HeyLO! packaging
HeyLO! specializes in low-carb, keto-friendly baked goods, utilizing vibrant and modern packaging solutions to reinforce their health-centric brand. Their packaging emphasizes freshness, convenience, and strong visual identity across flexible pouches and carton formats.
Packaging Portfolio
HeyLO! employs a diversified packaging portfolio focused on flexible stand-up pouches with resealable zippers for granolas and bars, clear plastic bags for wraps and flatbreads, and paperboard cartons for crackers. These structures are designed for retail visibility, ease of handling, and product protection. The predominant use of vibrant, color-blocked graphics and prominent nutritional labeling enhances both shelf appeal and consumer trust. Materials are chosen for their barrier properties to preserve freshness, though the overall reliance on flexible plastics highlights an area for further sustainable innovation.
The image features a variety of food packaging items, including bags and wrappers for baked goods and snacks. The packaging is predominantly yellow with vibrant graphics and clear branding. Each item displays the 'HEY LO' logo prominently, with images of the products visible through transparent sections in some bags. The overall design is colorful and appealing, aimed at attracting consumers.
The packaging consists of several items, including a bag of wraps, a bag of flatbreads, and a box of crackers. The wraps are in a transparent plastic bag with a yellow header, while the flatbreads are in a similar bag. The box of crackers is made of paperboard with a smooth finish and features a colorful design. Each item has clear branding and nutritional information displayed prominently.
The packaging consists of two stand-up pouches, one labeled 'OLD' and the other 'NEW'. Both pouches are made from a flexible material that allows them to stand upright. The 'OLD' pouch is orange with a matte finish, while the 'NEW' pouch has a vibrant design featuring a mix of orange and yellow with a glossy finish. Each pouch has a clear window that showcases the granola inside. The edges are sealed, and the top has a resealable zipper for convenience.
The packaging consists of a flexible film wrapper that encases the snack bars. It features a vibrant yellow background with purple and white text. The design includes images of the product, emphasizing its flavor (Choco Ginger) and dietary attributes (lower carb, vegan, gluten-free, keto-friendly). The overall appearance is colorful and eye-catching, aimed at attracting consumers in a retail environment.
The packaging is a stand-up pouch made from a flexible material, featuring a vibrant color scheme with a bright blue background and bold, colorful graphics. The front showcases the product name 'HEY LO!' in large, playful font, with additional information about the product prominently displayed. The pouch has a resealable top, allowing for easy access and storage. The overall design is eye-catching and designed for retail visibility.
The packaging consists of two flexible pouches, one labeled as 'OLD' and the other as 'NEW'. The 'OLD' pouch is a dark brown color with a matte finish, featuring a window that shows the granola inside. The 'NEW' pouch is brighter, primarily white with vibrant colors, and has a glossy finish. Both pouches have a resealable top and are designed for retail display.
About the Brand
HeyLO! delivers freshly-baked, low-carb breads, snacks, and baked goods directly to consumers, targeting the growing market of health-conscious individuals seeking keto and low-carb alternatives. The company integrates a robust branding strategy with packaging that highlights nutritional information and product freshness.
Operating primarily through a direct-to-consumer model, HeyLO! has established a strong digital presence and leverages packaging as a key touchpoint for communicating its health and lifestyle positioning. Their packaging portfolio includes resealable, stand-up pouches and carton boxes, each designed for both retail presentation and protection during transit. Visual consistency, clear labeling, and consumer-friendly formats are central to their approach.
Key Differentiator: HeyLO! stands out for its consistent use of bold, playful branding on flexible packaging formats, prioritizing both shelf impact and user convenience while supporting a 5-day freshness guarantee.
Design System
Visual Style
Typography relies on bold, rounded sans-serif fonts with high readability. The color palette is vibrant, featuring yellows, blues, oranges, and purples for immediate shelf impact. The overall aesthetic is playful, modern, and health-oriented.
Brand Identity
Consistent and prominent 'HEY LO!' logo usage appears front-and-center on all packaging. Iconography includes health markers (keto, vegan, gluten-free) for quick consumer recognition. Visual consistency is maintained through repeating color themes and clear labeling across SKUs.
Packaging Design
Material choices center on flexible plastic films for resealability and barrier protection, with supplementary use of clear windows and paperboard for select SKUs. Structural design emphasizes consumer convenience, shelf presence, and product security.
User Experience
Packaging supports the customer journey by offering resealable features for portion control and freshness, clear on-pack claims (nutritional and dietary), and visual cues that align with the brand's healthy living narrative. The unboxing experience is carefully curated to reinforce quality and brand trust.
Company Metrics
Business insights for HeyLO! based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious consumers seeking low-carb, keto-friendly, and high-protein baked goods, primarily in the UK direct-to-consumer e-commerce market.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for HeyLO! based on industry standards and best practices
Frequently Asked Questions
What types of packaging does HeyLO! use for its products?
HeyLO! primarily utilizes flexible stand-up pouches with resealable features for granola and snacks, complemented by carton boxes for products like crackers and transparent plastic bags for baked goods.
How does HeyLO! ensure product freshness in its packaging?
The company employs resealable packaging formats that maintain product integrity and freshness for up to five days, supporting their freshness guarantee and enhancing the consumer experience.
Is HeyLO! packaging sustainable?
HeyLO! uses flexible plastic and paperboard materials. While resealable pouches offer convenience and freshness, the level of recyclability depends on regional capabilities and specific material choices; there are opportunities for further improvement in sustainability.
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