Food & Drink

    Grup Ametller Origen packaging

    Grup Ametller Origen is a leading Spanish food and beverage company specializing in fresh, locally sourced products. Their packaging strategy prioritizes sustainability and functionality, with a focus on eco-friendly materials and consumer convenience.

    Flexible Packaging
    Other
    Carton Boxes
    Bags

    Packaging Portfolio

    Grup Ametller Origen's packaging portfolio incorporates flexible stand-up pouches with resealable features, kraft-paper composites with clear product windows, and single-layer carton boxes for prepared meals and snacks. The company also deploys reusable mesh produce bags and paper bags for bread and groceries, emphasizing reduction of single-use plastics. Their selection of materials is data-driven, prioritizing recyclability, durability, and consumer convenience while supporting product visibility and freshness. Packaging formats are tailored for both in-store and e-commerce distribution, ensuring protection and brand consistency across channels.

    Other packaging
    Other

    The packaging consists of a set of reusable mesh bags designed for carrying fruits and vegetables. The bags are made from a light, breathable mesh material that allows visibility of the contents. They are gathered at the top with a drawstring closure for easy access. The packaging includes a cardboard header that is folded and secured, displaying product information and branding elements. The header is printed with dark brown text on a lighter background, featuring the brand name and product details.

    Material:Premium materials
    Use Case:Other for food & drink products
    Carton Boxes packaging
    Carton Boxes

    The image features several types of packaging. The primary packaging is a series of retail cartons for meat products, characterized by smooth, flat construction without fluted layers. They have a clean, precise design with a light-colored paperboard finish and visible branding. The cartons are adorned with images of the product and descriptive text. Additionally, there is a flexible plastic packaging for bread, which is transparent and shows the product inside, along with a paper bag for bread that has a rustic appearance. The overall arrangement includes tomatoes, enhancing the food context.

    Material:Premium materials
    Use Case:Carton Boxes for food & drink products
    Bags packaging
    Bags

    The image features a brown paper bag with a matte finish, prominently displaying the brand name 'AMETLLER ORIGEN' at the top. The bag has a simple, clean design with a large graphic of a potato chip and the word 'TRADICIO' printed in bold, black font. Surrounding the bag are various food products packaged in boxes and tins, indicating a retail setting. The items include a variety of food products, some in white cartons and others in blue and brown packaging, suggesting a mix of different brands and types of food.

    Material:Premium materials
    Use Case:Bags for food & drink products
    Flexible Packaging packaging
    Flexible Packaging

    The packaging consists of stand-up pouches made from a flexible material, likely a multi-layer film. Each pouch features a flat bottom that allows it to stand upright. The surface is smooth with a matte finish, and the pouches are designed to be resealable, indicated by a zipper closure at the top. The front of each pouch displays product information and branding elements, while the back likely includes nutritional information and usage instructions.

    Material:Premium materials
    Use Case:Flexible Packaging for food & drink products
    Carton Boxes packaging
    Carton Boxes

    The packaging is a small, rectangular folding carton made of single-layer paperboard. It features a smooth, flat construction with clean edges and folds. The box is predominantly black with white and colored graphics, showcasing product information prominently on the front. The design includes a spoon graphic and nutritional information, indicating its use for a food product. The top flap is slightly opened, suggesting it has been accessed. The overall appearance is lightweight and designed for retail display.

    Material:Premium materials
    Use Case:Carton Boxes for food & drink products
    Flexible Packaging packaging
    Flexible Packaging

    The packaging consists of stand-up pouches made from a composite material that appears to be a combination of kraft paper and plastic. Each pouch features a resealable top and a clear window to showcase the product inside. The pouches are printed with colorful graphics and text, indicating the product type and flavor. The overall design is vibrant and appealing, with a rustic aesthetic due to the kraft paper appearance.

    Material:Premium materials
    Use Case:Flexible Packaging for food & drink products

    About the Brand

    Grup Ametller Origen operates in the Food & Drink sector, delivering fresh produce, prepared meals, and beverages while emphasizing sustainable practices throughout the supply chain. Their packaging portfolio demonstrates a clear commitment to minimizing environmental impact and supporting product freshness.

    The company integrates a range of packaging formats—including flexible pouches, carton boxes, reusable mesh bags, and paper bags—to address diverse product needs. Material selection reflects a preference for recyclable and reusable substrates, supporting both product differentiation and environmental responsibility. Design consistency is maintained across packaging lines, reinforcing brand recognition and transparency of product information.

    Key Differentiator: Ametller Origen’s unique approach lies in their investment in reusable and recyclable packaging formats, combined with strong brand messaging around sustainability and local sourcing.

    Founded:2001
    Website:www.ametllerorigen.com

    Design System

    Visual Style

    Typography emphasizes clear, legible sans-serif fonts paired with earthy color palettes (greens, browns, off-whites) for a natural, approachable aesthetic. Color usage supports product differentiation and eco-friendly cues.

    Brand Identity

    Brand logo and company name are consistently displayed across all packaging, with supporting iconography such as 'ECO' labels and product illustrations. Visual hierarchy prioritizes product information, transparency, and alignment with sustainability messaging.

    Packaging Design

    Material choices favor recyclable paperboard, kraft composites, flexible films, and reusables. Structural designs focus on functionality (stand-up pouches, resealable zippers), product protection, and minimalism to reduce excess materials.

    User Experience

    Packaging is designed for ease of use (resealable, reusable), clear product visibility, and seamless integration into both physical and digital retail environments. The approach reinforces trust and aligns with the brand's sustainability and health-oriented values.

    Company Metrics

    Est. Monthly Revenue:
    $8,250,000 - $10,500,000 annually
    Employees:
    1001-5000
    Business Model:
    B2C
    Industry:
    Food & Drink

    Business insights for Grup Ametller Origen based on available data

    Market Positioning

    Brand Values & Focus

    Sustainability
    Local Sourcing
    Community Engagement
    Health

    Key Competitors

    Veritas
    Ecocesta
    Consum
    Caprabo

    Target Market: Health-conscious consumers in Catalonia seeking fresh, locally sourced products and environmentally responsible packaging solutions.

    Packaging Assessment

    A

    Overall Grade

    80%Average Score
    Unboxing Experience
    80%
    A

    Visual appeal and presentation quality

    Logistics Safety
    78%
    B

    Packaging durability and protection

    Sustainability
    88%
    A

    Eco-friendliness and recyclable materials

    Packaging Costs
    74%
    B

    Cost efficiency and value for money

    Packaging assessment for Grup Ametller Origen based on industry standards and best practices

    Frequently Asked Questions

    What types of packaging materials does Grup Ametller Origen use?

    The company utilizes flexible multi-layer films, kraft-paper composites, single-layer carton boxes, reusable mesh bags, and paper bags, prioritizing recyclable and reusable materials where possible.

    How does Grup Ametller Origen address sustainability in packaging?

    Sustainability is addressed through material selection, such as recyclable cartons and reusable produce bags, and by promoting zero-waste solutions for fresh products.

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