Human Scales packaging
Human Scales is a Swedish apparel retailer specializing in mid- to high-end fashion for men and women, with a focus on sustainability in both product and packaging. The brand employs premium rigid boxes, branded dust bags, and corrugated shipping boxes to ensure a cohesive and protective packaging experience for its online customers.
Packaging Portfolio
Human Scales deploys a hybrid packaging system combining luxury rigid chipboard boxes, branded cotton dust bags, and robust corrugated shipping cartons. The primary product packaging—rigid boxes—features a minimalist, matte finish and precise construction, often paired with custom-printed fabric pouches for shoes and accessories. Outbound logistics utilize kraft corrugated boxes with branded tape, optimizing both product protection and brand recognition. Material selection favors recyclability and tactile quality, with structural choices aimed at reducing damage in transit while enhancing the end-user's unboxing experience.
The packaging consists of a thick, sturdy box with a premium appearance, featuring a smooth, matte gray exterior. The box has clean, precise edges and a luxurious feel, indicative of high-quality chipboard construction. It is accompanied by a cotton dust bag for the shoes, which has a simple circular logo printed on it. The overall presentation suggests a focus on elegance and protection for the contents.
The packaging consists of a thick, sturdy box made of chipboard, featuring a premium kraft exterior. The box has a clean, rectangular shape with a smooth finish. It is accompanied by a fabric drawstring bag and a smaller item wrapped in paper, suggesting a gift or luxury presentation. The box has a circular logo printed in a contrasting color, enhancing its aesthetic appeal.
The packaging consists of a sturdy brown corrugated box with a visible fluted inner layer. The box has a rectangular shape with clean edges and is secured with a branded tape that features the text 'Human Scales' in a repeated pattern. The tape is white with black text, contrasting with the kraft exterior of the box.
The packaging consists of a sturdy rectangular box made of thick chipboard, featuring a smooth surface with a matte finish. The box is predominantly gray with a minimalist design, showcasing a circular logo in the center. The edges are clean and well-defined, indicating high-quality construction. The box is accompanied by a fabric shoe bag, which is off-white and features a drawstring closure, adding a functional element to the packaging.
The packaging consists of a thick, sturdy box with a premium appearance. The box is rectangular in shape, featuring a smooth, matte gray exterior. The edges are clean and precise, indicating high-quality construction. The box is accompanied by a fabric drawstring pouch, which is cream-colored and made of a soft material, likely cotton. The overall presentation suggests a luxury product.
About the Brand
Human Scales operates as a direct-to-consumer e-commerce brand in the fashion industry, offering a curated selection of jackets, sweaters, shoes, and gloves. The company emphasizes sustainable materials and positions itself in the premium apparel segment. Packaging plays a crucial role in reinforcing the brand's commitment to quality, protection, and eco-conscious practices.
With a small, agile team, Human Scales leverages custom rigid boxes, branded dust bags, and high-quality corrugated shipping cartons to deliver a luxury unboxing experience while maintaining product integrity during transit. The packaging approach is characterized by minimalist branding and consistent visual identity, aligning with the brand's Scandinavian aesthetic and target demographic. Attention to both customer experience and environmental impact distinguishes Human Scales' packaging strategy in a crowded market.
Key Differentiator: The integration of luxury packaging formats with sustainable material choices and a minimalist, brand-centric design sets Human Scales apart in the sustainable fashion segment.
Design System
Visual Style
The visual design system emphasizes minimalist typography with sans-serif fonts, a subdued grayscale and kraft color palette, and a clean, Scandinavian-inspired layout. The overall aesthetic is understated, premium, and modern.
Brand Identity
Brand identity is reinforced through consistent use of the Human Scales logo on both boxes and dust bags, with a focus on circular motifs and restrained iconography. Visual consistency is achieved via repeated branding elements and a cohesive color scheme across all packaging formats.
Packaging Design
Material choices prioritize rigid chipboard for primary packaging and kraft corrugated fiberboard for shipping, with cotton or canvas dust bags for added protection. The structural philosophy centers on durability, minimalism, and reusability, supporting both premium perception and sustainability objectives.
User Experience
The packaging system is designed to deliver a high-impact, memorable unboxing moment that aligns with the brand's luxury positioning. Protective elements, such as dust bags and rigid structures, ensure product integrity while branded visuals and tactile materials reinforce customer trust and elevate the post-purchase experience.
Company Metrics
Business insights for Human Scales based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Fashion-conscious consumers in Europe and globally seeking premium, sustainable apparel and footwear with an emphasis on ethical materials and refined design.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Human Scales based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Human Scales use for its products?
Human Scales primarily utilizes rigid boxes for footwear and accessories, often paired with branded fabric dust bags for added protection and premium presentation. For shipping, they employ sturdy corrugated boxes with branded tape, ensuring both product safety and consistent brand visibility throughout the logistics process.
How does Human Scales address sustainability in its packaging?
The company prioritizes recyclable and reusable materials such as rigid chipboard boxes, cotton dust bags, and kraft corrugated shipping boxes. While luxury elements are prioritized, there is clear intent to minimize environmental impact by selecting materials with lower ecological footprints.
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