Grup Ametller Origen is a leading Spanish food and beverage company specializing in fresh, locally sourced products. Their packaging strategy prioritizes sustainability and functionality, with a focus on eco-friendly materials and consumer convenience.
Grup Ametller Origen's packaging portfolio incorporates flexible stand-up pouches with resealable features, kraft-paper composites with clear product windows, and single-layer carton boxes for prepared meals and snacks. The company also deploys reusable mesh produce bags and paper bags for bread and groceries, emphasizing reduction of single-use plastics. Their selection of materials is data-driven, prioritizing recyclability, durability, and consumer convenience while supporting product visibility and freshness. Packaging formats are tailored for both in-store and e-commerce distribution, ensuring protection and brand consistency across channels.

The packaging consists of a set of reusable mesh bags designed for carrying fruits and vegetables. The bags are made from a light, breathable mesh material that allows visibility of the contents. They are gathered at the top with a drawstring closure for easy access. The packaging includes a cardboard header that is folded and secured, displaying product information and branding elements. The header is printed with dark brown text on a lighter background, featuring the brand name and product details.
The image features several types of packaging. The primary packaging is a series of retail cartons for meat products, characterized by smooth, flat construction without fluted layers. They have a clean, precise design with a light-colored paperboard finish and visible branding. The cartons are adorned with images of the product and descriptive text. Additionally, there is a flexible plastic packaging for bread, which is transparent and shows the product inside, along with a paper bag for bread that has a rustic appearance. The overall arrangement includes tomatoes, enhancing the food context.

The image features a brown paper bag with a matte finish, prominently displaying the brand name 'AMETLLER ORIGEN' at the top. The bag has a simple, clean design with a large graphic of a potato chip and the word 'TRADICIO' printed in bold, black font. Surrounding the bag are various food products packaged in boxes and tins, indicating a retail setting. The items include a variety of food products, some in white cartons and others in blue and brown packaging, suggesting a mix of different brands and types of food.

The packaging consists of stand-up pouches made from a flexible material, likely a multi-layer film. Each pouch features a flat bottom that allows it to stand upright. The surface is smooth with a matte finish, and the pouches are designed to be resealable, indicated by a zipper closure at the top. The front of each pouch displays product information and branding elements, while the back likely includes nutritional information and usage instructions.

The packaging is a small, rectangular folding carton made of single-layer paperboard. It features a smooth, flat construction with clean edges and folds. The box is predominantly black with white and colored graphics, showcasing product information prominently on the front. The design includes a spoon graphic and nutritional information, indicating its use for a food product. The top flap is slightly opened, suggesting it has been accessed. The overall appearance is lightweight and designed for retail display.

The packaging consists of stand-up pouches made from a composite material that appears to be a combination of kraft paper and plastic. Each pouch features a resealable top and a clear window to showcase the product inside. The pouches are printed with colorful graphics and text, indicating the product type and flavor. The overall design is vibrant and appealing, with a rustic aesthetic due to the kraft paper appearance.
Grup Ametller Origen operates in the Food & Drink sector, delivering fresh produce, prepared meals, and beverages while emphasizing sustainable practices throughout the supply chain. Their packaging portfolio demonstrates a clear commitment to minimizing environmental impact and supporting product freshness.
The company integrates a range of packaging formats—including flexible pouches, carton boxes, reusable mesh bags, and paper bags—to address diverse product needs. Material selection reflects a preference for recyclable and reusable substrates, supporting both product differentiation and environmental responsibility. Design consistency is maintained across packaging lines, reinforcing brand recognition and transparency of product information.
Key Differentiator: Ametller Origen’s unique approach lies in their investment in reusable and recyclable packaging formats, combined with strong brand messaging around sustainability and local sourcing.
Typography emphasizes clear, legible sans-serif fonts paired with earthy color palettes (greens, browns, off-whites) for a natural, approachable aesthetic. Color usage supports product differentiation and eco-friendly cues.
Brand logo and company name are consistently displayed across all packaging, with supporting iconography such as 'ECO' labels and product illustrations. Visual hierarchy prioritizes product information, transparency, and alignment with sustainability messaging.
Material choices favor recyclable paperboard, kraft composites, flexible films, and reusables. Structural designs focus on functionality (stand-up pouches, resealable zippers), product protection, and minimalism to reduce excess materials.
Packaging is designed for ease of use (resealable, reusable), clear product visibility, and seamless integration into both physical and digital retail environments. The approach reinforces trust and aligns with the brand's sustainability and health-oriented values.
Business insights for Grup Ametller Origen based on available data
Target Market: Health-conscious consumers in Catalonia seeking fresh, locally sourced products and environmentally responsible packaging solutions.
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Grup Ametller Origen based on industry standards and best practices
The company utilizes flexible multi-layer films, kraft-paper composites, single-layer carton boxes, reusable mesh bags, and paper bags, prioritizing recyclable and reusable materials where possible.
Sustainability is addressed through material selection, such as recyclable cartons and reusable produce bags, and by promoting zero-waste solutions for fresh products.
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