Hilton Herbs packaging
Hilton Herbs specializes in natural supplements for pets and animals, utilizing a direct-to-consumer model with a strong emphasis on quality and safety. Their packaging approach leverages modern flexible formats and branded, visually distinctive solutions designed to protect a diverse product line.
Packaging Portfolio
Hilton Herbs employs a multi-format packaging portfolio including flexible stand-up pouches, rigid plastic containers with handles, and folding paperboard cartons. Their flexible pouches often feature multi-layer materials combining kraft paper and plastic linings for moisture resistance, while rigid containers are chosen for bulk products requiring enhanced durability. Carton boxes utilize vibrant graphics and matte finishes to support retail shelf presence. All packaging formats are optimized for resealability, stability, and clear product labeling, reflecting a balance between logistics efficiency and consumer usability.
The packaging is a stand-up pouch made from a flexible material, featuring a resealable top. The front displays a vibrant design with a dark background and colorful graphics, including illustrations of herbs and a horse. The product name 'Herballs No. 4' is prominently featured, along with flavor details and branding elements.
The packaging is a folding carton made of single-layer paperboard, featuring a smooth surface with a matte finish. It has a rectangular shape with clean, precise edges and folds. The front displays vibrant graphics, including illustrations of animals and a prominent logo. The top has a tuck flap closure, ensuring secure packaging. The overall design is colorful and appealing, aimed at attracting consumers in a retail environment.
The packaging is a large plastic container with a handle, featuring a screw-on cap. The container is predominantly white with a colored label wrapped around it. The label displays a dark purple background with the product name and brand prominently featured. There are images of animals and colorful graphics that suggest the product's purpose. The overall shape is rectangular with rounded edges, designed for easy handling.
The packaging is a flat, stand-up pouch made of a multi-layer material that combines a kraft paper exterior with a plastic lining. The front features a large image of a horse silhouette against a blue background, with the brand name 'Hilton Herbs' prominently displayed at the top. The design includes colorful icons indicating product certifications and features. The edges are sealed, and the top has a resealable zipper closure.
The packaging is a stand-up pouch made of a composite material that appears to combine kraft paper and a plastic lining. The pouch has a flat bottom allowing it to stand upright. The front features a large graphic with a dark blue background, displaying the product name 'Herballs No. 1 Oregano & Mint' in white and green text. There are illustrations of herbs and a horse silhouette. The top of the pouch has a resealable zipper closure. The overall design is clean and modern, with a matte finish.
The packaging is a stand-up pouch made from a flexible material that allows it to maintain an upright position. It features a resealable top, which is common in flexible packaging. The front has a glossy finish with vibrant colors and graphics, including a prominent logo and product name. The overall shape is rectangular with a slight taper towards the bottom, enhancing stability when standing.
About the Brand
Hilton Herbs, based in Somerset, UK, provides expertly formulated herbal supplements for a range of animals including horses, dogs, cats, and birds. With over thirty years' experience, the company leverages certified herbalists and veterinarians to inform both product development and packaging strategy. Their packaging portfolio is structured to ensure product integrity, regulatory compliance, and strong brand recognition.
Hilton Herbs maintains strict quality control over its supply chain and packaging operations, reflecting UFAS accreditation for animal feed safety. The brand’s choice of flexible pouches, rigid containers, and folding cartons demonstrates a focus on both logistics efficiency and consumer presentation. Product labels emphasize transparency and clear ingredient sourcing, supporting customer trust and ease of use across international markets.
Key Differentiator: The integration of veterinary expertise, natural ingredient focus, and regulatory compliance into packaging design sets Hilton Herbs apart in the animal supplement sector.
Design System
Visual Style
Typography emphasizes clean, sans-serif fonts for readability, paired with a color palette of natural earth tones, deep blues, and vibrant accent hues. Visual elements incorporate animal silhouettes and botanical graphics, supporting a natural, science-driven aesthetic.
Brand Identity
The Hilton Herbs logo is prominently placed on all packaging, accompanied by consistent use of product names and certification icons. Iconography and color schemes maintain high visual consistency across formats, reinforcing brand recognition.
Packaging Design
Material selection combines flexible laminates, kraft exteriors, and recyclable plastics for optimal product protection and shelf life. Structural design is focused on resealable closures, stand-up stability, and ergonomic handling, with graphics tailored to communicate product benefits and usage clearly.
User Experience
Packaging is designed for intuitive unboxing with resealable features to maintain product freshness post-purchase. Clear labeling and visual cues guide the customer journey, supporting informed decision-making and reinforcing Hilton Herbs’ commitment to transparency and animal welfare.
Company Metrics
Business insights for Hilton Herbs based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Pet owners seeking natural, science-backed health solutions for horses, dogs, cats, and birds, with a focus on premium and health-conscious consumers in the UK and global markets.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Hilton Herbs based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Hilton Herbs use for its products?
Hilton Herbs primarily utilizes flexible stand-up pouches, rigid plastic containers with handles, and folding carton boxes. Each format is selected based on the product’s physical properties, storage requirements, and consumer usability.
How does Hilton Herbs address sustainability in its packaging?
The company incorporates multi-layer materials including kraft paper and recyclable plastics in its pouches and cartons, reflecting an effort to balance product protection with reduced environmental impact. However, the use of composite materials may limit full recyclability in some regions.
How does the packaging support Hilton Herbs’ brand identity?
Packaging features consistent brand elements such as the Hilton Herbs logo, distinctive color palettes, and animal-themed graphics. Labels clearly communicate product benefits and certifications, reinforcing the brand’s positioning as a premium natural supplement provider.
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