Hey Nutrition packaging
Hey Nutrition is a UK-based provider of health supplements specializing in clinically-formulated products for wellness. Their packaging strategy centers on modular plastic bottles with a clean, consistent design that reinforces brand trust and product clarity.
Packaging Portfolio
Hey Nutrition’s packaging portfolio is characterized by uniform, cylindrical PET or HDPE bottles with secure screw-on closures, tailored for supplement containment and protection. The use of opaque plastics addresses product sensitivity to light and supports regulatory requirements. Labels employ paper or synthetic substrates with a matte or gloss finish, providing high legibility and differentiation through consistent color schemes for each product line. The absence of secondary packaging (e.g., cartons or premium unboxing elements) reflects an emphasis on cost efficiency and streamlined fulfillment, while still maintaining a professional, shelf-ready appearance.
The packaging is a cylindrical bottle made of opaque plastic, featuring a white screw-on cap. The label is predominantly purple with white text, showcasing the product name 'Collagen Complex' prominently. Surrounding the product name are circular icons representing key ingredients: Hydrolysed Marine Collagen, Hyaluronic Acid, Sea Kelp Extract, and Biotin. The overall design is clean and modern, with a focus on the nutritional benefits of the product.
The packaging consists of three cylindrical bottles, each with a white body and a colored label. The labels feature a smooth, flat construction without any visible fluted layers, indicating they are made from single-layer paperboard. Each bottle has a screw-on cap and displays product information prominently. The labels are designed with a clean aesthetic, featuring a mix of light colors and clear text.
The packaging consists of two cylindrical plastic bottles with screw-on lids. Each bottle has a smooth surface and a matte finish. The labels are prominently displayed on the front, featuring a clean design with a color scheme that differentiates the two products. The labels include product names, descriptions, and nutritional information. The bottles are opaque, likely to protect the contents from light exposure.
The image features three cylindrical bottles with a smooth, glossy finish. Each bottle has a white body with colored labels. The labels are designed with a modern aesthetic, featuring a combination of green, blue, and purple colors. The text is clear and legible, with product names and descriptions prominently displayed. The bottles have a standard screw-on cap, which is common for supplement packaging. The overall appearance is clean and professional, suitable for retail display.
The image shows three bottles of dietary supplements. Each bottle has a cylindrical shape with a white plastic cap. The labels are colorful, with distinct colors for each product. The labels include product names, dosage information, and branding elements. The overall appearance is clean and modern, with a focus on clarity and readability.
The image features three cylindrical bottles, each containing dietary supplements. The bottles are opaque with a smooth surface, typically made from plastic. Each bottle has a screw-on cap, and the labels are affixed to the body of the bottles, displaying product information. The labels feature a clean design with a combination of colors and text that is easy to read.
About the Brand
Hey Nutrition develops and sells a diverse range of nutritional supplements via a direct-to-consumer model, prioritizing transparency and customer satisfaction. The company’s packaging is standardized across product lines, utilizing opaque plastic bottles with screw-on caps and clearly branded, color-coded labels.
The packaging approach uses industry-standard PET or HDPE bottles for product integrity and shelf life, with labels designed for high legibility and immediate brand recognition. This consistent format supports logistical efficiency and strong on-shelf presence, while the visual system leverages color segmentation for product differentiation. Although the core packaging is not overtly premium or tactile, it aligns with sector norms for safety and compliance.
Key Differentiator: Hey Nutrition’s distinguishing factors are its clean, medical-grade design language and strong focus on clarity, which enhances both consumer trust and product navigation within the supplement sector.
Design System
Visual Style
Sans-serif typography, a muted yet health-oriented color palette (whites, greens, purples, blues), and a minimalist, modern aesthetic that favors clarity and legibility.
Brand Identity
Consistent logo placement at the top of each label, standardized use of the 'HEY NUTRITION' wordmark, and product-specific iconography to visually communicate key ingredients and benefits.
Packaging Design
Preference for recyclable PET or HDPE bottles, single-layer wraparound labels, and structural simplicity prioritizing product protection, cost control, and ease of manufacturing.
User Experience
Design supports a frictionless customer journey through clear labeling, straightforward unboxing, and intuitive differentiation between products, fostering trust and repeat purchasing.
Company Metrics
Business insights for Hey Nutrition based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious UK consumers seeking clinically-formulated dietary supplements delivered directly to their homes.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Hey Nutrition based on industry standards and best practices
Frequently Asked Questions
What packaging formats does Hey Nutrition use for its supplements?
Hey Nutrition primarily utilizes cylindrical plastic bottles with screw-on caps and branded, color-coded wraparound labels for all supplement products.
How does Hey Nutrition’s packaging support product safety and integrity?
Opaque plastic bottles minimize light exposure and potential degradation, while secure screw caps and clear labeling help ensure product protection and regulatory compliance during logistics and storage.
Is Hey Nutrition’s packaging sustainable?
Hey Nutrition’s packaging appears to use recyclable plastics and paper labels, though there is limited evidence of advanced eco-friendly initiatives beyond basic recyclability.
Discover other Health companies
Explore more companies in the health industry and their packaging strategies
Comvita
Health
Comvita is a New Zealand-based company specializing in high-quality Mānuka honey and natural health products. Established in 1974, it aims to connect people with the healing power of nature.
Bio-Synergy
Health
Bio-Synergy is a UK-based company specializing in health and fitness products, including nutritional supplements and DNA testing kits. Their mission is to support individuals in achieving their health and fitness goals through innovative products and personalized insights.
EVO Nutrition
Health
EVO Nutrition specializes in premium health supplements, providing a wide range of vitamins and nutritional products to support well-being.