy access (open-top display cartons, resealable pouches) and maximized shelf presence while balancing cost and durability.
User Experience
Packaging supports the customer journey by offering clear product information, engaging unboxing moments, and intuitive usability. Brand touchpoints are reinforced at every stage, facilitating trust and repeat engagement through both design and physical interaction.
Company Metrics
Business insights for Insight Supps based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious consumers in the UK and broader e-commerce markets seeking accessible, high-quality nutritional supplements.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Insight Supps based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Insight Supps use?
Insight Supps utilizes a combination of carton boxes for retail presentation, cylindrical supplement bottles, flexible stand-up pouches, and corrugated shipping boxes. Each format is selected for its suitability to product type, shelf presence, and shipping requirements.
How does Insight Supps address sustainability in packaging?
While some packaging formats such as carton and corrugated boxes are typically recyclable, the use of composite films in flexible pouches and glossy finishes may limit overall sustainability. The company shows moderate alignment with eco-friendly practices but could improve by integrating more recycled or biodegradable materials.
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