ILashes packaging
ILashes specializes in direct-to-consumer beauty products, offering a diverse range of false eyelashes through its online platform. Their packaging strategy leverages branded, visually engaging formats designed for both retail impact and efficient e-commerce fulfillment.
Packaging Portfolio
ILashes employs a multi-format packaging strategy comprising branded retail shopping bags, folding carton boxes, and rigid boxes with transparent display windows. Materials range from coated paperboard for folding cartons to chipboard for premium rigid packaging, with structural designs engineered for both shelf presence and shipping durability. The inclusion of seasonal graphics and playful typography reflects an adaptable approach to branding, while clear windows on rigid boxes enhance product visibility. Packaging choices prioritize lightweight, protective solutions suited to e-commerce logistics and in-person retail alike.
The packaging is a flat, rectangular folding carton with a smooth, single-layer paperboard construction. It features a vibrant orange color with a playful design, including a cartoonish hand holding a pumpkin and a drink, along with Halloween-themed elements like bats. The edges are clean and precise, indicating a well-constructed fold. The overall appearance is lightweight and suitable for retail display.
The packaging is a pink retail shopping bag with a smooth, flat construction. It features a simple design with a white logo and text printed on the front. The bag has a rectangular shape with dimensions approximately 23 cm wide, 18 cm tall, and 10 cm deep. The handles are likely made of a sturdy material, providing support for carrying. The overall appearance is clean and modern, suitable for retail use.
The packaging is a pink retail shopping bag made from a sturdy paper material. It features a rectangular shape with dimensions of approximately 23 cm in width, 18 cm in height, and 10 cm in depth. The bag has a smooth surface with a matte finish and is equipped with two handles made from a matching pink material. The front of the bag displays a playful white text graphic that reads 'IT'S A SPEND MY MONEY ON LASH SUPPLIES TYPE OF DAY' along with the brand name 'iLASH' at the bottom.
The packaging features a sturdy, thick chipboard construction with a luxurious appearance. It has a glossy pink exterior with a clear plastic window showcasing the magnetic lashes inside. The box is designed to open from the top, revealing a tray that holds the lashes securely in place. The edges are cleanly cut, and the box has a premium feel, indicative of a high-quality product.
The packaging consists of three clear rigid boxes that house false eyelashes. Each box has a transparent plastic exterior, allowing visibility of the product inside. The boxes are rectangular with smooth edges and feature a hinged lid that opens to reveal the eyelashes. The interior has a molded insert that holds the lashes securely in place. The overall appearance is sleek and modern, with a luxury feel due to the clear material and structured design.
The packaging consists of a folding carton box with a smooth, flat construction, featuring a predominantly white exterior with soft pink accents. The box has a clean, precise fold and a top flap that opens to reveal an inner pouch. The inner pouch is a single-use product, designed to hold eye patches and is made of a glossy, flexible material. The overall design is elegant and modern, appealing to a beauty-conscious audience.
About the Brand
ILashes operates as an e-commerce retailer focusing on affordable false eyelashes, targeting beauty-conscious consumers seeking quality and variety. Their packaging employs a mix of branded shopping bags, folding cartons, and rigid boxes to align with industry standards for product protection and brand presentation.
The company’s packaging solutions are tailored to the demands of the beauty & cosmetics sector, balancing cost efficiency with retail aesthetics. Materials such as sturdy paperboard and rigid chipboard are selected for protection and shelf appeal, while clear branding and playful seasonal designs reinforce the brand’s market positioning. The D2C model enables direct feedback on packaging usability, further informing iterative design updates.
Key Differentiator: ILashes differentiates itself through a combination of affordable pricing, diverse lash styles, and branded packaging that enhances consumer experience at both point of sale and unboxing.
Design System
Visual Style
Typography emphasizes modern sans-serif fonts with playful, bold accents; color palette centers on pinks, whites, and vibrant seasonal hues. Overall aesthetic is clean, contemporary, and visually engaging to appeal to a beauty-focused demographic.
Brand Identity
Consistent use of the iLash logo and brand name across all packaging formats, with supporting iconography and graphic elements tailored to seasonal promotions. Visual consistency is maintained through cohesive color schemes and prominent logo placement, enhancing brand recall.
Packaging Design
Material selection balances protective qualities and cost efficiency, with folding cartons and rigid boxes engineered for product security and display. Structural designs often incorporate transparent elements and secure trays to showcase and protect lashes. Seasonal and playful graphics support marketing campaigns while retaining core brand identity.
User Experience
Packaging is designed to streamline the unboxing process, offering easy access to products and enhancing the emotional impact through visually appealing graphics and tactile materials. The approach supports a positive customer journey from online order through delivery, reinforcing brand trust and driving repeat engagement.
Company Metrics
Business insights for ILashes based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Beauty-conscious consumers in the USA and Sweden seeking affordable, quality false eyelashes through online shopping platforms.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for ILashes based on industry standards and best practices
Frequently Asked Questions
What types of packaging does ILashes use for its products?
ILashes utilizes a variety of packaging formats including retail shopping bags, folding carton boxes, and rigid boxes with clear windows. These solutions are selected based on product type, balancing protection, cost, and visual branding.
How does ILashes ensure product safety during shipping?
Packaging structures such as rigid boxes and well-constructed folding cartons are employed to secure lashes and accessories during transit, minimizing damage and ensuring products arrive in optimal condition.
Is sustainability considered in ILashes packaging choices?
While some packaging uses recyclable paperboard and paper bags, the use of plastic windows and rigid plastics in certain boxes limits overall sustainability. There is potential for further improvement in eco-friendly materials.
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