Innermost Global packaging
Innermost Global delivers targeted nutrition and wellness products, with a packaging system that emphasizes modern aesthetics and clear product communication. Their approach utilizes custom cartons and flexible pouches aligned with premium health and D2C e-commerce standards.
Packaging Portfolio
Innermost Global employs a combination of folding carton boxes and flexible stand-up pouches, both optimized for retail and e-commerce distribution. Carton boxes are constructed from smooth, single-layer paperboard with matte finishes, offering strong visual appeal and clear on-pack information. Flexible pouches are used for protein powders and blends, featuring resealable closures and bold colorways to distinguish product types. Bottle packaging is utilized for select liquid and capsule products, providing tamper-evidence and ease of use. Across all formats, design prioritizes product differentiation, brand consistency, and efficient storage for logistics.
The packaging is a stand-up pouch made of a flexible material that allows it to maintain an upright position. It features a matte black background with vibrant colors for the text and graphics. The front displays the product name 'THE STRONG PROTEIN' prominently in large, bold letters. The pouch has a resealable top, likely with a zipper closure, and a clear window at the bottom that shows the product inside. The overall shape is rectangular with a slightly tapered bottom, enhancing stability when standing.
The packaging is a folding carton made of smooth, single-layer paperboard. It features a clean, flat construction with precise edges and folds. The exterior is predominantly a soft yellow color with a matte finish, giving it a light and airy appearance. The front displays the product name 'THE GLOW BLEND' in bold, modern typography, with the brand name 'INNERMOST' positioned prominently above it. The design includes simple graphics that enhance the product's appeal without overwhelming the viewer. The sides of the box contain additional text about the benefits of the product over three months, presented in a clear, easy-to-read format. The overall shape is rectangular with a standard box structure, and there are no visible signs of wear or damage.
The image features a collection of packaging items including two stand-up pouches and a bottle. The pouches are made of flexible material, likely plastic or a composite, with a smooth surface and vibrant pink color. They have a resealable top and are printed with bold graphics and text. The bottle is clear with a simple design, showcasing its contents, and has a screw-on cap. The overall appearance is modern and appealing, aimed at health-conscious consumers.
The image features a collection of retail packaging items including several pouches and a bottle. The pouches are made of flexible material, likely a type of plastic or composite film, with a matte finish and a resealable top. They are printed in a light blue color with white text and graphics. The bottle is clear, made of plastic, and has a simple design with a screw-on cap. The overall appearance is clean and modern, suitable for health and wellness products.
The packaging is a rectangular, upright box made of smooth, single-layer paperboard. It features clean, precise edges and folds, indicative of a folding carton. The exterior is predominantly light blue with white accents, showcasing a modern design. The front displays the product name 'THE HYDRATE BLEND' prominently, with a subtitle indicating it is a complete electrolyte blend. The box has a matte finish, giving it a premium appearance. The sides are adorned with nutritional information and usage instructions, printed in a clear, legible font.
The packaging is a rectangular folding carton made from smooth, single-layer paperboard. It features a clean, flat construction with precise edges and folds. The exterior is predominantly yellow with a matte finish, giving it a light and modern appearance. The front displays the brand name 'INNERMOST' prominently at the top, along with the product name 'THE GLOW BLEND' in a bold, stylized font. There are additional details about the product, including '30 SERVINGS' and 'UNFLAVOURED' in smaller text. The sides of the carton include nutritional information and usage instructions, printed in a contrasting color for readability.
About the Brand
Innermost Global operates within the health and wellness sector, focusing on science-backed supplements and nutritional blends. The company utilizes a direct-to-consumer model, leveraging modern design principles in both product development and packaging strategy.
Packaging at Innermost Global is characterized by the use of folding cartons for capsules and blends, and flexible stand-up pouches for protein powders. Their branding emphasizes clarity, color differentiation, and strong shelf impact to support a diverse product line targeting health-conscious consumers. The company’s packaging decisions reflect a balance between premium presentation, logistical efficiency, and emerging sustainability trends in health e-commerce.
Key Differentiator: Innermost Global’s unique differentiator lies in its integration of scientific credibility, modern visual branding, and social responsibility initiatives—reflected consistently across its packaging formats.
Design System
Visual Style
Typography is modern and highly legible, with sans-serif fonts and bold weights for product names and key information. The color palette is vibrant but controlled, utilizing distinct pastels and accents for each product line to aid differentiation. Overall aesthetic is minimalist, clean, and health-centric.
Brand Identity
The INNERMOST logo and brand name are consistently positioned on all packaging, with product names in prominent placement. Iconography is minimal, relying instead on typographic hierarchy and color blocks. Visual consistency is maintained through strict alignment, spacing, and repeated structural elements.
Packaging Design
Material selection includes recyclable paperboard for cartons and composite flexible films for pouches, prioritizing form stability and shelf presence. Structural design is straightforward, favoring rectangular cartons and stand-up pouches for stackability and consumer convenience. Design decisions reflect a balance between premium appearance and cost-effective manufacturing.
User Experience
Packaging supports the customer journey by providing clear, concise information, resealable features for convenience, and visual cues for product selection. The unboxing experience is enhanced by tactile matte finishes and color-coordinated design, reinforcing brand trust and repeat purchase intent.
Company Metrics
Business insights for Innermost Global based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious consumers, athletes, and wellness-focused individuals seeking premium supplements in the UK and international D2C markets.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Innermost Global based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Innermost Global use for supplements?
Innermost Global utilizes folding carton boxes for capsules and blends, alongside flexible stand-up pouches for protein powders and select wellness products. Both formats feature resealable options, premium finishes, and clear on-pack information.
How does Innermost Global address sustainability in its packaging?
Current packaging emphasizes recyclability through paperboard cartons and some flexible film pouches, but there is limited public data on the use of advanced sustainable materials, compostability, or closed-loop systems.
How does the packaging design support the brand’s health and wellness positioning?
Packaging leverages a clean, modern aesthetic with high legibility, consistent color coding, and clear product information, supporting a science-driven and trustworthy brand image.
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