Hayati Lashes packaging
Hayati Lashes specializes in DIY false eyelashes, offering a curated selection of lash kits and accessories. Their packaging strategy emphasizes branded folding carton boxes with a high-gloss finish and clear display windows to enhance retail shelf appeal and customer experience.
Packaging Portfolio
Hayati Lashes utilizes custom folding carton boxes constructed from single-layer paperboard, featuring high-gloss finishes and clear plastic windows for product visibility. Packaging formats are consistently rectangular and flat, supporting efficient storage and shipping, while clean folds and precise edges reflect attention to construction quality. Branding is integrated through prominent logo placement, cohesive color palettes (predominantly light purple and white), and minimalistic layouts. These choices align with industry standards for beauty products and are optimized for both retail display and direct-to-consumer e-commerce fulfillment.
The packaging is a flat, rectangular folding carton made from single-layer paperboard. It features a smooth, white exterior with a glossy finish. The front has a clear plastic window that showcases the lashes inside. The edges are clean and precise, indicating a well-constructed design. The top flap is folded down and secured, while the bottom is also folded to create a sturdy base. The overall appearance is lightweight yet durable, suitable for retail display.
The packaging is a rectangular folding carton made of smooth, single-layer paperboard. It features a light purple exterior with a glossy finish. The front has a clear plastic window that showcases the contents, which are clusters of lashes. The edges are cleanly folded, and the overall construction appears precise and sturdy. The back of the box likely contains product information and instructions, although this is not visible in the image.
The packaging is a folding carton made from single-layer paperboard. It features a smooth, flat construction with clean edges and folds. The exterior is predominantly light purple with a glossy finish, enhancing its visual appeal. The front showcases a transparent window that allows visibility of the lash clusters inside. The packaging is designed to be lightweight and is intended for retail display.
The packaging is a flat, rectangular box made of smooth, single-layer paperboard. It has clean, precise edges and folds, typical of retail packaging. The exterior is white with a textured finish, giving it a premium feel. Inside, the box contains multiple rows of false eyelashes, organized by length, with clear labeling indicating 'SHORT' and 'LONG'. The overall design is minimalistic and elegant.
The packaging is a rectangular folding carton made from single-layer paperboard. It features a smooth, flat construction with clean edges and precise folds. The exterior is predominantly light purple with white accents, showcasing a glossy finish. The front displays a clear window that allows visibility of the lash clusters inside, along with printed text detailing product features. The top flap is designed to tuck securely into place, ensuring the contents remain protected.
About the Brand
Hayati Lashes operates in the beauty sector with a focus on direct-to-consumer sales of DIY false eyelashes, lash tools, and adhesives. The company leverages custom folding carton packaging to reinforce product quality and brand identity, targeting consumers seeking a professional lash look at home.
The brand's packaging approach utilizes rigid, single-layer paperboard cartons with high-gloss finishes and prominent clear plastic windows, facilitating both product protection and attractive presentation. Consistent color schemes and modern typography align packaging design with the broader brand aesthetic. Packaging is designed for both e-commerce and retail environments, with a balance between visual impact and functional protection.
Key Differentiator: The integration of branded, windowed carton packaging with cohesive visual language sets Hayati Lashes apart, supporting both unboxing satisfaction and strong brand recognition in the DIY beauty segment.
Design System
Visual Style
Modern sans-serif typography paired with soft pastel color palettes (notably light purple and white) and a high-gloss finish, yielding a polished, contemporary aesthetic typical of premium beauty brands.
Brand Identity
Brand logos and product names are consistently positioned on the front panel, supported by concise taglines and clear, elegant iconography. Visual elements are unified across SKUs, ensuring cohesive shelf and digital presence.
Packaging Design
Primary material is paperboard with selective use of clear plastic windows, prioritizing product visibility and lightweight structure. Structural design emphasizes fold precision and sturdy yet slim profiles to balance protection with cost efficiency.
User Experience
Packaging facilitates a positive customer journey through easy-open flaps, organized product arrangement, and high visual appeal upon unboxing. Clear labeling and display windows aid product identification and selection, enhancing both online and in-person purchasing experiences.
Company Metrics
Business insights for Hayati Lashes based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Beauty consumers seeking at-home, professional-quality lash solutions, with a focus on convenience, quality, and online shopping.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Hayati Lashes based on industry standards and best practices
Frequently Asked Questions
What packaging materials does Hayati Lashes primarily use?
Hayati Lashes primarily utilizes single-layer paperboard folding cartons with a glossy exterior finish and clear plastic display windows for most product formats.
How does the packaging design support the brand experience?
Packaging design incorporates consistent color schemes, modern typography, and prominent logo placement to reinforce brand identity, while clear windows and organized interiors enhance the unboxing and product selection experience.
Is the packaging recyclable or sustainable?
While the paperboard carton component is typically recyclable, the use of clear plastic windows may limit full recyclability, resulting in a moderate sustainability profile.
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