Hiatus Store packaging
Hiatus Store is a Malmö-based fashion retailer offering contemporary clothing and accessories from leading brands, both online and in-store. Their packaging strategy integrates a mix of branded retail cartons and plastic bags, balancing product protection, brand presentation, and logistical efficiency.
Packaging Portfolio
Hiatus Store utilizes a diverse packaging portfolio, including folding carton boxes for retail shelf presentation, kraft paperboard cartons for eco-aligned products, and transparent plastic bags with branded headers for smaller accessories and sticker packs. The packaging formats reflect a strategic balance between visual merchandising, product protection, and operational efficiency. Brand consistency is maintained through the prominent display of partner logos and standardized graphic elements, while the use of recyclable paperboard materials in some cartons indicates an incremental shift towards sustainability.
The packaging is a folding carton with a smooth, flat construction. It features a predominantly white exterior with a matte finish, accented by a brown, curved design element that wraps around the side. The edges are clean and precise, indicating high-quality manufacturing. The top has a cut-out for easy access to the product inside, and the overall shape is rectangular with a slight taper towards the top.
The packaging consists of a smooth, flat, single-layer paperboard carton with clean edges and folds. The carton is primarily a soft beige color with a matte finish, featuring minimalistic design elements. The front displays the product name 'Earl of East' prominently, along with the description 'Cleansing Bar' in a smaller font. The overall appearance is sleek and modern, suitable for retail display. The box is open at the top, showcasing the bar of soap inside, which has a textured surface with the brand name embossed.
The packaging is a square, folding carton made from a single layer of brown kraft paperboard. It features a smooth surface with clean edges and precise folds. The top of the box has a circular label prominently displayed, which includes colorful graphics and text. The box appears to have a lightweight construction, typical of retail packaging for consumer products.
The packaging is a square folding carton made of a single layer of paperboard. It has a smooth, flat construction with clean edges and folds. The exterior is kraft brown, giving it a natural appearance. The top features a circular label with vibrant orange and white graphics, including the product name and branding. The edges are neatly folded, and there are no visible fluted layers, indicating it is not corrugated. The box appears lightweight and is designed for retail display.
The packaging consists of a transparent plastic bag that contains various stickers. The bag is sealed at the top and features a brown kraft paper header with the brand name 'carhartt' printed in bold black letters. The stickers inside are colorful and feature various designs, including text and graphics.
About the Brand
Hiatus Store curates a diverse selection of apparel, footwear, and accessories from well-known brands, positioning itself in the mid to high-end fashion segment. The company emphasizes a cohesive in-store and online experience, with packaging solutions tailored to multiple product categories. Packaging is often co-branded, reflecting the aesthetic standards of partner brands as well as practical retail requirements.
The packaging portfolio spans retail folding cartons, kraft boxes, and transparent plastic bags with branded headers. These choices enable efficient product display and safe shipping, while supporting the store's strategy of leveraging recognizable brand imagery. Packaging frequently showcases partner brand logos and visual identities, reinforcing product authenticity and aligning with consumer expectations for branded goods. While some sustainability initiatives are present, such as kraft paperboard usage, the continued reliance on plastics for certain items indicates room for further environmental optimization.
Key Differentiator: Hiatus Store distinguishes itself through its multi-brand packaging approach, utilizing both custom and partner-branded solutions to enhance retail appeal and maintain flexibility across a broad product range.
Design System
Visual Style
Modern sans-serif typography, a neutral color palette dominated by white, kraft brown, and muted accent colors, and a minimalist, functional layout that prioritizes product visibility.
Brand Identity
Frequent use of partner brand logos and clear product labeling, limited use of proprietary iconography, and adherence to visual consistency through standardized font weights and geometric patterns.
Packaging Design
Preference for recyclable paperboard and kraft cartons for primary packaging, with simple, robust structures designed for efficient stacking, retail display, and moderate protection. Plastic bags are used selectively for lightweight or small-format items.
User Experience
Packaging supports an intuitive customer journey, with easy-open features and clear product presentation enhancing both in-store and online unboxing experiences. The design approach underscores authenticity and quality, reinforcing brand trust at the point of receipt.
Company Metrics
Business insights for Hiatus Store based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Style-conscious consumers seeking mid to high-end branded apparel and accessories, both in Malmö and across Sweden via e-commerce.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Hiatus Store based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Hiatus Store primarily use?
Hiatus Store employs a mix of folding carton boxes, kraft paperboard cartons, and plastic bags with branded headers, tailored to the specific requirements of apparel, accessories, and small goods.
How does Hiatus Store balance branding and logistics in its packaging?
The store leverages co-branded packaging that aligns with supplier brand guidelines, ensuring high shelf appeal while maintaining packaging formats that are efficient for shipping and in-store display.
What sustainability practices are reflected in Hiatus Store’s packaging choices?
Sustainability is addressed through the use of recyclable kraft cartons and minimalistic designs for some products, but the presence of plastic packaging indicates a moderate overall sustainability score.
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